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LOS ANGELES (Feb. 28, 2017) – adidas Outdoor, the athletic brand in the outdoors, today announced the addition of rock climber Michaela Kiersch, 22, to its athlete team. In November of 2016, she became the first known female to send the Golden Ticket (5.14c) in Red River Gorge, ...read more

The new signings, led by two-time Olympian Donn Cabral, will train with the HOKA-sponsored New Jersey*New York Track Club GOLETA, CALIF. (Feb. 9, 2017) —HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK),continues to fill out its elite track and field roster with the ...read more

SALT LAKE CITY (Feb. 9, 2017) – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, collected several industry and media awards at the recent Outdoor Retailer Winter Market and ISPO Munich tradeshows. “Black Diamond Equipment ...read more

February 8, 2017 (CARBONDALE, CO)--Run Wild Retreats + Wellness, a provider of premier women’s running and wellness retreats in the world’s best trail-running destinations, has partnered with champion trail ultrarunner Krissy Moehl to offer a new retreat in the Swiss Alps this ...read more

Louisville, Colo. (February 7, 2017)- Pearl Izumi, maker of performance cycling apparel, footwear and essentials, announces 2017 Ambador Team members. Forty-six Ambadors have been hand-selected to represent the brand based on their involvement in the cycling and triathlon ...read more

Chattanooga, TN (February 1, 2017) – FITS®, makers of the best fitting performance socks in the world, is excited to be a major sponsor of the 2017 Michigan Ice Fest for 5th year in a row. The four-day ice climbing festival will kick off on Wednesday February 15th on the bluffs ...read more

Louisville, Colo. (February 2, 2017)- Pearl Izumi, maker of performance cycling apparel and footwear, will be the exclusive cycling clothing brand of the Old Man Winter Rally, an epic winter celebration of dirt, snow, sweat, and beer that could see a wide range of weather ...read more

FOR IMMEDIATE RELEASE Denver, CO – Built for extreme performance and unparalleled protection, the Racemaster is Rudy Project’s latest cycling helmet creation with an aggressive design. Featuring cutting-edge safety tech, such as Hexocrush and MIPS®, along with reflective straps ...read more

Croakies, the manufacturer of industry-leading outdoor retention products, is excited to announce its first ever consumer product design contest in advance of the completion of its 2017 model line.  The “Become a Croakies Belt Designer” contest offers interested artists and ...read more

Vista Outdoor Inc. (“Vista Outdoor”) (NYSE: VSTO), officially opened its new 33,000 square foot corporate headquarters to the public yesterday, with a ribbon cutting ceremony attended by state and local officials, community partners, members of the media, and employees. “We are ...read more

Patagonia, known for its high-quality, durable clothing and commitment to environmentalism, branched into the yoga sector in 2012. For 2014, the company is expanding its yoga line even further, with 12 new pieces in the collection. “Patagonia came to yoga through its current ...read more

UPDATE! We're finally doing the big reveal. Here's who appears in the baby photos below: Famed mountaineer, climber, author and North Face athlete, Conrad Anker Polar Bottle's co-founder and president Judy Amabile Scarpa North America's CEO, Kim Miller AIM's own Jon Dorn Roanne ...read more

Barry McGeough has spent the majority of his career in the outdoor industry, first working for The North Face, then Teva and Deckers Outdoor Corporation. Now, with the partnership between Speedo and Aqua Zumba, the vice president of hard goods at Speedo USA is making a splash in ...read more

We’re in the process of updating our website. Please check back next week to experience the new site. In the meantime, the following functionalities have been temporarily disabled while we move to our new site: · Posting and editing press releases · Updates to your Industry ...read more

All too often today, the surprise in merchandising is that there are no surprises. Your windows might feature mannequins wearing the latest gear and flashing bright color, but the same is true of the retailer next door or down the street. So while I’d give you an “A” for color ...read more

Your customers like to track their workout data. Whether it’s with Fitbit, Nike+ or mobile apps like MapMyFitness, your customers are tracking workouts through various platforms. Now software and media companies, such as Netpulse, are offering platforms to help your customers ...read more

