Cairn Names Backbone Media PR Agency of Record

For Immediate Release
Publish date:

BEND, ORE. - April 10, 2018 


Cairn, the leading outdoor gear subscription box company, has hired Backbone Media to manage its communications strategy and public relations.

Founded by former aerospace engineer Rob Little, and Apple veteran, Jared Peterson, Cairn was born out of a shared passion for both the outdoors and entrepreneurship. Launched in 2013, Cairn delivers new, high-quality outdoor products to its thousands of subscribers. In addition to serving as a discovery vehicle for consumers, Cairn provides its brand partners with extensive demographic and product review data to support new product launches.

“Cairn is thrilled to partner with Backbone Media,” said Cairn co-founder, Jared Peterson. “The Backbone name in the outdoor industry is synonymous with authentic, innovative, impactful brands, and we are excited to partner with them in telling the Cairn story.”

Subscribers choose from a monthly Cairn box, featuring up to six products at a value of $35 to $50, or a premium quarterly Obsidian box, including five to ten products at a value of over $300. The contents of each box are curated for subscribers, based on seasonal relevance, sizes and recreation preferences.

In February 2018, Cairn launched its Gear Up, Give Back™ program, making it easy for customers to ship back and donate their used gear, which is then repaired and sold by Bend-based organization, The Gear Fix, with net proceeds benefiting The Conservation Alliance.

“The partnership with Cairn is exciting because of the potential they have as a brand discovery vehicle, providing syndicated reviews and data to brands as they go to market,” said Backbone founder and partner, Penn Newhard. “Cairn is well positioned to assist brands in in multiple ways as modern retail continues to evolve.”

About Cairn

Cairn is changing the way outdoor enthusiasts discover new products and ideas that inspire them to connect and explore. Cairn was built by a group of entrepreneurs who saw an opportunity to bring positive disruption and give back in their area of passion – the outdoors. Since the company founding as a monthly subscription box service, Cairn has evolved to be a market leader and fast growing community of thousands who love the outdoors. In 2015, Cairn was chosen among all development stage companies in Oregon as the winner of the Oregon Entrepreneurs Network Entrepreneurship Award, and in 2017, Cairn was named to Outside Magazine’s “100 Best Places to Work”. Cairn is headquartered in Bend, Oregon – a fast growing town that offers an outdoor mecca, high quality of life and thriving entrepreneurial community.

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 20 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.


Mackenzie Carroll


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