K2 Sports and Torspo to Introduce K2 Ice Recreational Skates - SNEWS

K2 Sports and Torspo to Introduce K2 Ice Recreational Skates

K2 Sports and Torspo announce recreational ice skate licensing agreement.
Author:
Updated:
Original:

SEATTLE, Wash. (November 28, 2007) – K2 Sports today announced an international licensing agreement with Torspo International, the iconic European hockey company. Torspo will produce and market K2 recreational ice skates under the newly created K2 Ice brand. The ice skates will integrate K2's Softboot™ inline skate technology with its patented Exotech anatomical cuff design that provides optimal levels of lateral stability and forward flex. The waterproof upper will be paired with a premium recreational ice blade to provide a new level of comfort, support and performance for the category.

Through the licensing agreement, Torspo will have access to K2's technology and global manufacturing sources. In addition, Torspo may partner with the K2 channels of distribution in North America, Europe and Russia. K2 Ice recreational skates will be sold through specialty and sporting goods stores in North America and through select distributors in Europe and Russia beginning in fall 2008.

“The global ice skating market will soon experience an infusion of comfort, warmth and performance that hasn't been available until now,” said Robert Marcovitch, president K2 Sports. “K2 Ice will make skating more enjoyable for the majority of recreational skaters who were previously stuck with stiff hockey skates and cold, flimsy figure skates.

“Torspo has the reputation and experience to market K2 Ice skates on a global scale. We're looking forward to launching the new product category with them over the next several months.”

Seattle-based K2 Sports has operated in the Pacific Northwest since the early 1960s. During that time K2 grew from a small American ski company to a global enterprise with wholly owned subsidiaries in Europe, Canada, Norway and Japan. Today the company manufactures products under the brand names K2 Skis; K2, Ride, Morrow, Liquid and 5150 snowboards; Atlas and Tubbs snowshoes; K2 Inline Skates; Ride outerwear; Madshus Nordic skis; Karhu and Line skis; and Full Tilt boots. K2's products are sold in more than 40 countries. For more information visit www.k2sports.com.

Related

K2 Sports Names De Rocco President and CEO

K2 Sports today named Anthony De Rocco President and Chief Executive Officer of the Seattle-based multi-brand, global manufacturer of skis, snowboards and related outdoor recreational products. Simultaneously, current K2 President and CEO Robert Marcovitch will assume the ...read more

K2 Sports Reorganizes U.S. Sales Management Team

K2 Sports announced today several promotions in a major reorganization of its U.S. sales management team.John O'Connor, formerly U.S. Sales Manager for K2 Snowboards, has been promoted to U.S. Sales Director for K2 Sports. O'Connor, a 14-year veteran of the company, will continue ...read more

K2 Sports Relocates Tubbs Snowshoes Marketing to Seattle

SEATTLE, Wash. (April 13, 2008) - K2 Sports today announced its plans to relocate Tubbs Snowshoes marketing operations into K2's Seattle, Washington, global headquarters. Tubbs's customer service, credit, distribution, development and manufacturing operations were previously ...read more

K2 Skates Introduces New Youth Inline Skates for 2013

SEATTLE (November 19, 2012)- K2 Skates, a global leader in the manufacturing of inline skates, is excited to introduce two new additions to their youth line of inline skates for 2013: the Sk8 Hero Boa® and Charm Boa®. The future generation can now skate with the comfort, ...read more

K2 Sports Names Boudreault VP of Sales & Marketing in North America

K2 Sports announced today that Louis Boudreault has been appointed Vice President of Sales and Marketing for the North American region. In this capacity Louis is responsible for the domestic sales and local marketing initiatives in both Canada and the United States for the K2 ...read more

K2 Skates & Boa® Closure System Combine for Fitness Skate Series

SEATTLE (September 25, 2012) - K2 Skates, a global leader in the manufacturing of inline skates and the inventor of the Original Softboot™ inline skate, brings the perfect combination of performance and comfort for the fitness skate category with its redesigned F.I.T 84 Boa and ...read more

K2 Completes Relocation to Seattle Headquarters

K2 Sports, America's leading manufacturer of alpine, Nordic and telemark skis, snowboards and related winter and outdoor recreational products, celebrated the completion of its new 310,000-square-foot headquarters in Seattle today with a snow-shoveling ceremony with Washington ...read more

K2 Sports to Move Business Operations from Vashon Island, Wash., to Seattle

VASHON ISLAND, Wash. – K2 Sports, one of America's leading manufacturers of skis, snowboards and outdoor recreational products, today announced plans to move its worldwide headquarters in the coming months from Vashon Island to Seattle, Wa. K2 Sports' sales, finance, customer ...read more

1

K2 Launches New Aggressive Skates

Media ContactTessa DuBoisVerde Brand Communicationstdubois@verdepr.com970.259.3555 SEATTLE, Wash. (October 7, 2015) -- K2 Skate, a global leader in inline skate product innovation, introduces a completely new and redesigned Aggressive series for its 2016 lineup. As one of the ...read more