Johnson Outdoors Paddlesports Announces Dealer Conference Schedule

Johnson Outdoors Paddlesports, home to the Necky Kayaks, Ocean Kayak, Old Town Canoes & Kayak, Extrasport, Carlisle and Lendal brands, announced today its regional dealer conference schedule for this summer and fall.
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Ferndale, WA (June 8, 2009) Johnson Outdoors Paddlesports, home to the Necky Kayaks, Ocean Kayak, Old Town Canoes & Kayak, Extrasport, Carlisle and Lendal brands, announced today its regional dealer conference schedule for this summer and fall. Developed in support of its retail partners, Johnson Outdoors will host three dealer conferences, one each in the southeast, northeast and west coast markets, that will focus on new 2010 paddlesports products, sales programs and more.

“We have been developing our dealer conference model for a few years now and it has proven to be a great avenue to spend quality time with our dealer partners,” said Scott Forristall, Business Director for Johnson Outdoors Paddlesports. “We not only preview product but get relevant feedback on particular issues and problems and one on one time with dealers that we could not get anywhere else.”

One of the indirect benefits to the conferences is that it gets dealers together from different geographic regions to share ideas, best practices, experiences and as result develop relationships.

Duane Collins, President of Dunkin-Lewis Inc., a Johnson Outdoors' partner who will help host their fifth conference this summer, agrees. “The main goal of our dealer conference has always been to bring key dealers in and allow them to see new product and spend time with the factories to understand first hand all of the new boats and accessories as well as programs and promotions,” explains Collins. “In addition, our dealers have benefited from the relationships they've built with each other over the years and have a better understanding of how others solve problems and create opportunities.”

For more information interested parties can contact the following representatives in their area.

Dates Conference Location Contact

7/7 – 7/9 Southeast Stone Mountain, GA Duane Collins
dcollins@dunkinlewis.com

7/14 – 7/16 Northeast Laconia, NH Scott Phillips scott@waterwaysports.com

9/15 – 9/17 West Coast Bellingham, WA Mike Mowery
mike@tsunamisalesandmarketing.com

Johnson Outdoors Paddlesports consists of the Ocean Kayak, Old Town Canoes & Kayaks, Necky Kayaks, Extrasport, Carlisle and Lendal brands. Johnson Outdoors' other familiar brands include, among others: Minn Kota® electric motors, Humminbird® fish finders, Cannon® downriggers, SCUBAPRO® UWATEC® and Seeman® dive equipment, Eureka!® tents and Silva® compasses. For more information visit Johnson Outdoors online at www.johnsonoutdoors.com. ###

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