SNEWS

Study after study has confirmed what we already knew: the outdoors heals us in ways that other antidotes don't. For Brandon Kuehn, an Iraq War veteran, reaching for a literal, physical summit helps him face a range of trauma, including post-traumatic stress disorder. This ...read more

Truth: Single-use plastic sucks. We all know it. So let’s do something about it at our biggest convergence as an industry: Outdoor Retailer. Minimizing our impact on the planet is central to so many of our brands, yet we consume untold amounts of single-use plastic at our most ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Taylor Pawley, Sunny Eaton, Karin Balsley, and Ashley Giordano, of Women Overlanding the World Retreats. We are a group ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Hydro Flask has its own song! The song is part of the "Let's Go" brand campaign launch and the first in a series of artist collaborations the brand will develop ...read more

Our friends at National Park Trips Media put together this 20-question quiz with stunning photos of different locations. Maybe you've never been to any of these sites or maybe you've been to all of them.  Take 5 minutes to test yourself here. Plus, read our story about new ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. After a 1 percent gain in sales over 2017, L.L.Bean's directors are bringing back 5 percent annual pay bonuses for about 5,400 year-round employees and an ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. On Thursday, the Senate Energy Committee met to talk about outdoor recreation access, infrastructure, and permitting. This is the first step in what could be ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Alison Hill and Tara Lundy, the leaders at LifeStraw. The LifeStraw Home is a premium water filter pitcher that protects ...read more

We work in a passion-based industry, and most of us love what we do, but that doesn’t mean we should get punished for it by making less. Talking about money can be uncomfortable. In fact, it’s kind of a taboo. So how do you know if your salary is fair? The goal of this survey is ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Good news for Hydro Flask: Helen of Troy Ltd. is exploring the divestiture of its personal care business to focus more attention on its leadership brands, such ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Protect Our Winters launched POW Climb today with their newest alliance member, Tommy Caldwell, and with the support of new partners La Sportiva and the American ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. As an industry committed to sustainability, let’s STOP USING SO MUCH SINGLE USE PLASTIC at our trade shows. If you need more incentive, Outside published this ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Elizabeth Mirowski, CEO and founder of Shoe Defenders. At Shoe Defenders, we have reimagined the way we approach stink. ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. The Dawn Wall, the movie about climbers Tommy Caldwell and Kevin Jorgeson, is on Netflix—good news if you missed it in theaters or want to watch it again and ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. National Park advocates say that Acting Interior Secretary David Bernhardt was reckless in his use of nearly $235 million in park fees dedicated to improving ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Grayson King, founder of PoleClinometer. It all started when I took an avalanche safety course. In the course, I learned ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Monumental news: We received no less than 10 press releases with statements from conservation and outdoor organizations about the House's passage of the massive ...read more

Cold, wet paws can ruin even a powder day, which is why gloves are lauded as one of the most important pieces of gear. Gloves or mittens, skinning or snowshoeing or just braving the bitter air, these brands are all trying to keep you from thinking about frostbite. Which brand ...read more

Emerging women- and minority-led businesses have the chance to pitch their ideas in front of some of the outdoor industry's most influential CEOs, entrepreneurs, and potential investors.  Camber Outdoors is accepting applications from women- and minority-led businesses for its ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Everybody thinks their dog is the cutest. Now there's a judge: Merrell. The brand is looking for its first dog ambassador. Owners can enter their four-legged ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Good To-Go's good deed: Through its DoBetter campaign and with the help of customers, Good To-Go donated one meal for every two purchased on their website and ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Ben Bateman, co-founder of Snoogee Boards. Snoogee is the first sled of its kind available worldwide. The board allows ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Released only two days ago, GQ's video of Alex Honnold explaining Hollywood climbing scenes has more than 600,000 views. Not only is Honnold informative, ...read more

While some trade show-goers covet lip balms to stash in every one of their pockets and bags, others hunt down snacks, handouts to replace their holey socks, or other freebies. We recently published an op-ed about doing away with useless swag items, which got us thinking: What do ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Eighty Colorado outdoor companies have come together to urge Congress to support America's Public Land Act, which was just introduced Thursday afternoon by Sen. ...read more

Writer James Edward Mills of The Joy Trip Project sat down with Latino Outdoors founder José González at Outdoor Retailer Snow Show to explore this question. They talk about the state of diversity and inclusivity in the outdoors, why exposure is not the right way to pay ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Outdoor Industry Association named a new senior director of sustainable business innovation. Amy Horton is currently an independent strategist who has led ...read more

