(Carbondale, CO) - Backbone Media is proud to announce that the Polartec Made Possible College Challenge, now in its third year, has been named a finalist for the PR Daily Digital PR and Social Media Awards. The Made Possible contest and Facebook application were chosen in the ...read more
Klean Kanteen, an industry leader at providing sustainable solutions to single-use plastic, recently completed requirements including an in-depth assessment process to become a certified Benefit Corporation. Certified B Corporations are progressive businesses focused on, above ...read more
Klean Kanteen, maker of the original BPA-free metal bottle designed for personal hydration and a leader in solutions for eliminating waste from single-use products, announced today that Michael Duffy will serve as the company's U.S. Sales Manager. This is the first major addition ...read more
Klean Kanteen, maker of the first BPA-free metal bottle designed for personal hydration and a leader in solutions for eliminating waste from single-use products, announced today that Scott McGuire will serve as the company's Director of Sales. As an industry veteran, McGuire ...read more
Performance eyewear brand, REVO, is pleased to announce a partnership with Corey Rich Productions. The collaboration between REVO and Corey was natural – Corey is an avid climber, often working in high altitude, high UV exposure environments. REVO's polarized eyewear is the ...read more
Klean Kanteen, maker of the first BPA-free metal bottle designed for personal hydration, announced today that Jim Osgood will serve as the company's new president. Osgood brings 25 years of extensive business and product development leadership experience to Klean Kanteen. ...read more
Polartec®, the leading global manufacturer of performance fabrics, announced Appalachian State University as the winner of its Made Possible College Challenge this week. The contest, which began in early October, was aimed at promoting collegiate outdoor programs, with the winner ...read more
(Boulder, CO and Westport, CT) - Spyder Active Sports, Inc. sold its ownership of Cloudveil Mountain Works to Windsong Brands LLC of Westport, CT. The transition of ownership is effective February 16. All intellectual property and assets are part of the acquisition deal. ...read more
We know every morning at Outdoor Retailer, there is a small part of you that wishes you were headed up the gondola at Snowbird instead. Clicked in, fresh air, ready to shred some turns in fresh powder. This year at the Cloudveil booth, you can carve some turns virtual-style with ...read more
Cloudveil, maker of inspired mountain apparel, has launched a new interactive media campaign for Winter 09 that ties in humorous product offerings with integrated social web initiatives. The ad campaign, designed by TDA Advertising, of Boulder, takes an honest look at outdoor ...read more
Cloudveil, maker of inspired mountain apparel, announces 30 chosen members of its Inspired Mountain Ambassador team search. Launched earlier this year via social media channels, the nationwide search for a team of inspiring everyday athletes produced over 400 applicants and one ...read more
Cloudveil, maker of inspired mountain apparel, is looking for a team of Inspired Mountain Ambassadors and has launched a search for 25 men and women who personify the inspired lifestyle upon which Cloudveil was built. The application process is open to anyone: athletes, outdoor ...read more
Cloudveil, producer of inspired mountain apparel, today named Co-Founder Stephen Sullivan President of the company following the resignation of Co-Founder and President Brian Cousins. Cousins leaves Cloudveil after helping to complete its integration with parent company Spyder ...read more
Klean Kanteen joined One Percent for the Planet (1% FTP), pledging a portion of its sales to support nonprofit, environmental groups that help the planet. "By signing on to 1% FTP, it shows that Klean Kanteen is really walking the walk in its environmental efforts,†says Strick ...read more
November 24, 2008 (Chico, Cali.) – Klean Kanteen®, one of the leading manufacturers of lightweight stainless steel water bottles, has partnered with the Breast Cancer Fund (BCF) to donate 20% of gross online sales of its “Pink Renewal†bottle until the end of the 2008 ...read more
Carve Designs, manufacturer of technical water sport, apres surf and lifestyle apparel for women, has retained Backbone Media of Carbondale, Colorado to handle its public relations efforts.Carve Designs, located in Mill Valley, CA was born in 2003, when co-founders and female ...read more
As a part of a commitment to a sustainable future, McNett, an industry leader in gear care and repair products, has joined the Puget Sound Energy (PSE) Green Power Program. McNett joined at a Leadership Level, and will purchase one hundred percent Green Power for its Bellingham, ...read more
Cloudveil, producer of inspired mountain and angling apparel, announces the hiring of James Buice in the Southeastern U.S region and Pedro Bonifacio of the Grizzly Outdoor Group in the Eastern Canadian territory to expand the brand's angling presence in North America.“James has ...read more
Earlier this month, Cloudveil was presented with the 2008 Outstanding Business Award from the Greater Yellowstone Coalition for its tremendous contributions to the Campaign for the Snake Headwaters and efforts to protect the Wyoming Range from oil and gas drilling. "Cloudveil ...read more
Cloudveil, producer of inspired mountain apparel, announces the hiring of Kevin Cox of Alpine Exposure in the North Central region and Michael Schmidt & Bill Bruzzese of Velocity Sales in the Northeast territory.“Kevin Cox was a past rep with Cloudveil and we are thrilled to ...read more
BeThree.com Offers Women a Savvy Look at Holistic LivingThe first holistic living daily email for women on all things fresh, hip and hot for your body, mind and soul.September 12, 2007 (Boulder, Colo.) — BeThree, LLC announces the launch of BeThree.com, a free daily email and ...read more
Atlantis WeatherGear announces that it has partnered with Backbone Media LLC of Carbondale, Colo. to manage its public relations efforts.“We are excited to work with Backbone and confident that their experience promoting outdoor apparel and expertise with product placement will ...read more