CHICAGO (July 25, 2013) - AVEX® is proud to partner with Outdoor Retailer as the “Official Water Bottle” for the 2013 Outdoor Retailer Summer Market (ORSM) and Open Air Demo. The partnership affirms the commitment made by AVEX to engage with the industry in a meaningful way, and ...read more
CHICAGO (July 18, 2013) - AVEX®, innovator of travel mugs and water bottles for sport and outdoor enthusiasts, is pleased to announce its sponsorship of the Color Me Rad 5K series. Color Me Rad is a national series of 5K runs/walks/crawls that is encouraging people to “run for ...read more
WILLISTON, VT (March 1, 2012) – Julbo, a long-standing pioneer in mountain eyewear, is proud to support backcountry skiing on the East Coast with its sponsorship of the 10th annual Adirondack Backcountry Ski Festival in Keene Valley, N.Y. March 3-4. Julbo athlete and ...read more
SALT LAKE CITY, UT (February, 27 2012) – U.S. Speedskating is pleased to announce an innovative partnership with AdventureUp.net and Drift Cameras, which will provide state-of-the-art, point-of-view HD cameras to capture the fast-paced action of speedskating. Additionally, U.S. ...read more
WILLISTON, VT (Feb. 8, 2012) –Julbo’s 120+ years experience in optical technology combined with the reputable wisdom of freeskiing legend Glen Plake, set snowsport-industry standards when it comes to freeride optical goggle innovation. Julbo is on the lookout for talented skiers ...read more
LONDON – Drift Innovation, manufacturer of the Drift HD action camera, officially announces Motovan as their powersports distributor in Canada. Motovan is Canada’s leader in powersports after-market parts & accessories distribution with the largest network of motorcycle, ...read more
LONDON (Feb. 2, 2012) – Drift Innovation, manufacturer of the easy-to-use Drift HD action camera, are proud to become a national sponsor of the Canadian Motorsports Racing Corporation, CMRC. CMRC is Canada’s largest motocross racing league and organization. It is a marketing ...read more
WILLISTON, VT –Julbo, a leader in high-end performance eyewear, is pleased to welcome Michael Wolfe to its roster of sponsored athletes. Wolfe, a globally accomplished ultra runner and long time fan of Julbo sunglasses, will complement Julbo’s robust team of endurance athletes ...read more
Durango, Colo.-Meet Porter, Leo, Penny, Lucky, Aslan, Everest & Pumpkin. They have different interests and different addresses, but they all share the same daily fix: Zuke’s all natural pet performance treats. These lucky dogs and one kitty, along with their two-legged human ...read more
WILLISTON, VT - Framing up for a robust 2012, officials from Julbo, Inc. announce the company’s move into a new head office and warehouse. Julbo’s U.S. center of operations will remain in the same geographical region outside of Williston, VT., but will be relocating to a larger ...read more
WILLISTON, VT – Julbo, a long-standing pioneer in mountain eyewear, continues to be on the forefront of freeride optical goggle performance and technology. Beginning Jan. 1, 2012, Julbo and its expanding line of wintersports goggles, will be an official sponsor of the National ...read more
Boyne City, Mich., (Oct. 18, 2011) – Drift, makers of the market’s most innovative point of view cameras, is excited to announce the release of several new accessories and a firmware upgrade to accompany the recent release of the Drift HD. The new compact, durable, easy-to-use ...read more
Boyne City, Mich., (Sept. 8, 2011) – MyPOV360.com, a new online retailer of point-of-view wearable action cameras and accessories, is honored to announce their sponsorship of the “Cruise 4 Kids.” All proceeds of the fund-raiser event will benefit the Boys and Girls Clubs of San ...read more
Boyne City, Mich. (Sept. 1, 2011) – Drift Innovation, manufacturer of the HD170 Stealth and soon-to-be-available Drift HD, are proud to announce their partnership with professional youth snowboarder Alexis Roland as her official point of view camera sponsor. Kicking off the ...read more
Boyne City, Mich., (August 31, 2011) – MyPOV360.com, a leading online retailer of point-of-view wearable action cameras and accessories, is excited to announce their sponsorship of the third annual Point 2 Point endurance mountain bike race over labor day weekend, Sept. 3, 2011. ...read more
Durango, Colo. (August 16, 2011) – Zuke's® is expanding its highly popular Mini Naturals line with a new wild rabbit flavor offering. Keeping in line with Zuke's preference for all natural, functional ingredients, Wild Rabbit Mini Naturals deliver a protein-rich, lean treat ...read more
Drift, makers of innovative wearable HD point of view cameras, and their Chilean distributors, Drift Chile, are proud to team up with a strong roster of sponsors and La Parva ski resort in Chile, to announce the inaugural Eye of the Condor photo and video competition. The Eye of ...read more
