February 2017: Sports nutrition leader Science in Sport has hired a General Manager in line with its expansion strategy in the United States. Sales and product management veteran Tonya Wearner has been tasked with leading Science in Sport’s US expansion in 2017, and will play a vital role in developing the UK brand’s growth in one of its key international markets.
Based in San Diego, California, Wearner will be responsible for building revenue from Science in Sport’s direct e-commerce platform, and through third party online retailers. She will also develop and implement multimedia marketing and athlete acquisition strategies, establish domestic third-party logistic services while ensuring that Science in Sport’s leading customer care continues to be a brand hallmark on US shores.
Wearner has more than 16 years of sales and marketing experience working with established consumer brands and has a proven track record of delivering revenue growth and profitability. Prior to joining SiS, she ran her own business consultancy, advising companies on brand licensing, retail market expansion and product management.
"I am delighted to welcome Tonya to the team at SiS, as we continue to expand internationally in line with our growth strategy,” says Stephen Moon, CEO of Science in Sport. “She brings with her considerable experience and a demonstrable track record of driving revenue and profit growth, and her impressive understanding of consumer brands will be invaluable as we build our market presence in the United States.”
For more information, visit scienceinsport.com.
About Science in Sport
Founded in the United Kingdom in 1995, Science in Sport is a premium line of sports nutrition developed specifically for the endurance athlete using world class scientific knowledge. Science in Sport is the only manufacturer of an isotonic energy gel, and offers an entire range of sports nutrition for every need state for every athlete. All Science in Sport products are triple tested for banned substances, and are certified by the Informed Choice quality assurance program. Science in Sport is the official gel and hydration sponsor of elite athletes and organizations around the globe, including USA Cycling, Team Sky, and Sir Chris Hoy.
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