March 11, 2016
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ELEVENPINE PRE-LAUNCHES HIGH-TECH CYCLING SHORTS YOU CAN WEAR ANYWHERE
Special Deals for Cyclists Who Want an Alternative to Spandex
Boulder (CO): ELEVENPINE, a new Boulder-based apparel company, announced the launch of the industry’s first dual-fit bike shorts on its website, www.elevenpine.com. ELEVENPINE shorts transform between athletic and leisure activities—and they just may transform an industry as well.
Recognizing the need for a high-performance alternative to spandex racing outfits while also embracing the exploding trend in the athleisure lifestyle, ELEVENPINE has created cycling shorts that are technical and form-fitting when on the bike, yet simply convert—through the patent-pending 11P system—into loose, comfortable and fashionable shorts when off the bike and in public. Made with lightweight, breathable stretch fabric, ELEVENPINE shorts are geared for any type of cycling—road biking, mountain biking, touring, indoor cycling and more. The shorts are also great for running, yoga, triathletes, rock climbing and almost any adventure.
The athleisure market continues to boom with no slowdown in sight. The $35 billion market now represents 17% of the total clothing market, according to The NPD Group. The U.S. athletic apparel market is expected to increase to more than $100 billion by 2020 (Wall Street Journal). Yet while segments like yoga and running apparel have been at the forefront of the athleisure movement, cycling fashion has lagged in part due to the pervasiveness of spandex among even recreational cyclists.
“All cyclists deserve a high-performance alternative to racing spandex outfits that is also appropriate and stylish to wear in public,” states founder Jeff Curran, an avid cyclist, adventurist and entrepreneur based in Boulder. “Do you ski with your friends in spandex racing suits? Cyclists also deserve a choice.”
Look for ELEVENPINE at various events throughout this season. The company is launching a grass roots campaign to bring awareness to all cyclists that there finally is a high performance alternative to spandex. The company is also actively seeking partnerships throughout the industry to help enable more people to enjoy biking.
ELEVENPINE shorts are expected to ship in April, ready for the spring riding season. Shoppers who buy now will receive a special pre-order discount of up to 40%. But, hurry. The pre-order discounts will start to decrease March 16. Check out all the amazing deals at ELEVENPINE’S website, www.elevenpine.com.
ELEVENPINE™ has created the first high-performance bike shorts that allow cyclists to look and feel strong and attractive on and off the bike. Individuals can now seamlessly integrate cycling into their lives.
What is the 11P System?
ELEVENPINE created the patent-pending 11P system to give cyclists and all athletes a high-performance alternative to wearing spandex racing outfits. The 11P system includes discreet side zippers that transform shorts from technical, form-fitting shorts to loose, comfortable and fashionable shorts in seconds.
For more information about ELEVENPINE, please visit www.elevenpine.com or contact Jeff Curran at firstname.lastname@example.org.