Boyne City, Mich. (July 26, 2011)- Point of view cameras are one of today’s hottest commodities in countless markets and demographics. The growth trend has invigorated camera technology advancements, recorded the most extreme events in history and firmly established bragging ...read more
Durango, Colo. (July 6, 2011) – Zuke's™, a leader in pet performance nutrition, has developed a progressive and easy-to-use online data portal as a convenient resource for its retailers. The portal is designed to significantly streamline the process for retail partners and ...read more
Boyne City, Mich., (June 23, 2011) – Effective immediately, Summit Distribution joins forces with Drift Innovation point of view cameras in the U.S. markets. Summit Distribution is one of the largest wholesale distributors of hands-free HD video cameras and top-quality ...read more
Durango & Englewood, Colo., (June 13, 2011) — Zuke's, a leader in performance-driven, all natural pet treats, announces today that Bark Busters, the world's largest dog training company, and its sister company, G'day! Pet Care, a leader in pet care and home services, have ...read more
Boyne City, Mich., (June 1, 2011) – Drift Innovation is pleased to officially announce a partnership with Blue World Innovations, a scientific and adventure expedition outfitter. Integrating into Blue World Innovations’ marine science networks, Drift Innovation will also sponsor ...read more
Boyne City, Mich., (May 24, 2011) – Drift Innovation is ready to make a splash this summer with a clear waterproof case accessory for the HD170 Stealth and HD170 wearable action cameras. The new accessory is designed to allow sports enthusiast to jet ski, surf, kayak, and snorkel ...read more
Boyne City, Mich., (April 26, 2011) – Drift Innovation, manufacturers of the new HD170 Stealth wearable action sports cameras, proves itself again in the rugged Nevada desert with championship-winning Koenig Off-Road Racing during a test session in preparation for the brutal 2011 ...read more
Boyne City, Mich., (April 11, 2011) – Drift Innovation, manufacturers of the new HD170 Stealth wearable action sports cameras, partners with groundbreaking MIO 3D Technologies and the skillful Live Media Entertainment and i58 productions to produce the world’s first 3D full ...read more
Boyne City, Mich., (March 24, 2011) – The best of music, art and winter sports will all collide in Whistler, British Columbia on April 15-24 for the 16th Annual TELUS World Ski & Snowboard Festival.Drift Innovation Cameras, manufacturers of the new HD170 Stealth, is proud to take ...read more
Boyne City, Mich.– Drift Innovation, manufacturers of the new HD170 Stealth wearable action sports cameras, are proud to announce teaming up with 555 Rally Sports lead driver and Rally-America competitor, Pete Hascher. Hascher’s 2011 Rally-America season has thus far been very ...read more
Durango, Colo. (March 7, 2011) – Zuke's™ is proud to reinforce its 2011 support for The Dog and Cat Cancer Fund ™ (DCCF) with the launch of the ‘Keep Hope Alive' promotion. The promotional campaign is designed to make a difference in the lives of pets and pet owners by ...read more
Durango, Colo. – Zuke's® expands its line of all-natural, made in the USA pet treats to include their first grain-free, antioxidant and nutrient-rich canine dental chew, Z-Bones™.Z-Bones deliver far more than just clean teeth and fresh breath for your dog. The all-natural ...read more
Boyne City, Mich., (March 1, 2011) – MyPOV360.com, an online retailer of the hottest wearable action cameras and accessories on the market, teams up with Spencer Suderman for his planned attempt to break the current Guinness World Record of 78 turn spins in one flying session. ...read more
ARCATA, Calif., (Feb. 16, 2011) – Kokatat Watersports is proud to support expedition paddler, Mark Kalch, on his journey to make human powered descents of the longest river on every continent. With the goal of paddling each river from source to sea, the “7 Rivers, 7 Continents” ...read more
ARCATA, Calif., (Feb. 14, 2011) – Kokatat, the 40 year-old independent paddle wear and accessories company, is proud to support Scotland’s Bruce Jolliffe on his solo expedition to sea kayak the west coast of Scotland to the Isle of Lewis in the Outer Hebrides. The trip was ...read more
Boyne City, Mich., (Jan. 25, 2011) – The escalating noise about wearable point of view cameras in action sports just got louder with the release of the Drift Innovation HD170 Stealth. The Stealth has everything action sports enthusiasts want in high definition point of view video ...read more
