Groundswell PR
GOAT BOXCO Disrupts Cooler Industry with Launch of High-Performance Food and Gear Storage Solution Engineered for People Who Live Ready
Austin, TX (Nov 19, 2020) – GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System ...read more
Ruffwear Launches Fall/Winter 2020 Product Line
BEND, OR (October 1, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch their new fall/winter line. This season’s gear equips dogs to get outside with ...read more
OluKai Launches Premium Shearling, Leather, and Wool Slippers
Irvine, CA – Sept. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for ...read more
ust Announces Complete Brand Refresh
Columbia, MO (July 8, 2020) - ust, maker of camping and outdoor essentials since 1936, has announced a major brand “refresh” with the goal of creating a company that brings the outdoors closer to people of all backgrounds and experience levels, and encourages them to share their ...read more
Hydro Flask Launches #RefillForGood Campaign
Bend, OR (July 1, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to launch its new #RefillForGood campaign, underlining the brand’s continued global efforts to ...read more
Ruffwear Summer 2020 Product Line Now Available
BEND, OR (May 18, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, introduces their new summer line including a redesigned sleeping bag and pad, a convenient solution ...read more
Ruffwear Introduces New Spring 2020 Product Line
BEND, OR (Feb. 4, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. Now available for purchase, the 2020 Spring line ...read more
Ruffwear Partners with Groundswell PR as Agency of Record
BEND, OR (Jan. 27, 2020) – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated ...read more
Elevenate Launches Fall/Winter 2019 Collection
(Åre, Sweden) November 5, 2019 – Elevenate, makers of modern mountain life performance apparel, has announced the launch of its Fall/Winter 2019 Nordic Dreams collection. Inspired by the northern lights in a sharp contrast to the monochrome landscape, the Elevenate Fall/Winter ...read more
Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record
Modesto, CA (Aug. 20, 2019)— Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness ...read more
Tortuga Launches Women’s Travel Backpack as Part of Award-Winning Setout Collection
Walnut, CA (July 9, 2019) – Tortuga – makers of carry on travel backpacks, daypacks, and accessories for city travelers – is excited to announce the launch of the award-winning Setout Backpack with a new suspension system designed for women. “There are a lot of bags designed to ...read more
Deschutes Selected as Presenting Partner and Official Beer of 2020 American Ultimate Disc League
(Bend, Oregon) August 1, 2019 – Deschutes, the tenth largest craft brewery in the U.S. and family and employee owned since 1998, is proud to announce its marquee partnership deal with the American Ultimate Disc League (AUDL) as the 2020 presenting partner and official beer of the ...read more
Elevenate Names Groundswell PR Agency of Record in North America
(Åre, Sweden) July 1, 2019 - Elevenate, makers of modern mountain life performance apparel, is pleased to announce its partnership with Groundswell PR. Effective immediately, Groundswell PR will lead media outreach initiatives and execute Elevenate’s North American communications ...read more
BUBBA™ Debuts New Fully Featured Fishing Net
(Columbia, MO) May 1, 2019 – BUBBA™, a fishing lifestyle brand known for its high-quality angling equipment designed by fishermen, for fishermen, today announced the launch of the BUBBA Fishing Net, the newest expansion of the brand into premium, highly dependable fishing ...read more
Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking
Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew ...read more
Mountainsmith Launches Game Changing Adventure Photography Pack. TanuckLITE 40 Co-designed with Legendary Photographer Chris Burkard
MEDIA CONTACT Kate Dittloff(704) [email protected] Golden, CO—Oct. 17, 2018 - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The ...read more
Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution
San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage. The Hikianalia, a traditional Polynesian voyaging ...read more
OluKai Partners with Inaugural REI Outessafest
MEDIA CONTACT Kate Dittloff(704) [email protected] Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and ...read more
OluKai Hawaiian Blue Collection
