AVEX® Designated the Official Water Bottle of Outdoor Retailer Summer Market and Open Air Demo

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CHICAGO (July 25, 2013) - AVEX® is proud to partner with Outdoor Retailer as the “Official Water Bottle” for the 2013 Outdoor Retailer Summer Market (ORSM) and Open Air Demo

The partnership affirms the commitment made by AVEX to engage with the industry in a meaningful way, and to support the vibrancy and continued innovation of the outdoor market.

“While we see this as a great opportunity to introduce our product to people who may not already be familiar with our AUTOSEAL® and AUTOSPOUT® technologies, we’re equally excited to demonstrate our profound dedication to supporting this industry,” said Todd Starr, AVEX VP of Marketing and Product Development. “We’re a relatively new brand that offers a totally differentiated product. We value being a part of an industry with shared values and truly amazing people.”

The hallmarks of the AVEXwater bottle line are the patent-pending AUTOSPOUT and patented AUTOSEAL technologies. Each innovation offers one-hand, push-to-drink ease and comes with a spout cover to deliver a clean drink in outdoor settings. With a full assortment of products, there is an AVEX bottle ideal for every activity and every member of the family.

In addition to BPA free plastic water bottles, AVEX offers BPA-free double wall, vacuum-insulated, stainless steel bottles and travel mugs.

Show attendees may pick up one of 1,000 complimentary AVEX reusable bottles, which will be available at the East Entrance of the Salt Palace as long as supplies last. At the Open Air Demo, 250 AVEX bottles will be given away at the main entrance. These special run AVEX bottles are co-branded with the Outdoor Retailer logo.

Please also stop by the AVEXbooth #BR547 at ORSM 2013. For more information on AVEX, please visit: www.avexsport.com.

About AVEX®

AVEX® thermal mugs and hydration bottles are designed specifically for sport and outdoor enthusiasts. Many feature the revolutionary AUTOSEAL® patented technology – a press-to-sip, release-to-seal button that automatically seals between sips – while others offer the patent-pending AUTOSPOUT®technology – a press-to-release button that opens a drinking spout. Many AVEX products feature a spout shield that covers and helps protect the spout from dirt and germs as well as a clip-on handle, making them perfectly suited for the outdoor consumer. AVEX is a brand of Ignite USA, a company with a passion for great products. For more information, visit www.AVEXSport.com

Media Contact:

Verde PR

Mary Jane Carroll

970.259.3555

mj@verdepr.com

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