Boyne City, Mich., (Jan. 18, 2010) – Drift Innovation, manufacturers of the HD170 helmet camera, and Nick Nixon Productions hit the slopes in unison to bring Ski Backward TV (SBTV) the ultimate pipe and park scene in Colorado. The eight-episode TV series will be featuring point ...read more
ARCATA, Calif., (Jan. 12, 2011) – In today’s marketplace, it is rare to see a domestic manufacturing company celebrating 40 years as an independent, environmentally minded business. Kokatat is proud to be operating in the same town, where it all began. Under the stewardship of ...read more
ARCATA, Calif., (Jan. 6, 2011) – Manufacturing water sports apparel and gear in Arcata, Calif. for 40 years, Kokatat has always set a benchmark for green business practices in the northern California region. Kokatat continues to raise the standards with their investment in a ...read more
Boyne City, Mich., (Jan. 5, 2011) – Drift Innovation, manufacturer of the HD170 wearable action sports cameras, will be visiting over 50 ski resorts throughout the remainder of this 2010-11 winter season and capturing the ultimate ski bum adventure of Cameron Bell and Brian ...read more
ARCATA, Calif.,– Kayaking around the tip of the world, Tierra del Fuego, has never been successfully completed. Kokatat team member and skilled paddler, Justine Curgeven and her partner Barry Shaw, hope to be the first successful pair to accomplish this rugged 1,000-mile kayak ...read more
Boyne City, Mich., (Oct. 18, 2011) – Drift, makers of the market’s most innovative point of view cameras, is excited to announce the release of several new accessories and a firmware upgrade to accompany the recent release of the Drift HD. The new compact, durable, easy-to-use ...read more
Boyne City, Mich.,– MyPOV360.com, the hottest retailer of point-of-view wearable action cameras and accessories, is honored to support the inaugural year of the Eastern Snowboarding League Series. In collaboration with select resorts and market-leading brands, MyPOV360.com is ...read more
ARCATA, Calif., –Kokatat, the 39-year-old independent watersports apparel and accessories company, extends territory of experienced Kokatat sales rep, Ted Keyes. In addition to his current territories, Keyes is now responsible for California, Nevada and Arizona.Keyes, an ...read more
ARCATA, Calif. – Kokatat, the 39 year-old independent paddle wear and accessories company announces their support of the Channel Islands Sea Kayaking Expedition. The expedition is the first attempt by paddlers to visit all eight of the Channel Islands by kayak. The three- ...read more
Arcata, Cali.,– Kokatat, the 39-year-old independent watersports apparel and accessories company, is proud to welcome Jeff Turner to the Arcata, Cali. Headquarters, as the new Sales and Marketing Manager, effective immediately. Jeff brings over 20 years of experience in sales, ...read more
Boyne City, Mich., – MyPOV360.com, a new online retailer of point-of-view wearable action cameras and accessories, is excited to announce their sponsor partnership with the grueling 78-mile Point 2 Point Mountain Bike Race over Labor Day Weekend 2010. MyPOV360.com will feature ...read more
Boyne City, Mich.,– MyPOV360.com, a new online retailer of point-of-view wearable action cameras and accessories, will be the first Point of View Camera provider to sponsor a Sales for Trails program and become a corporate member of the International Mountain Bicycling ...read more
Arcata, Calif.,– Kokatat, the 39-year-old independent watersports apparel and accessories company, continues to sponsor Northern Lights Expeditions, a project seeking to establish links between children of isolated indigenous communities of the Arctic and children of the U.K., ...read more
Boyne City, Mich.,- MyPOV360.com, a new online retailer of all the hottest point-of-view wearable action cameras and accessories is pleased to announce their partnership with WIDE OPEN Excursions, as the official Point of View camera supplier for the high performance off-road ...read more
ARCATA, Calif.,– Kokatat, the 39-year-old independent watersports apparel and accessories company, is pleased to welcome Scott Frank as a new customer and dealer service representative at the Arcata, California headquarters. Additionally, Matt Porter at Kokatat has been ...read more
Arcata, Calif.,– Kokatat, the 39 year-old independent paddle wear and accessories company is proud to announce their official sponsorship with The Kamchatka Project. Bryan Smith, a long time sponsored Kokatat Team Member, will lead an expedition of six Whitewater Kayakers as ...read more
Arcata, Calif., (May 27, 2010) – Kokatat, the 39-year-old, soon to turn 40, independent paddlewear and accessories company, is taking advantage of the annual Outdoor Retailer Market, to celebrate their 40th Anniversary with all their industry friends and family. Since 1971, ...read more