AVEX® Water Bottles Sponsoring Color Me Rad 5K Run Series

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CHICAGO (July 18, 2013) - AVEX®, innovator of travel mugs and water bottles for sport and outdoor enthusiasts, is pleased to announce its sponsorship of the Color Me Rad 5K series. Color Me Rad is a national series of 5K runs/walks/crawls that is encouraging people to “run for the hell of it,” by promoting health and happiness without the stereotypical pressures of a traditional race environment. 

Most notably, participants are showered in food-grade, non-toxic colorful powders over the course of the run. The result is a technicolor, tie-dyed explosion of hues and a sea of inevitable smiles.

“Avex loves to encourage participation in outdoor sports and focus on fun and community,” said VP of Marketing and Product Development for AVEX, Todd Starr. “Color Me Rad is an event for people of all ages and all abilities. From the first read of the website to stepping across the finish line at the event, the organizers want people to celebrate the joy of running. And of course, AVEX is there to keep you hydrated every step of the way.”

Participants in select Color Me Rad events will receive an AVEX water bottle. Additionally, Color Me Rad will sell branded, logoed AVEX bottles at every event. 

With AUTOSPOUT™ or patented AUTOSEAL® technologies, AVEX water bottles make ideal running partners. Both innovations in lid engineering offer one-hand, push-to-drink ease, which is spill- and leak-proof when disengaged. For a 5K run, either the Pecos AUTOSPOUT (24-ounce size) or the Brazos AUTOSEAL (25-ounce size) models will keep you self-sufficient and hydrated on-the-go. Since AVEX lids won’t leak, the color earned from the Color Me Rad race remains intact and drip-free.

For hot climates, AVEX offers insulated options that will keep cold fluids cold for up to 20 hours. For runners who prefer to carry less water, the AVEX kids’ line is a smart option. At 14-ounces, the Freestyle AUTOSPOUT™ Kids’ bottles are super light, durable and easily carried by small hands.

Post-race, AVEX lids are supremely easy to clean due to the open architecture and durable materials. Simply throw in the top rack of the dishwasher or soak in hot, soapy water for 10 minutes. The remnants of the Color Me Rad event will be saved in your memories and in your shirt, not your water bottle. 

For more information on AVEX, please visit: www.avexsport.com. For more information on the Color Me Rad 5K series, please visit: www.colormerad.com.

About AVEX®

AVEX thermal mugs and hydration bottles are designed specifically for sport and outdoor enthusiasts. Many feature the revolutionary AUTOSEAL® patented technology – a press-to-sip, release-to-seal button that automatically seals between sips – while others offer the patent-pending AUTOSPOUTtechnology – a press-to-release button that opens a drinking spout. Many AVEX products feature a spout shield that covers and helps protect the spout from dirt and germs as well as a clip-on handle, making them perfectly suited for the outdoor consumer. AVEX is a brand of Ignite USA, a company with a passion for great products. For more information, visitwww.AVEXSport.com

Media Contact:

Verde PR

Mary Jane Carroll

970.259.3555

mj@verdepr.com

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