FOR IMMEDIATE RELEASE - Boulder, Colo. (March 2017) - Backpacker Magazine announces the launch of the 18th annual Get Out More Tour, an interactive mobile media and education outreach program designed to inspire readers and encourage participation in active outdoor pursuits. The ...read more
Boulder, CO: The Bicycle Product Suppliers Association (BPSA) has produced a series of 10 two-minute video training sessions to help shop staff connect with and sell e-bikes. The BPSA E-bike Committee, comprised of 14 industry company representatives, approved the budget for the ...read more
LOS ANGELES (Feb. 28, 2017) – adidas Outdoor, the athletic brand in the outdoors, today announced the addition of rock climber Michaela Kiersch, 22, to its athlete team. In November of 2016, she became the first known female to send the Golden Ticket (5.14c) in Red River Gorge, ...read more
The core of the Thule brand is built on a foundation of shared passions for the outdoors and a commitment to an active lifestyle. As such, the Thule Group is an engaged partner in relation to causes and organizations that align with these values. “At Thule Group, we do not just ...read more
The new signings, led by two-time Olympian Donn Cabral, will train with the HOKA-sponsored New Jersey*New York Track ClubGOLETA, CALIF. (Feb. 9, 2017) —HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK),continues to fill out its elite track and field roster with the ...read more
Morro Bay, CA (February 9, 2017)—All Good—makers of organic skincare, healing and sun protection products—aims to educate consumers on the dangers of oxybenzone, a chemical found in sunscreen and personal care products known to damage and kill coral reefs. With a greater ...read more
SALT LAKE CITY (Feb. 9, 2017) – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, collected several industry and media awards at the recent Outdoor Retailer Winter Market and ISPO Munich tradeshows. “Black Diamond Equipment ...read more
SUNNY ISLES BEACH, FL, February 8, 2017 – The Five-Star Acqualina Resort & Spa enhances its family club of specialized offerings and introduces the new Strider Adventure Zone, a thrilling activity for children ages 18 months to 5 years old where they will learn balance and ...read more
February 8, 2017 (CARBONDALE, CO)--Run Wild Retreats + Wellness, a provider of premier women’s running and wellness retreats in the world’s best trail-running destinations, has partnered with champion trail ultrarunner Krissy Moehl to offer a new retreat in the Swiss Alps this ...read more
Lynnwood, Wash. – SOG® Specialty Knives & Tools is happy to announce two significant appointments within the company’s management structure. Effective immediately, Patrick Carland will serve as SOG’s Vice President of Sales and Chris Cashbaugh will assume the duties of Senior ...read more
White Salmon, Washington (2/2/17) – The final numbers from 2016 confirm the Cinderella story for Orange Screw: “The Ultimate Ground Anchor” saw sales triple to nearly $100,000in its first full year in business. The American-made products are also now available with Amazon Prime ...read more
Louisville, Colo. (February 7, 2017)- Pearl Izumi, maker of performance cycling apparel, footwear and essentials, announces 2017 Ambador Team members. Forty-six Ambadors have been hand-selected to represent the brand based on their involvement in the cycling and triathlon ...read more
Chattanooga, TN (February 1, 2017) – FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival will kick off on Wednesday February 15th on the bluffs ...read more
Louisville, Colo. (February 2, 2017)- Pearl Izumi, maker of performance cycling apparel and footwear, will be the exclusive cycling clothing brand of the Old Man Winter Rally, an epic winter celebration of dirt, snow, sweat, and beer that could see a wide range of weather ...read more
FOR IMMEDIATE RELEASEDenver, CO – Built for extreme performance and unparalleled protection, the Racemaster is Rudy Project’s latest cycling helmet creation with an aggressive design. Featuring cutting-edge safety tech, such as Hexocrush and MIPS®, along with reflective straps ...read more
Seymour, Conn., December 27, 2016 - Thule Group, a world leader in products for the active life, will be showcasing new luggage and protective bags, sleeves, and cases for your mobile devices and electronics at CES (Consumer Electronics Show) on Jan. 5-8, 2017 in Las Vegas, NV, ...read more
Boulder, Colo. (Dec. 8, 2016)- Salewa, the leading international mountain sports brand born and bred in the Italian Dolomites, is proud to announce the limited launch of apparel in North America for Fall 2017. The Salewa apparel selected for success in North America represents ...read more
