Backbone Media, the country’s premier active lifestyle public relations and media agency, has named Ian Anderson as a partner. Anderson, who serves as the firm’s PR director, joins partners Penn Newhard, Nate Simmons and Greg Williams in leading the rapidly growing agency. “Over ...read more
Ferndale, WA (June 8, 2009) Johnson Outdoors Paddlesports, home to the Necky Kayaks, Ocean Kayak, Old Town Canoes & Kayak, Extrasport, Carlisle and Lendal brands, announced today its regional dealer conference schedule for this summer and fall. Developed in support of its retail ...read more
Ferndale, WA (June 8, 2009) Renowned paddlesports manufacturer, Johnson Outdoors, is pleased to announce the appointment of Backbone Media as their new agency of record. Effective immediately Backbone Media will assume all public relations duties for the Necky Kayaks, Ocean ...read more
Contact:Scott [email protected] Gazette Updates LookLaunches Gear Section, Adds StaffJuly 31, 2007 (Paonia, Colo.) - Mountain Gazette, the iconic journal for those who live the mountain-town lifestyle, has made significant changes in its ...read more
Polartec, LLC announces the hiring of Steve Cuthbert as the Director of Sales, North America. Cuthbert arrives with particularly unique qualifications having worked as an Account Manager for Malden Mills from 1997 to 2004. Most recently he was the National Sales Manager for ...read more
June 6, 2007 (Carbondale, CO) - Acclaimed adventure photographer Tyler Stableford received four coveted “2007 Pictures of the Year†awards this spring for his work underground in Iceland and Colorado.The awards, given separately by the design magazines Communication Arts and ...read more
June 4, 2007 (Lawrence, MA) – Polartec, LLC announces the Polartec® APEX Design Award winners for 2007. This prestigious award goes to the best-of-the-best Polartec® based garments that will be available to consumers Fall 2007. Winners are selected based on the style, ...read more
(Boulder, Colo) -Nite Ize, Inc. announced today that it has completed the acquisition of the Inka brand of writing instruments.The acquisition will combine two brands known for delivering innovation. Nite Ize is recognized throughout the world as a leading manufacturer of ...read more
March 2, 2007 (Lawrence, MA) – Polartec® LLC announces that Unite HERE! union members have approved the terms of a new collective bargaining agreement between Unite HERE! and Polartec® LLC. Polartec® LLC intends to close shortly on its purchase of certain assets of the ...read more
Backbone Media LLC, a full service public relations and media buying firm, announces the addition of John DiCuollo to its team. John, who most recently served as the Ad Director of Climbing Magazine, will begin as the account manager for both Big Agnes and Thorlos.“We're ...read more
