Bryson Ross
New Belgium Brewing Taps Backbone Media as Media Buying and PR Agency of Record
CARBONDALE, Colo. - Jan. 16, 2018 New Belgium Brewing Company, one of the country’s leading craft breweries and maker of the popular Fat Tire Belgian Style Ale, has named Backbone Media as its media buying and public relations agency of record. “We’re excited to reunite with ...read more
Chaco Donates $47,000 to Protect Bears Ears National Monument
ROCKFORD, Mich-November 22, 2017 In anticipation of an official announcement from the Trump administration about the future of Bears Ears National Monument, footwear brand Chaco has donated $47,000 to two charities dedicated to protecting the monument. Earlier this year, ...read more
Chaco and United By Blue Launch Summer Collab
Collection includes limited-edition, co-branded apparel, swimwear, sandals, and accessoriesROCKFORD, Mich. (May 08, 2017) – Just in time for hot summer days, two outdoor brands that share a deep connection to the water have teamed up to create a collection of exclusive products. ...read more
Chaco Footwear’s “Traveling Taqueria” Engages Consumers On Summer Road Tour
ROCKFORD, Mich. (April 07, 2017) –Chaco, an iconic outdoor lifestyle footwear brand, is heading out for its fourth annual summer road tour with stops at music festivals, college events and city drop-in locations. At each destination, a customized food truck and trailer transform ...read more
Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence
Registration Open for 2017 Haibike eMTB Race epowered by Bosch at Sea Otter Classic, Haibike Expands Event Presence DENVER (March 20, 2017) – Registration for the second annual Haibike eMTB Race epowered by Bosch is now open. The race gives pro and amateur riders alike the ...read more
Chaco Presents “The Time Travelers” Film, Premiering Nationwide in March
Film documents attempt by the U.S. Men’s Whitewater Raft Team to break the Grand Canyon speed descent record (ROCKFORD, Mich.) February 15, 2017 — Chaco, the outdoor footwear brand, will premiere its feature film, “The Time Travelers” by renowned creatives Forest Woodward and ...read more
Chaco Establishes Relief Fund for Tennessee Wildfire Victims, Pledges to Double Contributions from the Public
ROCKFORD, Mich. (Dec. 8, 2016) - In response to the devastating wildfires near Gatlinburg, Tennessee and Great Smoky Mountains National Park last week, Chaco and parent company Wolverine Worldwide have teamed up with the East Tennessee Red Cross to support the residents of the ...read more
Action Sports Retailer, evo, Opens Flagship Store in Denver
FOR IMMEDIATE RELEASE Media Contact: Bryson Ross, Backbone Media bryson.ross@backbonemedia.net 970-963-4873, ext. 160 ActionSportsRetailer,evo,Opens FlagshipStore inDenver DENVER (Nov. 28, 2016) – Action sports, outdoor and lifestyle retailer evo is proud to announce the opening ...read more
Chaco Footwear’s National Park Partnership Helps Preserve “America’s Best Idea”
FOR IMMEDIATE RELEASE Contact:Bryson Ross, Backbone MediaBryson.ross@backbonemedia.net970-963-4873 ext. 160 ROCKFORD, Mich. (September 20, 2016) – Chaco is pleased to announce a two-year partnership with the National Park Foundation, the official charity of America’s national ...read more
Midland Radio Partners with Backbone Media as Public Relations Agency
KANSAS CITY, Mo. (Sept. 8, 2016 ) - Leading two-way communications and weather radio manufacturer, Midland Radio Corporation, has selected Backbone Media to drive public relations efforts across North America. Midland Radio chose Backbone Media to help build awareness and ...read more