At Outdoor Retailer Snow Show 2019, Reporter Kelly Bastone sat down for an intimate chat with Klaus Obermeyer, who will turn 100 this year and has a lot to teach us all about business, skiing, and living large. Obermeyer started his namesake ski apparel company in 1947 and has ...read more

The Voice drops on Day 1 of each Outdoor Retailer (January, June, and November) so you can arm yourself with everything you need to hit the show running: big ideas and conversation starters, expert product knowledge, and a deep understanding of the issues facing our industry. ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Camber Outdoors has issued another apology over its CEO Outdoor Equity Pledge, this time from its Board of Directors. The statement says they are working with ...read more

During Outdoor Retailer Snow Show, Reporter Ronald Griswell sat down with Patagonia's J.J. Huggins to talk about fair trade, from breaking down its meaning to the certification process to getting more brands to commit to higher standards. The leader in fair trade started in 2014 ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. A Denver woman is launching a new outdoor gear rental site in April. The startup—Gearo—will connect renters with retailers, who can use the business to manage ...read more

Our Outdoor Specialty Retail Store Directory (available for purchase and download below) is truly specialty outdoor retail. We created a list that embodied specialty outdoor retailers—those selling at least the core outdoor products of backpacks, tents and sleeping bags. Apparel- ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with Brad Heckerman, founder of Tinkle Belle. We have developed a product that enables women, of all ages, to go on ...read more

After a successful launch of the first issue at Outdoor Retailer Snow Show, we’re already busy planning the June issue of The Voice. The second edition will drop on June 18, 2019, day 1 of Outdoor Retailer Summer Market. While putting together all future issues, we want to ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. A trail runner was attacked by a mountain lion in Larimer County on Monday afternoon. But it's the mountain lion that didn't survive. With bare hands, the runner ...read more

The show floor at Outdoor Retailer Snow show was abuzz last week about The Voice, our new independent trade journal for the outdoor and snow sports industry. We tackled big, important, difficult topics, like REI's role and impact, sexual harassment and assault, trade shows, ...read more

1. Snow Show Kickoff Breakfast: A New Era of Collaboration 7:15 to 8:45 a.m. Wednesday (Day 1) in Meeting Room 401: In order to address important issues, position our industries for success, and continue to innovate for the future, industry-wide collaboration is paramount. ...read more

Mountain and outdoor life, often go hand-in-hand with healthy living. It's why Active Interest Media (AIM)—SNEWS' parent company—combined seven operating groups into four and promoting leaders within the company last week. CEO Andy Clurman called the organizational changes at the ...read more

Seattle, January 23, 2018: Sidas Technologies NA, Inc. has been named the new distributor for Dissent Labs winter socks for both the United States and Canada. The agreement provides a seamless transition for dealers in North America, and further highlights the Sidas commitment to ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Going to Outdoor Retailer Snow Show? Connect with us and grab a copy of The Voice at our booth and launch parties. Bye-bye plastic: European Union member states ...read more

For six months, 35 outdoor industry professionals representing brands and retailers will undergo a program to set them up for success leading the industry into the future.  Outdoor Industry Association today announced the participants of The Skip Yowell Future Leadership ...read more

Elevator Pitches are written by the company and edited for space and clarity. They do not express the opinions of SNEWS or its editors. Ride the elevator with John Daugela, chief executive officer of NexOptic. NexOptic, based in Vancouver, Canada, has reimagined ...read more

Celebrate a new era of outdoor industry trade journalism with the launch of The Voice, an independent, unfiltered trade journal produced by SNEWS. The premium 100-page magazine is packed with meaty, conversation-starting stories and drops on Jan. 30, during Day 1 of Outdoor ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Major kudos to one of our writers, Morgan Tilton. She was awarded an honorable mention from the North American Travel Journalists Association for her story ...read more

We already see some bikes at Outdoor Retailer, but with the cancellation of Interbike 2019, we could see more at Summer Market or Winter Market this year. Emerald Expositions—owner of both Interbike and OR—is considering inviting the bike industry to those two outdoor shows. Do ...read more

We'll be back on Tuesday, but in the meantime, here are a few things we published recently:  Grassroots Outdoor Alliance Op-Ed: Promotional behavior is a growing concern Poll | Retailers: Do you own or rent your building? Durango retailer Backcountry Experience bought eNZees Foot ...read more

Keep up by reading Industry Buzz. Here are today's top headlines: Have a news tip? Email us at snewsedit@aimmedia.com. Patagonia updated its mission statement from “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the ...read more