Boulder, Co. (March 15, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, has selected Momentum Media PR as its public relations agency of record. Effective immediately, Momentum will begin working closely with the in-house team at CRA to broaden awareness and media presence for the bike and lifestyle apparel brand in all channels including digital and social.
Born in the mountains of Sun Valley Idaho, where Club Ride’s Ride Daily™ ethos rolls strong, the brand is branching out to reach the active consumer beyond the bike, and answering the demand of the athleisure and multisport trends.
“As Club Ride’s collections diversify, we will be partnering with both bike specific shops and specialty retailers that offer apparel for a variety of activities and the active lifestyle,” said Mike Herlinger, founder of Club Ride Apparel. “We knew we needed a PR partner that would help us grow Club Ride’s brand awareness in both core markets and in active lifestyle, and share our story and new designs with a broader consumer base. Momentum Media PR is the perfect fit to help us bring our Journey, Adventure, and Train collections to a wide variety of consumers, while helping to grow our brand and drive sales, both sell-in and sell-through.”
The idea to make functional, stylish cycling apparel was born from founder Mike Herlinger. Seeking a balance between riding apparel that performed as well as a lycra kit, and comfortable clothes for gathering with friends post-ride, Herlinger came up with the concept of a western-styled shirt with bike jersey functionality. From there Club Ride has grown into a multi-category active brand that features men’s and women’s casual-performance jerseys, shorts, jackets, InnerWear™, denim, and pants.
For fall 2016 Club Ride is expanding within and beyond the core bike realm to offer three distinct categories for a broader range of users: Journey, Adventure and Train.
The Journey collection is the heart and soul of Club Ride and is best described as the “multi-tool” of their apparel catalog. Iconic Club Ride styles like the men’s New West and women’s Hermosa ¾ tops are part of this versatile, bike-centric offering.
The Adventure line is about never letting the elements stop you from getting outside with the brand’s technical and bike-specific design. Styling keeps the silhouettes casual and contemporary enough to transition into daily activities, like the men’s Crush Short and Roadeo Top.
Club Ride introduces the Train category as the premier sports performance brand in the established spin/indoor training space that is currently underserved by outdoor and existing bike brands.
“Club Ride is positioned for growth in bike and beyond, and our crew is excited to help share the brand’s story and apparel offerings with both cycling and active lifestyle consumers,” says Alycia Cavadi, founder and principal of Momentum Media PR. “From lunchtime rides outside our office in Boulder, to New York showrooms that bring Club Ride’s styles to a broader active consumer base, the team is excited to share this story with daily riders as well as new audiences.”
Momentum will handle brand communications and digital PR for Club Ride Apparel. As riding season approaches and snow recedes, the spring 2016 collection is already available at www.clubrideapparel.com.
About Club Ride Apparel:
Club Ride is designed for an epic ride on a favorite trail, the open road, a cruise around town, an evening at the local pub or just a day at the office. Inspired by our passion for the bike and the freedom it provides, Club Ride’s casual-performance cycling-inspired clothing delivers technical and functional features in a stylish, comfortable design that looks both on and off the bike. Apparel for the Ride and Everything After.™
About Momentum Media PR:
Momentum Media PR is a full-service, results-driven PR agency specializing in bringing outdoor, active lifestyle, snow and bike brands to the forefront of their markets and consumer mindshare. Since 2001, Momentum Media PR has been providing traditional and digital public relations, media relations, brand strategy, and creative events that fuel the growth of premium active brands. For more information, visit Momentum Media PR online at www.momentummediapr.com or on Facebook.
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