For Photos click HERE Media Contact:Kate [email protected](704) 575-8499 Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique ...read more
KICKER’s Smallest and Toughest Bullfrog Bluetooth® Speaker Now Available
Stillwater, OK - January 29, 2018 KICKER announces the release of its versatile, excursion-ready Bullfrog Bluetooth® speaker. Designed for outdoor enthusiasts looking to enhance everyday adventures, the BF100 joins the Bullfrog collection of durable, long-lasting performance ...read more
Share the Stoke of Surfing this Holiday Season with Sharkbanz
Charleston, SC.-- Nov. 14, 2017 This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that celebrates the majesty of sharks, which will be ...read more
KICKER Bullfrog BF200 is Adventure-Ready and Now Available for Purchase Online
New Bullfrog Speaker Combines Quality Sound and Great Outdoors Stillwater, OK - October 24, 2017 KICKER announced today the release of its new Bullfrog BF200 adventure-ready and amphibious Bluetooth® speaker. Designed for outdoor enthusiasts, the BF200 joins the legendary BF400 ...read more
The New Primal Adds Grass-Fed Meat Sticks to 7-Eleven Snack Aisles Nationwide
Clean, High-Integrity Meat Snacks Now Available to the Masses Charleston, SC - October 2, 2017 The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef ...read more
Sharkbanz Shark Deterrent Now Available in the European Union
Brand Excited to Keep Even More People Safe from Sharks Charleston, SC.-- Aug. 15, 2017 Charleston, S.C.—Aug. 15. 2017—Sharkbanz, the affordable, wearable shark deterrent, is now available to consumers in the European Union (EU). Sharkbanz, which makes the Sharkbanz 2 and the ...read more
Hydro Flask Launches New Wine Bottle and Wine Tumbler Products
Wine products let consumers enjoy wine wherever adventures lead BEND, OR - AUGUST 1, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its ...read more
Hydro Flask Launches Apparel Collection and New Product Accessories at Summer Outdoor Retailer
Company enters into apparel category and expands hydration accessory offerings BEND, OR - JULY 27, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the ...read more
Hydro Flask Introduces New Kids Product Line
Company expands hydration category with new 12-ounce straw lid bottle designed for kids BEND, OR - JULY 27, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to ...read more
Hydro Flask Announces New Grant Recipients of Parks For All Charitable Giving Program
Company donates $160,000 to support five non-profit organizations working to build, restore, maintain public green spaces BEND, OR - JULY 26, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks in the Housewares segment of Helen of ...read more
Hydro Flask Launches New Unbound Series Collection
Company enters a new category with soft cooler collection BEND, OR - July 25, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new ...read more
Hydro Flask Launches New Oasis Products
Company expands product offerings with Oasis products designed for sharing BEND, OR - July 24, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the ...read more
KICKER Delivers New IPx7-Rated EB400 Bluetooth Earphone, Designed for Active Users in Every Type of Weather
EB400 Represents New Standard for Performance, Durability, and Comfort from a Bluetooth Earphone Stillwater, OK - July 20, 2017 KICKER today announced the availability of the follow-up to its highly successful EB300 Bluetooth® compatible earphone, the EB400, adding “waterproof” ...read more
OluKai Continues POW! WOW! Partnership by Sponsoring Long Beach Art and Culture Festival
Orange County, CA OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. OluKai’s partnership ...read more
KICKER Performance Audio Brand Partners with Groundswell Public Relations
Groundswell PR to handle KICKER Audio's Day-to-Day Media Relations Stillwater, OK - July 6, 2017 KICKER, a division of Stillwater Designs, LLC specializing in speakers and products for car, home and the outdoors, has partnered with Groundswell PR. Groundswell PR will lead ...read more
GoPure Pod Expands Distribution In United States
Wilton, CT - June 22, 2017) GoPure™— creators of the first-ever portable, reusable water purification Pod— is thrilled to announce expanded distribution of the GoPure Pod™ in select Bed, Bath & Beyond locations throughout the country, as well as Wegmans and Akins-Chamberlin ...read more
All Good Becomes the Official Sunscreen Partner of Surfrider Foundation’s Five Hawaii Chapters
