Krimson Klover Appoints What’s UP PR as Agency of Record


For Immediate Release

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Krimson Klover Appoints What’s UP PR as Agency of Record

Denver, Colo. (April 22, 2015) - Krimson Klover, the rapidly expanding, exclusive luxury knit experts in women's apparel, is retaining Denver-based What's Up Public Relations as its agency of record. What's Up PR will increase both visibility and engagement of Krimson Klover and the diversity of its seasonal collections with an integrated brand communications strategy focused on the sophisticated lifestyle fashion, travel, and slope style markets.

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Krimson Klover, a women owned and operated brand, based in Boulder, Colorado, offers sophisticated yet practical knits in sweaters, dresses, skirts, and lifestyle clothing for all seasons. Using the highest quality yarn - in merino, cashmere, silk and hybrid blends - Krimson Klover creates unique garments for active, evolved, fashion-oriented and feminine women.

Founder and designer Rhonda Swenson explains her decision. "We are thrilled to have What's UP PR join our company as a public relations partner. As Krimson Klover's brand awareness and market reach builds, it is the opportune time to bring on a public relations firm to bolster our communications strategy as a fashion and lifestyle company. We have been watching Beth and her company for a few years and have been incredibly impressed with her strong relationships with clients and her ability to achieve results. We are looking forward to working with them and seeing what we can all accomplish together. As a women-owned and operated small business, it is very fitting to collaborate with Beth and her team."

"I have seen Rhonda Swenson's talent developing, from her time at Neve Designs to her dynamic new team at Krimson Klover. Rhonda's talent and eye for precision is flawless. It is an honor to represent this thoughtful winter and summer lifestyle fashion brand to the media. We will learn from each other and feel certain we have a great formula for her success," says Beth Cochran - founder of What's UP Public Relations. 

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About Krimson Klover

Krimson Klover, a Boulder, Colorado based company specializing in luxurious, feminine clothing for the fashion and resort industry. Krimson Klover distributes exclusively through specialty retailers and fine catalogs in the United States and Canada. The company is committed to environmental and social responsibility, so uses natural fiber yarns from sources that respect animals, employees and the environment.

About What's Up PR

With its offices in Denver, Colo., What's Up PR is a full-service traditional and digital public relations, brand communications, marketing, branding and consulting agency. Serving the outdoor industry since 1997, What's Up PR's brings its immediate brand positioning and marketing expertise to both new and established high-end specialty manufacturers in the outdoor, ski, and sport industries. For more details about What's Up PR, visit our What's Up PR website.

For information contact:

Kendall Finch


Beth Cochran





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