People sleep in so many different positions it’s virtually impossible that one sleeping bag will serve every need. That’s why you should find out just what your customers need in terms of shapes and sizes of sleeping bags in one of our December Retail College Chapters titled “How ...read more

Honey Stinger is a well-known, tasty snack among outdoor enthusiasts from hikers to climbers to marathoners. The tasty waffles, bars and energy chews (and now honey) from the company are for everything from a laid-back breakfast with a cup of coffee to sustenance for a daylong ...read more

We must preface this by saying our testers are backpack people and have never been fans of messenger bags. But still, there were a ton of features on Timbuk2’s Power Commute Laptop Messenger bag that our testers loved, and even the die-hard backpack loyalists thought the fit of ...read more

The Grassroots Outdoor Alliance members want to show their gratitude to the towns where they hold their trade shows. “We really like to do something to benefit the local communities where we’re having the show,” said Hope Buttitta, operations manager at Grassroots Outdoor ...read more

What did we read, or watch, this week that other industry insiders might enjoy? Read on to find out! Last night the store that’s kept Boulder outdoor enthusiasts equipped with all the latest and greatest for 40 years celebrated that milestone. This story from Colorado Daily ...read more

Helly Hansen, in Oslo Norway, named Graham Gephart as its new senior marketing manager for North America. Gephart will oversee regional strategy, advertising, retail marketing, public relations, social media and marketing collaborations with more than 40 North American resort and ...read more

Yoga is going mainstream in our industries as more fitness and outdoor athletes are incorporating the activity into their training and recovery routines. So its no stretch to see product manufacturers beginning to pair yoga attributes with fitness and outdoor equipment, apparel ...read more

Outdoor Nation is expanding its reach to get more millennials and people of color involved in outdoor recreation. The nonprofit added three new cities – Chicago, Settle and Raleigh-Durham N.C. – to its annual summit line-up. It also announced a new summit program called OWNit ...read more

The most innovative new outdoor and wintersports products come from those in the field. Jon Johnston and the late Jack Hannan came up with their idea for Billy Goat Technologies Ascent Plates while climbing and skiing “a lot of big, steep, spiney faces” in British Columbia. “We ...read more

When a big company goes private, there are pros and cons, said Cybex’s Vice President of Marketing Lisa Juris. Juris would know. The board of directors at Cybex — the Medway, Mass.-based fitness equipment manufacturer — authorized top shareholder UM Holdings to take the public ...read more

The outdoor industry needs two things to succeed. And Chris Fanning, executive director for the Outdoor Foundation, knows what they are. “First, we need a new generation of outdoor enthusiasts,” she said. “Second, we need a strong background of community, and specialty retailers ...read more

CrossFit isn’t going away anytime soon. So retailers might as well get used to it and stock up on the accessories CrossFitters want to put in their homes for those times when they can’t make it to the gym. Judging from what manufacturers at IHRSA had to offer, there are plenty ...read more

One could say Author Vanessa Rodriguez and boyfriend Robert Shackelford live the ultimate adventure lifestyle. Last summer they purchased an RV, sold their San Diego home, loaded up their cat and dog and sought out the best trail runs and outdoor adventures this country has to ...read more

Some doctors are without borders, and some fitness products are without categories. A few things caught our eye at the fitness trade show IHRSA that were impossible to classify, so we put them all together for you right here. Our favorite was Ocean Yoga by FreeMotion Fitness. ...read more

What did the SNEWS team read this week that other industry insiders might find interesting? Read on to find out. A fitness industry pioneer and the man who made Arnold Schwarzenegger a superstar died of heart failure last weekend in Los Angeles at age 93. Club Industry reports ...read more

As usual, IHRSA was full of muscles and bodies to be coveted. But there’s no need for envy. That six-pack seems attainable given the new products featured at this year's show Of note were machines that combine multiple movements in one product and equipment that provides ...read more

Before you can merchandise, you have to buy. The product mix and inventory clearly determine what goes where, but while other parts of the industry are driven by technology, buying decisions often are made in an old-fashioned way — on paper. What if when you bought for the ...read more