Drift Innovation signs Freeskier Léo Slemett to Athlete Roster

19-year old standout freeskier, Leo Slemett, joins Drifts Innovation’s team of World Class Athletes

Media contactAubrey VolgerVerde PR & Consulting970.946.2209aubrey@verdepr.com

Eagle, Colo. (Feb. 6, 2013)
Drift Innovation, manufacturers of high quality action cameras and the new feature-rich HD Ghost, signs freeskier, Leo Slemett, to the athlete roster. At 19 years old, French Slemett plans to use the Drift HD Ghost to document his highly anticipated freeskiing career.

“I am excited to name Drift Innovation as my action camera sponsor,” says Slemett.“Drift designs a solid product and is always committed to continuous innovation.The HD Ghost is, hands down, the best tool to document my passion - skiing.”

Slemett’s skiing career began at the young age of three five in Chamonix, France.His junior’s career competing in Slalom, giant Slalom and naturally moved to freestyle and freeride competitions whichlead him to wins at the Dahu Freeride Open, T-Bar Free Session, Eldorado Freeride Open and The Nendaz Freeride in 2012.

This season, the Freeride World Tour welcomes Slemett as the youngest competitor.“I am nervous, but excited,” Slemett explains about racing against the world’s top freeskiers.“This is an amazing opportunity.”

Drift Innovation is not the first company to take note of Slemett’s standout abilities.The action camera company joins a list of sponsors including The North Face, Dynastar, Chamonix, Julbo and Oxygen 8 Group. Drift Innovation notes this sponsorship as an exciting one in recent signings including freeskier, Aurelien Ducroz, and snowboarder, Scotty Vine.

Managing Director for Drift Americas, John Rounds exclaims, “ Leo is a perfect edition to our athlete roster. He is young, talented and committed to personal progression.We are excited to watch his development as a professional freeskier.” Drift POV cameras will be put to the test in the extreme conditions of Leo’s throttle pushing skiing. Slemett’s videos will also be added to Drift’s content library.

For more information about Drift Innovation, please visit http://driftinnovation.com.Follow Drift Innovation on http://facebook.com/driftinnovationand on Twitter, @DriftInnovation.

For more information about Leo Slemett, visit leoslemett.com and check out his skiing here: www.leoslemett.com


Drift Innovation is an action sports technology company specializing in the capture and sharing of digital imagery across all platforms. Drift manufactures quality point of view HD cameras, mounts and accessories, inspiring action sports enthusiasts to document their experiences, capture the emotion and share their vision with friends and family. Drift’s mission is to ensure that their unique product features such as an LCD screen for instant playback, wireless remote control, rotatable lens and intuitive interface, guarantee a simple, positive user experience. Drift sponsored professional athletes in moto, auto, outdoor, snow, aquatic and airborne sports, are an integral part of the R&D process, testing the performance and durability of Drift products in the field. Drift, widely recognized as one of the top three point-of-view camera brands globally, distributes its products in more than 25 countries. For more information about Drift Innovation, visit http://driftinnovation.comand follow Drift Innovation on http://facebook.com/driftinnovation and on Twitter, @DriftInnovation.

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