John DiCuollo Joins Backbone Media

Backbone Media LLC, a full service public relations and media buying firm, announces the addition of John DiCuollo to its team.
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Backbone Media LLC, a full service public relations and media buying firm, announces the addition of John DiCuollo to its team. John, who most recently served as the Ad Director of Climbing Magazine, will begin as the account manager for both Big Agnes and Thorlos.

“We're thrilled to have John join the company,” says Backbone Media Partner Nate Simmons. “John's personality, his knowledge of the outdoor marketplace, his past sales & marketing experience as well as his industry contacts will add depth to our team and will be a huge benefit to our clients as well.”

Prior to Climbing Magazine, John worked in Petzl's Sport Division as the in-house North American sales rep liaison. He also served as Petzl's Athlete/Event manager playing an instrumental role in developing Petzl's signature event series, Roc Trip. Born in Philadelphia, Pennsylvania, John moved to the west seven years ago to manage the Front Climbing Club in Salt Lake City prior to working at Petzl. He is both an avid skier and climber.

John DiCuollo can be contacted at 970-963-4873, ext, 23, or at jld@backbonemedia.net.

Backbone Media is a full service public relations firm with its roots in the outdoor industry. Backbone specializes in PR, product placement, media buying, joint marketing and market consulting. For more information go to www.backbonemedia.net.

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