Mackenzie Carroll

Durable and functional, the Thule Crossover 2 are bags designed to keep everything organized and accessible. The all-new Thule Crossover 2 luggage line will debut at The Travel Goods Show in Las Vegas, Nevada from March 26–28, 2019, and will be available to consumers in ...read more

STEAMBOAT SPRINGS, Colo. (Sept. 13, 2018)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today launches the newest addition to its renowned line of Organic Cracker N’ Nut Butter Snack Bars: Cashew Butter & Milk Chocolate. The new flavor is the third ...read more

BEND, ORE. - April 10, 2018 Cairn, the leading outdoor gear subscription box company, has hired Backbone Media to manage its communications strategy and public relations. Founded by former aerospace engineer Rob Little, and Apple veteran, Jared Peterson, Cairn was born out of ...read more

STEAMBOAT SPRINGS, Colo. - April 2, 2018 Honey Stinger, the leading manufacturer of honey-based nutritional products, is proud to announce that registration is now open for the Steamboat Stinger mountain bike and trail running races on Aug. 11-12, 2018. Back for its 8th year, ...read more

Jackson, Wyo. - March 14, 2018 Born at the base of Jackson’s best trails, peaks and rivers, outdoor apparel brand Stio creates premium, functional gear infused with mountain soul. This season, Stio draws inspiration for its new spring line from the ‘Surf Cowboy’ – an idea that ...read more

STEAMBOAT SPRINGS, COLO. - February 12, 2018 (Feb. 12, 2018)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced a new variety pack of its Organic Waffles. The new Organic Waffle Variety Pack features three of Honey Stinger's ...read more

STEAMBOAT SPRINGS, COLO. - January 31, 2018 Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced an all-new line of indulgent snack bars to its growing product line. As a new category for the brand, these unique snack bars are the perfect ...read more

STEAMBOAT SPRINGS, Colo. - December 19, 2017 STEAMBOAT SPRINGS, Colo. (December 19, 2017)—Honey Stinger, the leading manufacturer of honey-based nutritional products, announced that the company recently launched a new and improved website. The website went live in time for ...read more

JACKSON, Wyo. (Sept. 25, 2017) – Inspired by life in the Tetons, Jackson Hole apparel brand Stio launches its biggest line yet, introducing new mountain lifestyle and technical pieces that perform, look good and are built to withstand the daily motion of life on the go. This ...read more

FOR IMMEDIATE RELEASE Media Contact:Mackenzie CarrollBackbone [email protected] 970-963-4873 ext.142 STEAMBOAT SPRINGS, Colo. (April 19, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will add ...read more

FOR IMMEDIATE RELEASE Media Contact:Mackenzie CarrollBackbone [email protected] ext.142 JACKSON, Wyo. (April 3, 2017) – Springtime in the Tetons can mean warm, sunny skies one minute and snow the next. No one knows the fickle nature of ...read more

FOR IMMEDIATE RELEASE Media Contact:Mackenzie CarrollBackbone [email protected] ext.142 STEAMBOAT SPRINGS, Colo. (March 8, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will ...read more

Media Contact: Mackenzie CarrollBackbone [email protected] 970-963-4873 ext.142 FOR IMMEDIATE RELEASE STEAMBOAT SPRINGS, Colo. (Feb. 16, 2017) —Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that its line of ...read more

STEAMBOAT SPRINGS, Colo. (Jan. 23, 2017) — Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced that it will partner with USA Nordic as the organization’s official nutrition sponsor. Honey Stinger will proudly supply honey-based nutrition, ...read more

JACKSON, Wyo. (November 2, 2016) – Stio, the Jackson Hole, Wyoming-based mountain apparel brand, today announced it will open a new Stio Mountain Studio® in Teton Village this holiday season. The new Stio Mountain Studio® will be located at the base of Jackson Hole Mountain ...read more

FOR IMMEDIATE RELEASE Media Contact:Mackenzie CarrollBackbone [email protected] ext.142 STEAMBOAT SPRINGS, Colo. (Oct. 20, 2016) — Honey Stinger, the leading manufacturer of honey-based nutritional products, announces that it will partner with ...read more

FOR IMMEDIATE RELEASE Media Contact:Mackenzie CarrollBackbone [email protected] ext.142 JACKSON, Wyo. (October 18, 2016) –In mountain towns across the country first snows are covering the tallest peaks, temperatures are dropping, and talk of ...read more

STEAMBOAT SPRINGS, Colo. (Oct. 12, 2016)— Honey Stinger, the leading manufacturer of honey-based nutritional products, is pleased to announce that its Hive Program is now open to athletes for the 2016-17 season. Since 2005, the Hive Program has supported loyal Honey Stinger ...read more

FOR IMMEDIATE RELEASE Media Contact: Mackenzie CarrollBackbone [email protected] ext.142 STEAMBOAT SPRINGS, Colo. (October 6, 2016)—Honey Stinger, the leading manufacturer of honey-based nutritional products, announces today that the company ...read more

FOR IMMEDIATE RELEASE Media Contact: Mackenzie CarrollBackbone [email protected] ext.142 STEAMBOAT SPRINGS, Colo. (Sept. 13, 2016)—Honey Stinger, the leading manufacturer of honey-based nutritional products, today announced several new hires ...read more

(STEAMBOAT SPRINGS, Colo.) Sept. 6, 2016 – Long-time outdoor brands Big Agnes and Honey Stinger will finally join office operations under one roof in Steamboat Springs. For years, the sister companies have looked to consolidate several office spaces located throughout town to ...read more

