Wagner Custom Skis Opens New Manufacturing Facility at Base of Telluride’s Mountain Village

Author:
Updated:
Original:

Facilities Collaboration with Telluride Ski Resort Enables Further Growth for Burgeoning American-Made Custom Ski Manufacturer

DSC03086

Telluride, CO (January 25,2017) – Wagner Custom Skis, the world’s only manufacturer of 100% custom skis, started off the year with the official opening of a new 4,500-square-foot manufacturing facility in the heart of Telluride’s Mountain Village. Wagner, celebrating its 10-year anniversary this season, made the move from its previous Placerville, Colo., headquarters – a repurposed vintage gas station – to accommodate a multitude of new machines that the company acquired and allow for further growth. The new facility, located at 620 Mountain Village Blvd., is in a high-profile area in the village and features windows so resort guests can watch the ski manufacturing process en route to the lifts.

 “Wagner was bursting at the seams in our previous location,” said Pete Wagner, company founder and mastermind behind the brand’s Skier DNA technology that enables 100% customization. “The new Mountain Village location gives us room to expand and is in an exceptional space that will help expose the brand to even more consumers.”

 The Mountain Village location makes Wagner the only brand to be developed and manufactured at the true base of a major ski resort. Wagner collaborated with Telluride Ski & Golf Resort in order to secure the property.

 “Wagner has become a part of the fabric of Telluride over the past decade,” said Bill Jensen, Partner and CEO of Telluride Ski & Golf Resort. “The manufacturing facility is a unique asset for us and adds to the mountain experience for our visitors that no one else offers. It’s sort of like ordering a European sports car and picking it up on site. You can now preorder skis and come pick them up from Wagner, meet the engineers behind the design, and take the skis out on the mountain.”

 “Wagner’s premium quality and bespoke appeal align with our character and culture here in Telluride. We’re deep into planning our long-term goals for on-mountain improvements and the entire skier experience at the base. Pete and his crew are an important part of the direction we’re taking the resort as we continue to grow one of the best and most unique winter resort destinations in the world.”

 Pete Wagner initially started Wagner Custom Skis after launching his career in the custom golf club industry. He recognized a similar need in the ski market and applied his computer science and mechanical engineering background to develop his Skier DNA software that blends high tech design with old world craftsmanship. Wagner Skis are made to perfectly match a skier’s riding style, terrain preferences and skiing aspirations. Unlike mass-produced skis that require skiers to find the sweet spot and learn to ride, Wagner customs already know the skier and enhance ease and performance much like a perfectly fitted ski boot.

 “The Wagner concept is similar to the race rooms that build custom products for pro skiers,” Wagner said. “Pros don't use off-the-rack product. Wagner has perfected the craft for all consumers who want a truly unique and improved ski experience.”

 The company doesn't use any molds and works with each customer to determine the ideal shape, flex, torsional rigidity, core, base and edge materials specific to their on-snow preferences whether it’s for resort, touring or freeskiing. Wagner claims his customers are split between core mountain professionals to everyday skiers who want a better experience. Ski models start at $1,750 and take around three weeks to build. To learn more and start the Skier DNA process, visit WagnerSkis.com.

###

Media Contact:

Ryan Hayter

Hayter Comm

360.981.2929

ryan@hayterpr.com

Related

Wagner Custom Skier Wins at Telluride Freeskiing World Tour Event

Telluride, CO (February 6th, 2010) – Wagner Custom Skis, the Telluride, Colorado-based leader in custom ski fitting science, announced today that factory team rider Travis Wolfe has won this year's event at the Subaru Telluride Freeskiing World Tour Qualifier. Placing First in ...read more

TV Store Opening Image

Stio to Open Mountain Studio® Retail Store in Teton Village

JACKSON, Wyo. (November 2, 2016) – Stio, the Jackson Hole, Wyoming-based mountain apparel brand, today announced it will open a new Stio Mountain Studio® in Teton Village this holiday season. The new Stio Mountain Studio® will be located at the base of Jackson Hole Mountain ...read more

Wagner Custom Skis Goes Hollywood

Wagner Custom Skis, the Telluride, Colorado-based leader in custom ski fitting science, recently broke new ground, building skis made for, well, 2 decades ago. Upon request from crew at MGM studios, Wagner Custom obliged, providing “vintage” 80’s-inspired skis for the #2 box ...read more

Wagner Custom Skis Goes Hollywood

Wagner Custom Skis, the Telluride, Colorado-based leader in custom ski fitting science, recently broke new ground, building skis made for, well, 2 decades ago. Upon request from crew at MGM studios, Wagner Custom obliged, providing “vintage” 80's-inspired skis for the #2 box ...read more

The Adventure Life, Wagner Custom, Visit Telluride Announce Winner

The Adventure Life (www.theadventurelife.org), the online adventure magazine, Wagner Custom Skis (www.wagnerskis.com), the Telluride, Colorado-based leader in custom ski-fitting science, and Visit Telluride (www.visitteulluride.com) today announced the winner of the season-long ...read more

Wagner Custom Skis Grab Two Medals in Skiing Magazine Test

FOR IMMEDIATE RELEASE Timmy Dow Momentum Media PR 617/875.5553 timmy@momentummediapr.com Wagner Custom Skis Grab Two Medals in Skiing Magazine Test Telluride, CO (October 5th, 2011) – Wagner Custom Skis, the Telluride, Colorado-based leader in custom ski fitting science, ...read more

Wagner Custom Skis Flex their Muscles at Skiing Magazine Indy Test

FOR IMMEDIATE RELEASE CONTACT: Timmy Dow, Momentum Media PR 617/875.5553 timmy@momentummediapr.com Wagner Custom Skis Flex their Muscles at Skiing Magazine Indy Test Made in the USA Products Shine in Annual Showdown Telluride, CO (October 24th, 2012) – Wagner Custom Skis, ...read more

andrewtiner

K2 Skis Welcomes Andrew Tiner as new Retail Marketing Specialist

SEATTLE, WA (December 15, 2016) – K2 Skis is pleased to announce the addition of triple-threat Andrew Tiner to the crew as Retail Marketing Specialist. With more than 10 years experience in sales, product & marketing, Tiner brings a high level of expertise and broad knowledge ...read more

Glacial Lakes Rubber & Plastics Celebrates Grand Opening of New Manufacturing Facility With South Dakota Congressional Delegation

At the invitation of Glacial Lakes Rubber & Plastics (GLRP) CEO Robb Peterson and Vibram USA CEO Mike Gionfriddo, Senator John Thune (R-SD), Senator Mike Rounds (R-SD), and Representative Kristi Noem (R-SD) will join the employees of GLRP and Vibram USA in Watertown to celebrate ...read more