Immediate Release

Krimson Klover Gives Back

Boulder, Colo. (September 23, 2015) - Krimson Klover, the Colorado-based lifestyle brand known for high-quality women’s apparel, donates a portion of proceeds to First Descents; a truly inspiring and progressive organization working with those living with cancer.

This winter season, Krimson Klover will donate 5% of the proceeds from its beautiful new Sleigh Ride sweater to First Descents for its work with young active cancer patients. Those who buy one of these gorgeous sweaters not only get the perfect gift, but also help make the holidays special for someone else.

“The program that First Descents offers is a life-changing experience for their very deserving participants. What they do is simply amazing,”explains Rhonda Swenson, founder and owner of Krimson Klover.

First Descents offers young adult cancer fighters and survivors a free outdoor adventure experience, empowering them to climb, paddle and surf beyond their diagnosis, defy their cancer, reclaim their lives and connect with others doing the same. Founded in 2001 by pro- kayaker, Brad Ludden, whose life was impacted by his own aunt’s battle with cancer in her thirties, First Descents began by offering young cancer patients kayak trips. The trips enabled participantstostart “living beyond their disease”, giving them hope, self-confidence and meaning while mitigating depression and anxiety. First Descents now offers mountaineering, surfing, rock climbing and kayak programs in 11 states and 4 countries, and serves over 1000, 18-39 year-olds every year.

Watch their short video.

Visit the First Descents Website.

Krimson Klover offers a variety of stunning knits, certain to make this winter memorable with hand-painted base layers, flattering sweater dresses, patterned tights, novelty sweaters, scarves, and snowflake socks—all made from luxurious natural fibers like cashmere and ultrafine Merino wool.

Krimson Klover apparel is designed for active, passionate women who care about the quality of their clothing and the story behind it. Krimson Klover is female-owned and operated, with a commitment to environmental and social responsibility.

The Sleigh Ride sweater is available in the following color ways: Black/Ivory and Red, Grey /Ivory and Coral, Coral/Ivory and Grey.

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About Krimson Klover

Krimson Klover, a Boulder, Colorado based company specializing in luxurious, feminine clothing for the fashion and resort industry. Krimson Klover distributes exclusively through specialty retailers and fine catalogs in the United States and Canada. The company is committed to environmental and social responsibility, so uses natural fiber yarns from sources that respect animals, employees and the environment. www.krimsonklover.com

For information, contact:

Beth Cochran

[email protected]

406.579.7909