Drift Announces 2012 International Sponsored Athlete Roster

Drift, the world’s most innovative action sports technology company, welcomes a lot of impressive international talent to its list of athletes who will represent the brand this year and beyond.

LONDON (April 18, 2012)Drift, the world’s most innovative action sports technology company, welcomes a lot of impressive international talent to its list of athletes who will represent the brand this year and beyond.

Drift’s world-class team for 2012 includes ambassadors from across the action sports fraternity including skateboarding legend Chad Dickson: a pro street skater hailing from Canada. About to return from a winter tour in Barcelona with the DC team, Drift is looking forward to some fresh edits.

Drift introduces rising British flatland BMX star Matti Hemmings to the team, who is constantly pushing the boundaries of the sport. He is the sole organizer of the UK Flatland BMX Championships in 2011, and is now involved with the opening ceremony for the 2012 Olympic games in London.

Drift felt the team wouldn’t be complete without a legend in the ranks and he came in the form of Cedric Gracia. Andorran-based Gracia is a world-renowned downhill mountain biker, with a character to match his achievements, which include several world championship medals and winner of the Red bull Rampage free ride competition.

Also joining the squad is Jon Cheever; member of the US Snowboarding Cross (SBX) team and has been ranked as one of the top three SBX competitors in the world, he continues to build an impressive competitive resume.

British Superbikes superstar Peter Hickman will also be part of the team. After getting on his first bike at 12-years-old, he has never looked back, and now has been invited to be part of the MSS Kawasaki Team for the 2012 season.

FIA Formula 2 racing driver Mihai Marinsecu will also be representing Drift on the circuit this season. Romanian-born Marinescu, has had an exciting career so far and at only 21-years-old he has landed four consecutive national titles, as well as first place at the European Championship races.

“Drift is thrilled to welcome each of these talented athletes and teams to the Drift family,” says Drift Co-founder, Robin Parker. “We are confident that each individual and team will be perfect ambassadors not only for Drift, but also for each sport they represent.”

Drift is partnering with these athletes to drive product innovation as well as capture incredible video and photo content with the innovative Drift HD Camera. Recognized as the world's most intuitive user-friendly and feature rich POV camera, the Drift HD enables professional video and photo capture of extremely diverse perspectives.

Drift’s mission is to ensure that the unique product features found in the cameras and accessories enhance the user experience by simplifying the process of capturing, editing and sharing key moments of their lives.Whether you’re jamming down a hill in knee deep powder, riding a track on your mountain bike, surfing your local beach break or engaged in any other action sport, Drift has got you covered.

To learn more about each athlete and check out their POV footage recorded with Drift HD cameras, please visit: http://driftinnovation.com/about-drift/drift-team/

For more information about Drift, please visit: http://www.driftinnovation.com/. To stay tuned and up to date with all of Drift’s sponsored athletes and teams, be sure to follow Drift on Facebook and Twitter.

About Drift:

Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift, visit www.driftinnovation.com.