Drift Pro Team Welcomes World-Class Mountain Biker Cedric Gracia

Drift, makers of the hottest new point of view cameras on the market, is pleased to announce their support for world renowned mountain biking legend, Cedric Gracia.

LONDON (March 30, 2012) – Drift, makers of the hottest new point of view cameras on the market, is pleased to announce their support for world renowned mountain biking legend,  Cedric Gracia. Building an impressive résumé of wins on the international circuit, Gracia is always the showman. For the remainder of the season, Gracia will be taking his Drift HD along for the ride and providing exciting footage, edited in his style, following his season from each world cup leg to training with the team.

Gracia’s career began in BMX and freestyle before turning his hand to mountain biking. Since then he has earned several medals at world championships including downhill champion in 1997, dual slalom in 2001 and four cross (4X) in 2002. In 2003, Gracia won the Red Bull Rampage, a prestigious free ride competition. He hasn't looked back since, his career highlights include:

2011 – Nissan European Downhill Cup – La Bresse – France – DH #1

2010 – Maxiavalanche – Vallnord, Andorra – #3

2009 – Urban DH – Valparaiso, Chile – DH #1

2008 – UCI World Cup Final Ranking – 4X #4

2007 – Crankworx – Whistler – Canada – 4X #1

2006 – Sea Otter – Monterey, USA – Winner of the Gravity Omnium title – Dual #2, DH #4, 4X #5

2005 – UCI World Cup Final Ranking – 4X #3, DH #6

2004 – European Adidas Slopestyle Contest – Saalbach Hinterglemm, Austria – 1st

2003 – Red Bull Rampage – 1st

In 2010, Gracia started the Cedric Gracia Racing Brigade, supporting young talent and strength such as Macelo Gutierrez Villegas and Gabriela Williams. He explains, "I think it was time to have a different goal and I wanted to give back to the fans and the sponsors what they been giving to me for so long. I wanted to make my own structure! Why? Because I think it’s a good time to give all I know to the future riders of the Brigade."

“It’s an honor to be part of the Drift family,” says Gracia. “I’m looking forward to sharing a little bit of my life with all the fans. I’m very pleased about how the partnership works and how we have the same goal to get the action up there. I want to thank everyone at Drift for the trust and let’s rock the place!”

Drift is extremely proud to be sponsoring such a celebrated leader of mountain biking.Be sure to keep checking back for regular updates from Gracia throughout the World Cup and beyond on the Drift website http://www.driftinnovation.com and via the Drift Innovation and Twitter.

About Drift:

Drift is a wearable Point of View Camera product company offering consumers wide-angle recording capabilities to capture all their adventures and activities. Designed with smart real-life use features, it is highly recommended by the specialists in outdoor sports, motorsports, and snow sports. Drift captures the action from every individual’s point of view and offers easy ways to share and re-live the experience with friends and family. For more information about Drift, visit www.driftinnovation.com.


Drift Innovation welcomes Aurélien Ducroz to the Drift Pro Team

Eagle, Colo. (Feb. 19, 2012) - Drift Innovation, maker of the award-winning HD Ghost, is extremely pleased to announce that World Champion skier, Aurélien Ducroz, has joined the Drift team. Currently competing on the Freeride World Tour against the world’s most spectacular ...read more

Drift Teams up with MTA Distributing for US Powersports Distribution

LONDON, (April 17, 2012) – Drift Innovation, manufacturer of the Drift HD action camera, officially announces MTA Distributing as their wholesale powersports distributor in USA. MTA is a leading distributor for major aftermarket brands specializing in tires and accessories for ...read more

Drift Announces 2012 International Sponsored Athlete Roster

LONDON (April 18, 2012) – Drift, the world’s most innovative action sports technology company, welcomes a lot of impressive international talent to its list of athletes who will represent the brand this year and beyond. Drift’s world-class team for 2012 includes ambassadors from ...read more

Team Drift Welcomes Australian Freestyle Motocross Rider Josh Sheehan

LONDON, (Sept. 4, 2012)- Drift Innovation,the action sports technology company and manufacturer of the Drift HD and HD720 wearable Point of View (POV) cameras, welcomes Australian Freestyle Motocross (FMX) rider Josh Sheehan to Team Drift. A member of FMX's elite Red Bull Honda ...read more

Smaller and Smarter: Drift Unveils New Drift HD Point of View Camera

Boyne City, Mich. (July 26, 2011)- Point of view cameras are one of today’s hottest commodities in countless markets and demographics. The growth trend has invigorated camera technology advancements, recorded the most extreme events in history and firmly established bragging ...read more

Adventure Up and Drift Cameras Sponsor U.S. Speedskating

SALT LAKE CITY, UT (February, 27 2012) – U.S. Speedskating is pleased to announce an innovative partnership with AdventureUp.net and Drift Cameras, which will provide state-of-the-art, point-of-view HD cameras to capture the fast-paced action of speedskating. Additionally, U.S. ...read more

FIM Freestyle Motocross World Champion Javier Villegas Signs on with D

LONDON-Drift's pro team continues to expand its extensive depth of talent by welcoming reigning FIM FMX World Champion, Javier Villegas, to the wearable action camera’s official team roster. The native Chilean freestyle motocross sensation began riding FMX in 2001, quickly ...read more

Drift Americas Expands Team With Tech Support and E-Commerce Manager

LONDON (Oct. 2, 2012)- Drift, the action sports technology company and makers of the Drift HD, is pleased to welcome two new members to the DRIFT Americas team: Marc Oste and Kristi Anderson. Mark will specialize in customer service, tech support and special events coordination. ...read more

Drift Innovation Signs Snowboarder Scotty Vine to Pro Team

Media contact Aubrey Volger Verde PR & Consulting 970.946.2209 aubrey@verdepr.com Eagle, Colo. (Jan. 17, 2012) - Drift Innovation, manufactures of high quality action cameras and the new feature-rich HD Ghost, signs Scotty Vine to their athlete roster. Known for his standout ...read more