Cloudveil Gets Priorities Straight In Multi Media Ad Campaign

Cloudveil, maker of inspired mountain apparel, has launched a new interactive media campaign for Winter 09 that ties in humorous product offerings with integrated social web initiatives.
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Cloudveil, maker of inspired mountain apparel, has launched a new interactive media campaign for Winter 09 that ties in humorous product offerings with integrated social web initiatives.

The ad campaign, designed by TDA Advertising, of Boulder, takes an honest look at outdoor “priorities” and supports the old adage “better to beg forgiveness than ask permission.”

For a sneak peek, go to www.cloudveil.com/powder.

“This campaign is a true representation of the Cloudveil brand's sense of humor, and our innate understanding of the active mountain lifestyle,” states Founder/President Stephen Sullivan. “Sometimes being outside comes first, no matter that those choices can land you in the doghouse."

Synchronizing the print campaign with online fulfillment, customers will be able to actually purchase the three humorous apology gifts from the website through vendor partnerships with 1-800 flowers, Zazzle, and Kool Dog Kafe, and via a social media web application launching October 1st, users will also be able to share these gifts with their friends through social web outlets.

Cloudveil also launched a new website this week, designed to enhance the customer experience and increase engagement. Alongside an increased pixel layout, the site will include new partner links to Altrec, Backcountry.com, KL Sport and Moosejaw, giving customers the ability to purchase products directly from the site, or from one of Cloudveil's online partners.

“The new site is a significant update,” stated Cloudveil Marketing Director Suzie Hultman. “Not only is it easier to navigate visually, but also optimized to increase engagement with our loyal customer base both on the website and on social media platforms.”

Customers will be able to post comments and reviews online easily, to enhance the buying experience, and promote feedback for future product development. A “Share It” option will also be added to each product page, allowing users to post, share, and comment to their friends on Cloudveil product via Facebook and Twitter, among others.

The Cloudveil Winter 2009 product collection also debuts with a slew of new athlete in-field video product reviews and new zoom functionality, allowing users to get up close and personal with the innovative product lineup that includes headliners like the Koven Plus Down Jacket and the FirsTurn softshell. To see the entire line and the new re-designed website, go to www.cloudveil.com.

Founded in 1997, Cloudveil creates innovative and functional apparel for the outdoor, snowsports, fly fishing, and lifestyle apparel markets. Designed and tested in the rugged mountains and rivers surrounding Jackson Hole, Wyoming, Cloudveil utilizes the most progressive technical fabrics on the market matching the end user with the ideal combination of protection, mobility, and comfort no matter what the conditions may be. For more information, go to www.cloudveil.com.

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