Verde to help introduce RovR’s unique coolers to the North American marketBoulder, Colo (For Immediate Release) – RovR Products, creators of the first premium, made in the USA camping cooler with all-terrain capabilities, is signing Verde Brand Communications as their ...read more
Seymour, Conn., December 20, 2016- Thule Group, a world leader in products for the active life, has hired Jim Matthews as Director of Product Development, Soft Goods. Jim brings more than 25 years of product management & development, marketing, and sales expertise within the ...read more
Sterling Rope Company, Inc.’s new CanyonLux rope and Blitz bag cleverly deliver what advanced canyoneers have been asking for: light, rugged and packable gear that thrives in rough, wet, obstacle-ridden canyon environments. When used together, this rugged bag and rope combination ...read more
Croakies, the manufacturer of industry-leading outdoor retention products, is excited to announce its first ever consumer product design contest in advance of the completion of its 2017 model line. The “Become a Croakies Belt Designer” contest offers interested artists and ...read more
Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO), officially opened its new 33,000 square foot corporate headquarters to the public yesterday, with a ribbon cutting ceremony attended by state and local officials, community partners, members of the media, and employees.“We are ...read more
Patagonia, known for its high-quality, durable clothing and commitment to environmentalism, branched into the yoga sector in 2012. For 2014, the company is expanding its yoga line even further, with 12 new pieces in the collection. “Patagonia came to yoga through its current ...read more
UPDATE! We're finally doing the big reveal. Here's who appears in the baby photos below:Famed mountaineer, climber, author and North Face athlete, Conrad AnkerPolar Bottle's co-founder and president Judy AmabileScarpa North America's CEO, Kim MillerAIM's own Jon DornRoanne ...read more
Barry McGeough has spent the majority of his career in the outdoor industry, first working for The North Face, then Teva and Deckers Outdoor Corporation. Now, with the partnership between Speedo and Aqua Zumba, the vice president of hard goods at Speedo USA is making a splash in ...read more
We’re in the process of updating our website. Please check back next week to experience the new site. In the meantime, the following functionalities have been temporarily disabled while we move to our new site:· Posting and editing press releases· Updates to your Industry ...read more
All too often today, the surprise in merchandising is that there are no surprises. Your windows might feature mannequins wearing the latest gear and flashing bright color, but the same is true of the retailer next door or down the street. So while I’d give you an “A” for color ...read more
VENICE, Calif. -- Mad Dogg Athletics, Inc., a global leader in equipment-based fitness education and the parent company of Spinning®, Peak Pilates®, Bodyblade® and Resist-A-Ball®, announced today the acquisition of the Ugi™ brand and select assets from Ugi Fitness, Inc., a ...read more
Your customers like to track their workout data. Whether it’s with Fitbit, Nike+ or mobile apps like MapMyFitness, your customers are tracking workouts through various platforms. Now software and media companies, such as Netpulse, are offering platforms to help your customers ...read more
• Premium rugged leather uppers for casual versatility • Exclusive anti-fatigue comfort architecture provides all-day comfort and support • Moisture-wicking textile lining keeps feet dry and comfortable • Full-length EVA anti-fatigue midsole provides lightweight shock absorption ...read more
People sleep in so many different positions it’s virtually impossible that one sleeping bag will serve every need. That’s why you should find out just what your customers need in terms of shapes and sizes of sleeping bags in one of our December Retail College Chapters titled “How ...read more
The Grassroots Outdoor Alliance members want to show their gratitude to the towns where they hold their trade shows.“We really like to do something to benefit the local communities where we’re having the show,” said Hope Buttitta, operations manager at Grassroots Outdoor ...read more
Honey Stinger is a well-known, tasty snack among outdoor enthusiasts from hikers to climbers to marathoners. The tasty waffles, bars and energy chews (and now honey) from the company are for everything from a laid-back breakfast with a cup of coffee to sustenance for a daylong ...read more
We must preface this by saying our testers are backpack people and have never been fans of messenger bags. But still, there were a ton of features on Timbuk2’s Power Commute Laptop Messenger bag that our testers loved, and even the die-hard backpack loyalists thought the fit of ...read more
