(CARLSBAD, CA—May 16, 2017)— PRO Compression, innovators in compression sock technology and products that are Made in the USA, releases their “Faith in the First Step” compression sock, a collaboration with elite runner and coach, Stephanie Bruce. The Limited Edition sock design ...read more
Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, announces today the launch of its partnership with Mountain Hub, a crowd-sourced real-time network that helps professionals and public engage with the most important current ...read more
San Clemente, California (May 8, 2017) – Electric partners with the Surfrider Foundation by joining the Surf Industry Coastal Defender (SICD) program to aid in Surfrider’s fight to protect our oceans. As a SICD member, Electric pledges a percentage of proceeds from the sale of ...read more
MALMÖ, Sweden (May 8, 2017) – Polygiene, the world leader in odor control and freshness technology, have developed, together with Sinterama, the European leader in polyester yarn production, a 100% recycled fiber “NEWLIFE” with Permanent Odor Control Technology as opposed to ...read more
FOR IMMEDIATE RELEASE Denver, CO- Rudy Project, winner of the #1 Most Worn Helmet at the IRONMAN® World Championship for six consecutive years, released news today that the long awaited Boost 01 is available and in stock in all colors. As Rudy Project’s first-ever road aero ...read more
HOOD RIVER, OR – Dakine is pleased to announce the appointment of Gabe Schroder to the role of mountain bike marketing manager. For the past two decades, Schroder has been raising the stoke of the outdoor and active sports industries through his passion for skiing, mountain ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more
SALT LAKE CITY (May 3, 2017) – Black Diamond Equipment®, a global leader of innovative active outdoor performance equipment and apparel, has appointed James Atkin as its director of brand management, Matt Bluher to the newly created position of director of retail and visual ...read more
As part of their continuing efforts to give back to the community, the staff at Eagle Creek wrapped another successful Service Day on April 20, 2017, partnering with the Batiquitos Lagoon Foundation and WILDCOAST to work on and around Batiquitos Lagoon, one of the few remaining ...read more
Sustainable Down Source, the ethical, innovative and sustainable solution for bulk down, and creator of DownTek™ -- the revolutionary hydrophobic and quick-drying down technology today announced that Minnesota-based Enlightened Equipment, a leader in the ultralight market, is the ...read more
For Immediate Release Luvmother Expands Collection to Include Infant and Pre-Tween, Bringing Fine Merino to All Youth Stages Montreal, Canada, May 2, 2017.Luvmother, a hip, emerging boutique-quality brand in outdoor and childrens’ apparel has expanded their line for fall of ...read more
GRAND RAPIDS, Mich. – TerraTrike, the largest producer of recumbent trikes in the U.S., has unveiled a new model in its highly successful Rambler line of recumbent trikes. The Rambler All Terrain (AT) has been purpose built to accommodate riders that want to get off the beaten ...read more
ANNECY, FRANCE (May 1, 2017) — In 2008, Salomon athlete Kilian Jornet asked designers in the company’s Footwear R&D department if it was possible to build a trail running shoe around his specific feet. The man widely regarded as the best trail runner in the world dreamt of ...read more
PETERSBURG, Fla. (APRIL 30, 2017) – Cameron Dye and Lauren Goss claimed victories at the 34th annual St. Anthony’s Triathlon. World Champions, Olympians, and professional athletes from across the world comprised the field for this year’s race, making it one of the most ...read more
The North Shore eyewear brand that is known for their antiFOG lenses has added a lot to their collection for 2017. These additions are yet another step up for Ryders Eyewear who has surprised us with back-to-back, bike and adventure-relevant eyewear innovations for the past few ...read more
Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more
Terra Bella, CA - Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower, processor, and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is excited to announce the launch of its new packaging for their iconic ...read more
Bloc Enterprises, LLC – makers of the first-ever portable and continuous, personal and pet water purification enhancement devices, the GoPure Pod™ and GoPure Pet™ – is honored to receive the 2017 Graphic Design USA American Package Design Award in the Health & Wellness category. ...read more
Eagle Creek is proud to announce that it is a sponsor of the new P3 program from the Pacific Crest Trail Association, helping 10 thru-hikers promote responsible use of the PCT. As part of a joint effort between the PCTA and their partners, P3 will highlight 10 Pacific Crest ...read more
All proceeds from blue Carrarmato resoles via Vibram’s Sole Factor Program to be donated to Big City Mountaineers. Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced it will launch a blue sole ...read more
Injinji, the innovator of the Original Performance Toesock, is proud to announce the official launch of its redesigned website, a collaboration with San Diego marketing agency Digital Operative. The redesigned website features an on-trend, interactive design to enhance Injinji’s ...read more
BOULDER, Colorado — Tipping its hat to the importance of Earth Day, Slackline Industries, the leader in slackline competition standards and producer of high-quality slackline systems, is pleased to announce the launch of Zero Waste packaging and a new partnership with Trees for ...read more
Croakies, the manufacturer of premium outdoor retention products, is excited to announce the limited release of a new model in its industry-leading ARC™ Endless retainer collection, designed for compatibility with Apple’s wireless AirPods®. Croakies’ ARC™ Endless retainers have a ...read more
SPORTUBE’S SKI SHIELD 2 A BIG HIT The Sportube Ski Shield 2 is one of the leading soft ski bags on the market. Easily the best selling soft bag by Sportube, the Ski Shield 2 was a customer favorite for the 2016/17 season and will be making a return for the 2017/18 season. The Ski ...read more