Premier British Columbia ski resort joins more than 40,000 resort employees in North America and Europe
OSLO, Norway (November 25, 2014) — Helly Hansen announced today its new partnership with Panorama Mountain Resort, a premier ski and snowboard destination located on British Columbia’s Powder Highway. Beginning in November 2014, Helly Hansen, the leading global apparel provider for mountain sports professionals, will outfit the majority of Panorama’s guides, employees, and retail operations with outerwear, midlayers, baselayers, and accessories.
With the addition of Panorama to its family of resort and guide partners, Helly Hansen now outfits more than 40,000 mountain professionals at more than 70 resorts and guiding companies worldwide. As part of the agreement, Panorama will collaborate with Helly Hansen in the design and testing of future product lines and collaborate on marketing initiatives.
“We think of Panorama as being Pure Canada, and there’s no hiding the fact that a pure Canadian winter demands sturdy outdoor gear. Our resort has welcomed riders from around the world for more than 50 years and we’re excited to partner with Helly Hansen who are undoubtedly as passionate about the mountains as we are,” said Marke Dickson, director of sales and marketing for Panorama Mountain Resort. “This winter Panorama plans to host huge new events. With the support of Helly Hansen we’ll be dry and warm, and the team will look great when out working in our element.”
Thanks to Helly Hansen’s partnership with premier resorts like the Panorama Mountain Resort, Helly Hansen is able to offer skiers and riders with 2-for-1 day passes at Panorama and select Canadian resorts with the purchase of a qualifying SKI FREE Helly Hansen ski jackets and pants.
About Helly Hansen
Founded in Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with Lifa® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.
About Panorama Mountain Resort
Situated along the Powder Highway and only a three-hour drive from the Calgary International Airport or 90 minutes from the Canadian Rockies Airport in Cranbrook, BC, Panorama Mountain Resort offers 2,847 acres of skiable terrain and 120 trails. With a 4000-foot vertical from the top of the mountain, ski and snowboard enthusiasts enjoy wide-open fall-line cruisers to powder-filled tree lines and the steep and deep exhilaration in Taynton Bowl. Panorama is a destination resort that offers skiing, golf, mountain bike park and an abundance of recreational activities.
To learn more about Panorama, visit www.panoramaresort.com.