The New Primal Adds Grass-Fed Meat Sticks to 7-Eleven Snack Aisles Nationwide

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Clean, High-Integrity Meat Snacks Now Available to the Masses

Charleston, SC - October 2, 2017

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The perfect protein just got more convenient. The New Primal, makers of the healthiest, most responsibly-sourced meat snacks, is excited to announce that their Classic and Spicy Beef Meat Sticks will be available at over 900 7-Eleven convenience stores nationwide beginning October 2, 2017. The New Primal Classic and Spicy Beef meat sticks are made from 100% grass-fed, grass-finished beef and contain no hormones, antibiotics, or soy. Packing six grams of protein per stick, they are naturally sweetened with a mix of onion, pepper, ginger, pineapple, and honey. All meat stick flavors are also Certified Paleo and Certified Gluten-Free.

Acclaimed for producing the cleanest meat snacks in the salty snack food category, The New Primal is now disrupting the traditional quick bites aisle of convenience stores in response to the generational shifts in consumer preferences. Taking the gas station of out beef jerky has been a mission of the brand from its inception. With the launch of the meat sticks into a major convenience retailer like 7-Eleven, The New Primal is now offering clean, high-integrity snacks to the masses.

"This move into 7-Eleven stores now gives consumers the opportunity to purchase meat snacks that are sourced from holistically-raised animals, made without added hormones or antibiotics, and come with a clean and simple ingredient list,” says The New Primal founder Jason Burke. “It’s extremely promising for the future of how consumers purchase on-the-go meat snacks that are healthy and sustainably-sourced.”

The New Primal meat sticks retail for $1.99 each.

To learn more about The New Primal products, ingredients, and nutritional facts, visit www.thenewprimal.com.

About The New Primal

As a pioneer in grass-fed beef jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. We are a company founded on honesty, transparency, and integrity. Ultimately, our aim is to inspire everyone who encounters our brand to make better food choices--beef jerky and beyond. You are what you eat. Choose Wisely®. Learn more at www.thenewprimal.com.

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