Yoga is going mainstream in our industries as more fitness and outdoor athletes are incorporating the activity into their training and recovery routines. So its no stretch to see product manufacturers beginning to pair yoga attributes with fitness and outdoor equipment, apparel ...read more
Helly Hansen, in Oslo Norway, named Graham Gephart as its new senior marketing manager for North America. Gephart will oversee regional strategy, advertising, retail marketing, public relations, social media and marketing collaborations with more than 40 North American resort and ...read more
What did we read, or watch, this week that other industry insiders might enjoy? Read on to find out!Last night the store that’s kept Boulder outdoor enthusiasts equipped with all the latest and greatest for 40 years celebrated that milestone. This story from Colorado Daily ...read more
Outdoor Nation is expanding its reach to get more millennials and people of color involved in outdoor recreation. The nonprofit added three new cities – Chicago, Settle and Raleigh-Durham N.C. – to its annual summit line-up. It also announced a new summit program called OWNit ...read more
Navigation Devices Never get lost with these navigation tools. http://www.backpacker.com/fall-winter-gear-guide-2012-navigation/gear/17004?utm_source=newsletter01&utm_medium=email&utm_campaign=newsletter02 Go-Anywhere Watch: Suunto Ambit Watch The sleekest, best GPS watch yet. ...read more
The most innovative new outdoor and wintersports products come from those in the field. Jon Johnston and the late Jack Hannan came up with their idea for Billy Goat Technologies Ascent Plates while climbing and skiing “a lot of big, steep, spiney faces” in British Columbia. “We ...read more
The multi-Award winning Piggyback Rider creates a mutually enjoyable, effortless way to carry a child on your back; replacing backpack carriers and strollers. The innovative, unisex design functions like a standard backpack, with a shoulder-strap mounted bar, integrated grab ...read more
The outdoor industry needs two things to succeed. And Chris Fanning, executive director for the Outdoor Foundation, knows what they are.“First, we need a new generation of outdoor enthusiasts,” she said. “Second, we need a strong background of community, and specialty retailers ...read more
When a big company goes private, there are pros and cons, said Cybex’s Vice President of Marketing Lisa Juris.Juris would know. The board of directors at Cybex — the Medway, Mass.-based fitness equipment manufacturer — authorized top shareholder UM Holdings to take the public ...read more
CrossFit isn’t going away anytime soon.So retailers might as well get used to it and stock up on the accessories CrossFitters want to put in their homes for those times when they can’t make it to the gym.Judging from what manufacturers at IHRSA had to offer, there are plenty of ...read more
One could say Author Vanessa Rodriguez and boyfriend Robert Shackelford live the ultimate adventure lifestyle. Last summer they purchased an RV, sold their San Diego home, loaded up their cat and dog and sought out the best trail runs and outdoor adventures this country has to ...read more
Some doctors are without borders, and some fitness products are without categories.A few things caught our eye at the fitness trade show IHRSA that were impossible to classify, so we put them all together for you right here.Our favorite was Ocean Yoga by FreeMotion Fitness. It’s ...read more
2XU, in Carlsbard, Calif., appointed Kevin Roberts as its new CEO. Roberts previously served as senior vice president within Adidas’ Sports Performance division where he was responsible for $9 billion in global revenue. He also previously served as managing director of Adidas ...read more
What did the SNEWS team read this week that other industry insiders might find interesting? Read on to find out.A fitness industry pioneer and the man who made Arnold Schwarzenegger a superstar died of heart failure last weekend in Los Angeles at age 93. Club Industry reports ...read more
As usual, IHRSA was full of muscles and bodies to be coveted. But there’s no need for envy. That six-pack seems attainable given the new products featured at this year's showOf note were machines that combine multiple movements in one product and equipment that provides ...read more
Before you can merchandise, you have to buy. The product mix and inventory clearly determine what goes where, but while other parts of the industry are driven by technology, buying decisions often are made in an old-fashioned way — on paper. What if when you bought for the season ...read more