Mary Jane Carroll, Verde PR

CHICAGO, Ill. (Feb. 19, 2013) – The beer that delivers “refreshment as cold as the Rockies” is offering a bit more this spring to fans of snow-topped mountains. Through a partnership with K2 Sports, Coors Light and Coors Banquet are giving legal-drinking-age consumers a chance to ...read more

Seattle– (Winter 2013/14)- Holding true to its all-mountain philosophy, K2 Skis’ new 2013/14 All-Mountain Performance (A.M.P) line is cleanly restructured to meet the needs of varied ability levels and terrain conditions to enhance skier experience and performance across the ...read more

Seattle, Wash. – (Jan. 18, 2012) – Internationally respected for bringing the first women’s-specific ski to market, K2 Skis is proud to continue its support for the K2 Ski Allianceprogram and its engaging and altruistic vision for female skiers. Promoting everything that ...read more

Seattle– (Winter 2013/14) – Since 1962, industry-leading ski manufacturer, K2 Skis, has been committed to developing high quality products to meet the diverse needs of all-mountain skiers. Building from the ground up and applying the brand’s legacy and dedication from over five ...read more

Seattle, Wash. – (Oct. 11, 2012) – Hitting newsstands nationwide this month, the 2013 Winter Buyer’s Guide by Outside Magazine awards the new 2012/13 K2 BackDrop skis with Gear of the Year honors in the backcountry ski category. Outside describes the design and purpose of the ...read more

Seattle, Wash. – (Sept. 27, 2012) – Sixteen different skis from K2’s new 2012/13 line collectively earned 21 formal awards this fall from the top U.S. ski-focused print magazines including Powder, Backcountry, Freeskier, Ski and Skiing. Leading the ski industry for half a ...read more

Seattle, Wash. – (Sept. 20, 2012) – Industry-leading ski manufacturer since 1962, K2 Skis, is pleased to announce a ground-breaking partnership with the world’s first and largest heli-skiing operator, CMH Heli-Skiing (CMH). These two ski industry icons have come together to ...read more

Durango, Colo. (July 26, 2012) – Zuke's Pet Performance Nutrition continues to give dogs something to wag about with the new crazy-tasty Lil’ Links sausage treats. The new healthy sausage links are human companion-approved as they deliver all-natural, grain-free, antioxidant-rich ...read more

SEATTLE, Wash. (July 24, 2012) – K2 Skis announces plans today to expand its world-class Factory Team lineup that represents the cutting edge of freeskiing. This news comes hand-in-hand with the announcement of a new destination website called K2Skeeze.com, an evolution of K2’s ...read more

TORDRILLO RANGE, AK – (July 17, 2012) - Premier Alaska heli adventure guide service and multi-sport company, Tordrillo Mountain Lodge, is pleased to announce its title ski and snowboard partnership with industry-leading ski manufacturer K2. K2 also signed Olympic gold-medalist ...read more

Durango, Colo. – Zuke’s® expands its line of all-natural, made in the USA pet treats with the introduction of Supers—Zuke’s first semi-moist, antioxidant and nutrient-rich superfood treats. The Supers line will present Zuke’s new packaging and will debut in retailers nationwide ...read more

LONDON-Drift's pro team continues to expand its extensive depth of talent by welcoming reigning FIM FMX World Champion, Javier Villegas, to the wearable action camera’s official team roster. The native Chilean freestyle motocross sensation began riding FMX in 2001, quickly ...read more

Durango, Colo. (May 3, 2012) – Zuke’s, the U.S.-based manufacturers of all-natural pet treats, offers preparation tips for pet owners in the event of a natural disaster. With the summer season upon us, natural disasters such as hurricanes, wild fires, floods, earthquakes and ...read more

LONDON (April 18, 2012) – Drift, the world’s most innovative action sports technology company, welcomes a lot of impressive international talent to its list of athletes who will represent the brand this year and beyond. Drift’s world-class team for 2012 includes ambassadors from ...read more

LONDON, (April 17, 2012) – Drift Innovation, manufacturer of the Drift HD action camera, officially announces MTA Distributing as their wholesale powersports distributor in USA. MTA is a leading distributor for major aftermarket brands specializing in tires and accessories for ...read more

LONDON (March 30, 2012) – Drift, makers of the hottest new point of view cameras on the market, is pleased to announce their support for world renowned mountain biking legend, Cedric Gracia. Building an impressive résumé of wins on the international circuit, Gracia is always the ...read more

Zuke’s, all-natural pet performance treats made in the USA, is proud to showcase its love of outdoor adventure by sponsoring the 2012 Subaru “Work Play Love” Tour. The tour, designed to celebrate the balance between work and play, is scheduled to make fresh air therapy breaks at ...read more