K2 Sports hires Jill Nazeer as Marketing Specialist

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Seattle, WA (April 27, 2017) — K2 Sports has hired Jill Nazeer as its new Marketing Specialist for Atlas, Tubbs, and Madshus brands. She joins K2 Sports with years of marketing experience within the outdoor/fitness industry at The North Face as a Marketing Representative as well as at Team in Training as a Triathlon and Cycle Team Manager in Chicago, IL.

Nazeer joins a team responsible for historically renowned product lines, Madshus Nordic Skis, Tubbs Snowshoes and Atlas Snowshoes and will continue their heritage of technological innovation. The brands’ market development initiatives place them at the forefront of their industry, creating a better winter experience for their customers.

“We are very excited to welcome Jill to our team. Her experience in endurance athletics marketing as well as her in-store sales and marketing experience are a great fit for our Atlas, Tubbs, and Madshus brands. We are looking forward to applying her talents to growing participation in the sports and exciting outdoor enthusiasts,” said Alex Draper, Vice President of Global Marketing for K2 Sports.

"I'm thrilled to be working with the K2 team, particularly in the snowshoe and Nordic lines. These brands have an incredible history while remaining at the forefront of technology; always striving to help people achieve their best and have fun in doing it. I'm excited to share my knowledge of outdoor retail and product marketing, and get more people outside enjoying their snow-packed adventures," said Nazeer.

About K2 Sports : K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings and great customer service. The company operates 10 brands and is globally renowned for its non-traditional advertising, graphics, and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea, and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. For more visit: http://www.k2sports.com

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