STEAMBOAT SPRINGS, Colo. (April 26, 2016)—Honey Stinger, the leading manufacturer of honey-based energy food, is introducing a new, low sugar snack bar line to its growing roster of energy foods. These new Snack Bars are made with simple gluten free ingredients such as organic ...read more

JACKSON, Wyo. (March 24, 2016) — As springtime approaches in the Tetons, Jackson Hole apparel company Stio® looks forward to corn skiing, mountain biking and trail running. This spring, the company introduces a fresh collection with essentials to equip each activity of the ...read more

SEYMOUR, Conn.(February 25, 2016) — Thule, the leading manufacturer of sport and cargo car carriers, sport and travel bags, luggage and technical backpacks, announces that it has partnered with Backbone Media to manage a portion of its public relations outreach and communications ...read more

JACKSON, Wyo. (January 29, 2016) – Stio, the mountain apparel company based in the heart of the Tetons, announces new additions to its ambassador roster of esteemed athletes, adventurers, artists, environmentalists and mentors. Jackson Hole-based ultra-runner and mountaineer ...read more

STEAMBOAT SPRINGS, Colo. (December 18, 2015) — Honey Stinger, the leading manufacturer of honey-based nutritional products, launches an online portal for easy and streamlined product ordering for Honey Stinger retailers. Through the online portal, dealers may now order Honey ...read more

JACKSON, Wyo. (November 18, 2015) – Jackson Hole mountain apparel brand Stio is partnering with Alta Ski Area for the 2015-16 winter season. Alta and Stio customers will have exclusive benefits between brands, including awareness and exposure to respective audiences, discounts on ...read more

JACKSON, Wyo. (November 4, 2015) – Jackson Hole mountain apparel company Stio announces new hires and an expanded corporate headquarters as part of its 2015 year-end expansion plan. Liz Barrett joins Stio as marketing manager and John Herskind joins Stio’s graphic design team. ...read more

STEAMBOAT SPRINGS, Colo. (October 21, 2015) — Honey Stinger, the leading manufacturer of honey-based nutritional products, announces a sponsorship agreement with Denver Sports Properties, a division of OUTFRONT Media Sports, and the University of Denver Department of Athletics ...read more

STEAMBOAT SPRINGS, Colo. (October 15, 2015) — Honey Stinger, the leading manufacturer of honey-based nutritional products, is pleased to be the official gel sponsor of the 2015 Nike Women’s Half Marathon San Francisco. Honey Stinger will provide gels for a training series leading ...read more

CHICAGO (September 23, 2015) – Founded to inspire a connection with the outdoors, Jackson Hole apparel company Stio strives to bring the authentic mountain lifestyle to its customers through award-winning products, outdoor stewardship, and now its Mountain Studio Series. The ...read more

STEAMBOAT SPRINGS, Colo. (September 15, 2015)—Honey Stinger, the leading manufacturer of honey-based energy food, will unveil two new product lines, Gluten Free Organic Stinger Waffles and Protein Energy Chews, this week at the Interbike cycling trade show in Las Vegas. The ...read more

ASPEN, Colo. (August 26, 2015) – Distiller’s List, the online source for rare and craft spirits and the stories behind them, announces today that the company is live and shipping spirits within Colorado. DistillersList.com is an online platform that provides an educational craft ...read more

(STEAMBOAT SPRINGS, Colo.) August 21, 2015 - Honey Stinger, the leading manufacturer of honey-based nutritional products, hosted its popular mountain-bike and running event, the Steamboat Stinger, over the Aug. 15-16 weekend. The event was the largest Stinger to date, drawing ...read more

JACKSON, Wyo. (August 12, 2015) – The shift from summer to fall in the Tetons demands technical apparel that can perform at the highest level. This fall, Jackson Hole-based mountain apparel brand Stio introduces its most expansive line yet, with technical and lifestyle mountain ...read more

(STEAMBOAT SPRINGS, Colo.) July 2, 2015—Honey Stinger, the leading manufacturer of honey-based nutritional products, is pleased to announce that its new Grapefruit Organic Energy Chews were honored in the Women’s Running “Fuel Up Awards,” for best new chews. The Fuel Up Awards ...read more

LEXINGTON, Mass. (June 5, 2015) – Sperry, creator of the world’s first boat shoe, announces today that the company will sponsor brothers Tripp and Chris Burd on their 750-mile sea-based journey from Port Townsend, Wash. to Ketchikan, Alaska in the Race to Alaska (R2AK). The race ...read more

ASPEN, Colo. (June 1, 2015) – ZG Collective, LLC, a newly formed business focused on North American distribution of premier outdoor, snowsports, cycling, and active lifestyle brands, announces today its partnership with Melon® Helmets. Based in Germany, Melon® Helmets engineers ...read more

(Steamboat Springs, Colo.) May 20, 2015 - Honey Stinger, the leading manufacturer of honey-based nutritional products, is pleased to announce that the fifth annual Steamboat Stinger race will return, August 15-16. The popular two-day festival includes a 50-mile mountain bike ...read more

ASPEN, Colo. (May 7, 2015) – ZG Collective, LLC, a newly formed business focused on North American distribution of premier outdoor, snow sports, cycling, and active lifestyle brands, announces today that the company will introduce the ZG Swim platform as part of its global ...read more