Honey Stinger Introduces New-and-Improved Website in Time for the Holiday Season

The new Honey Stinger website includes an improved Smart Product Finder and expanded content
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STEAMBOAT SPRINGS, Colo. - December 19, 2017 

Honey Stinger Skier

STEAMBOAT SPRINGS, Colo. (December 19, 2017)—Honey Stinger, the leading manufacturer of honey-based nutritional products, announced that the company recently launched a new and improved website. The website went live in time for Cyber Monday to give shoppers, as well as all future customers, a simplified and enjoyable online shopping experience.

“The revamped Honey Stinger website features more useful and relevant content to our brand, products, and their ingredients, as well as a cleaner interface and search capabilities so users can navigate the site more easily and efficiently,” said Sara Tlamka, Honey Stinger marketing manager. “With the new, streamlined design and functionality, our hope is that site visitors come away with more insight into our products and culture than ever before.”

The website’s improved smart product finder provides shoppers with related product suggestions, making it easier to find relevant products for a variety of honey-fueled activities. Each product page links to a helpful guide for fueling during activity—either before, during or after—based on honey’s interaction with the body, which lives in the “Why Honey” section of the website. This subsection hosts more in-depth content about honey as nature’s greatest energy source, its nutritional benefits, and Honey Stinger’s honey heritage. Last, the updated website features more social media and blog integration, a complete company history, and an improved FAQ page.

Coming soon to the new website are improvements to the dealer locator page and the Hive section, including elite athlete profiles, sponsorships, events, as well as pages dedicated to the Steamboat Stinger mountain bike and trail race. Honey Stinger is still accepting Hive applications via the new sponsorship page here while the Hive section is being updated.

To visit the new website, please visit www.honeystinger.com. The new site is also optimized for mobile usage.

About Honey Stinger

Located in Steamboat Springs, Colorado, Honey Stinger makes convenient, nutritious and great-tasting honey-based foods including energy and snack bars, 70% organic protein bars, organic energy gels, organic waffles, gluten free organic waffles, and organic chews. Fueling the country's top cyclists, runners, triathletes and teams, including USA Nordic, Honey Stinger products may be found at specialty sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.



BYLINE:

Mackenzie Carroll

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