Partnership aimed at raising awareness and increasing support for the protection and restoration of fragile reef ecosystems Morro Bay, CA All Good—makers of organic skincare and reef friendly sunscreens—is excited to announce their official sunscreen partnership with all five ...read more
Mountainsmith Athlete Chris Bombardier Becomes First Hemophiliac to Summit Everest
Mountainsmith brand ambassador plans to conquer the Seven Summits to raise awareness for hemophilia research Golden, CO (June 13, 2017) Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is proud to announce Mountainsmith athlete Chris ...read more
Imlak’esh Organics Expands National Distribution Into All Sprouts Farmers Markets
Superfoods that fuel every adventure, now readily available nationwide Santa Barbara, CA — June 13, 2017 Imlak’esh Organics—a sustainable superfoods company dedicated to bringing consumers and wholesalers the highest quality organic and ethically harvested products—has ...read more
Hydro Flask Welcomes New Ambassadors to Team Hydro
Company adds select action sports and active lifestyle ambassadors to expanding lineup BEND, ORE - JUNE 13, 2017 Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to ...read more
OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming
ommemorative Sandals Feature Actual Hōkūle‘a Sailcloth Orange County, CA-- June 7, 2017 OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming Commemorative Sandals Feature Actual Hōkūle‘a Sailcloth Media Contacts: Kate Dittloff [email protected] ...read more
The New Primal’s Whole30 Approved Marinades and Cooking Sauces Available in Whole Foods Markets Nationwide
Marks the brand’s first Whole30® compliant product line Charleston, SC. - June 6, 2017 The New Primal, makers of the healthiest, most responsibly sourced meat snacks, is excited to announce that all The New Primal Marinades and Cooking Sauces are now available nationwide at ...read more
Lensbaby Launches Kickstarter Campaign to Offer a Limited Number of Groundbreaking Circular 180+ Lenses for Use with GoPro® Hero* Cameras
Portland, OR (May 24, 2016) - Lensbaby – makers of award-winning creative effects lenses, optics and accessories – announces limited early availability of the Circular 180+ lens for use with GoPro Hero® cameras through Kickstarter. Crowdfunding for this project will begin May 24, ...read more
Nidecker Launches New Tagline and Visual Identity
(Rolle, Switzerland)- In connection with new strategy launched in October 2015, the Swiss manufacturer of gliding products NIDECKER, has acquired a new visual identity, restyling its logo and changing its tagline. The update aligns all aspects of the brand with new strategic ...read more
Mountainsmith Pre-Launches 2015 K-9 Packs at REI for Falliday
Golden, CO (October 6, 2014) – Mountainsmith’s dedication to the K-9 adventure experience has spanned 30+ years and there's no slowing the efforts. Looking to inspire more dog-loving adventurers access to the outdoors with their pets, Mountainsmith is excited to pre-launch their ...read more
Yoga Trade Launches New Website For Global Yoga Community Offering Worldwide Yoga Jobs, Work Exchange Gigs and Events
Yogatrade.com Offers Worldwide Yoga Jobs, Work Exchange Gigs, Volunteering, Travel Opportunities, and Events Encinitas, CA (October 10, 2013) - How many yoga students dream of traveling the world? How many yoga organizations are searching for amazing yoga professionals? How many ...read more
Freewaters Adds Futuristic Shaper Daniel “Tomo” Thomson to Ambassador Line Up
Freewaters footwear announces the addition of brand ambassador Daniel Thomson, creator of Tomo Surfboards. Thomson is widely recognized as one of the most creative shapers in the world today and an incredible surfer in his own right. “I’m very stoked on the opportunity to align ...read more
HIP-TEC Unveils the Future of Head Injury Prevention Technology
HIP-TEC (Head Injury Prevention Technology)—maker of the HIP-TEC Inside interior helmet protection system—today announced the company’s global launch and partnership program. HIP-TEC focuses on making the best impact-absorbing interiors for the world’s top helmet companies. ...read more
Jones Snowboards Selects First Official EPICenter Shops
It's on! Jones Snowboards, makers of high performance all mountain snowboarding equipment, is psyched to announce the selection and worldwide launch of the Jones EPICenter shop program. Located throughout the United States, Canada, Europe and Japan, Jones EPICenters are select ...read more