The New Primal Grass-Fed Jerky featured in OUTSIDE Summer Buyer’s Guide 2015


Charleston, SC–OUTSIDE, America’s leading active lifestyle brand, has selected The New Primal to be featured in their Summer Buyer’s Guide as among the best gear to have for the summer sports season. The New Primal Spicy Grass-fed Beef Jerky was reviewed in the Fuel category. The entire selection of products appears in OUTSIDE’s Summer Buyer’s Guide, on newsstands April 28.

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This year, the OUTSIDE team of adventure sports experts hit the trails on foot and on wheels, and took to rivers and lakes around the country to put all the newest shoes, bikes, boats, fitness apparel, accessories and gadgets to the test. The Summer Buyer’s Guide offers readers everything they learned from field-testing hundreds of products, making it the top resource for everyone from seasoned adventurers to venturing out for the first time. Reviews are organized by sport and activity, and include the ideal setting or experience level for each product, as well as tips for getting the most out of each gear pick. Only the best items on the market are featured in the guide.

The New Primal is extremely proud to see our efforts in producing the world’s most responsibly sourced beef jerky pay off, and is very grateful to be Outside’s Summer Buyer’s Guide 2015,” says Jason Burke, Chief hunter-gatherer at The New Primal, ”Our goal is to raise the industry standard, and provide people with high integrity food that comes from sustainable and humane agriculture. We will use our inclusion in the Summer Buyer’s Guide as momentum to help empower consumers to change their relationship with food.”

“The innovations in the field of adventure and outdoor gear never cease to amaze us,” says OUTSIDE Buyer’s Guide editor Sam Moulton. “Our team of gear experts had plenty of difficult choices to make in putting together the Summer Buyer’s Guide this year, but after testing everything from hiking packs and running shoes to wearable tech and commuter bikes, we hand-picked the very best 350 products, including the fourteen very top performers that received our coveted Gear of the Year award. Once again, the issue is packed with everything you need for summer fun and adventure.”

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As a pioneer in grass-fed jerky snacks, The New Primal brings a fresh approach to an old favorite. While The New Primal begins with jerky, our
core mission extends to an entire way of life that emphasizes simplifying and fueling world adventures wherever they may take you. The New Primal movement encourages you to escape the modern stresses of life and fuel your vessel with the highest quality food.

The complete list of Gear of the Year Awards winners will be featured in the OUTSIDE Summer Buyer’s Guide, available April 28.

About The New Primal: We strive to break the mold of an industry that has largely become lethargic and stale. A once healthy, portable protein, has been compromised with chemical preservatives, unhealthy amounts of sodium and sugar, all while being sourced from hormone and antibiotic injected feedlot cows. But with The New Primal, you will feel confident in knowing that you’re consuming honest food from humanely raised, free-range, pastorally raised animals without the use of hormones or antibiotics that are gluten-free, minimally processed, and made with integrity.


About OUTSIDE: OUTSIDE is America’s leading active lifestyle brand. Since 1977, OUTSIDE has covered travel, sports, adventure, health, and fitness, as well as the personalities, the environment, and the style and culture of the world Outside. The OUTSIDE family includes OUTSIDE magazine, the only magazine to win three consecutive National Magazine Awards for General Excellence, The Outside Buyer’s Guides, Outside Online, Outside Television, Outside Events, Outside+ tablet edition, Outside Books, and now Outside GO, a revolutionary, 21st-century adventure-travel company. Visit us online and on Facebook, and follow us on Twitter.