Wikipedia
Find out about the latest partnerships, collaborations, and sponsorships in the outdoor industry.
Headsweats, the performance headwear of choice for trail runners around the world, is excited to announce its partnership with the 2018 US Trail Running Conference as the Official Headwear Supplier for attendees. As part of the sponsorship agreement, Headsweats will supply custom ...read more
TAMPA, Fla./GOLETA, Calif. - April 18, 2018 IRONMAN, a Wanda Sports Holdings company, announced today a multi-year partnership that expands the relationship with running shoe brand HOKA ONE ONE (a division of Deckers Brands, NYSE: DECK). The new partnership makes HOKA the ...read more
LIFT23 Corp. is pleased to announce that, in conjunction with its retail partner Pedigree Ski Shop, it donated 300 pairs of socks to Girl Scout Troop 6000, the first troop comprised of girls experiencing homelessness. The LIFT23-Pedigree Ski Shop donation has brought the total ...read more
Higganum, CT (April 18, 208) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is once again partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth. For 2018, GCI Outdoor (GCI) will step up their ...read more
The Conservation Alliance welcomes sports audio and technology pioneer, Jaybird, as its newest member. To celebrate this new relationship and to underscore the company’s commitment to preserving wild spaces, Jaybird launches two Earth Day promotions to benefit The Conservation ...read more
Snow Peak, the innovative outdoor lifestyle company, is pleased to announce a 60th Anniversary exhibition and Pop-Up at Mohawk General Store’s Santa Monica location April 21through May 20. Mohawk is a lifestyle brand, with select store-fronts through-out the Greater Los Angeles ...read more
Louisville, Colo. (April 16, 2018)-PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10 in the U.S. only. The line, consisting of an ...read more
Northfield, VT - April 16, 2018 Darn Tough Vermont is now the Official Sock of Spartan U.S.Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and ...read more
Northfield, VT (April 13 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has partnered with Spartan, the world’s largest obstacle race (OCR) and endurance brand, becoming the Official Sock of Spartan U.S. ...read more
Marin County, CA — April 11, 2018 Batiste Rhum, an exceptional Eco-positive, sustainable, carbon negative, and non-GMO craft beverage company has selected SMACK! Media to support their brand recognition and continued growth through authentic and targeted public relations and ...read more
Boulder, Colo. - April 10, 2018 Sea to Summit is pleased to announce the addition of a new resource dedicated to its retailers in Quebec, the Philippe-A. Bourdeau Agency.Philippe Bourdeau, owner of Philippe-A. Bourdeau Agency, has a solid 12 years of experience behind him working ...read more
BEND, ORE. - April 10, 2018 Cairn, the leading outdoor gear subscription box company, has hired Backbone Media to manage its communications strategy and public relations. Founded by former aerospace engineer Rob Little, and Apple veteran, Jared Peterson, Cairn was born out of a ...read more
Taipei, Taiwan - April 10, 2018 Taipei, Taiwan, April 10, 2018. GEARLAB Outdoor is an award-winning design company introducing its high performance open water excursion paddles to North America. Having pioneered the first modern Greenland style paddles with exchangeable tips, ...read more
BOULDER, Colo. - April 9, 2018Camber Outdoors is proud to announce the addition of 15 companies as corporate partners in the first quarter of 2018, bringing the total number of corporate partners to 186. Camber Outdoors corporate partners are committed to the vision of ...read more
GOLDEN, COLO. - April 9, 2018adidas Outdoor, the athletic brand in the outdoors, today announced the opening of a new office in the American Mountaineering Center in Golden, Colorado that will serve as a Rocky Mountain area showroom and center for key sales operations. Located at ...read more
LOUISVILLE, Colo. - April 5, 2018 Fjällräven North America, the Swedish heritage outdoor brand known for producing high-quality, sustainable outerwear, apparel and gear since 1960, announces its membership in The Conservation Alliance, a collective of like-minded businesses whose ...read more
Colchester, UK - April 5, 2018 LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be ...read more
BERKLEY, MA - April 5, 2018 FitVine Wine, a pioneer in the wine industry and creator of wines that are low in sugar, calories, carbs and sulfites, has selected SMACK! Media to support the company with a refreshed brand strategy and continued growth through authentic and targeted ...read more
BEND, Ore. - April 2, 2018 Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance. Funds raised will help further the Alliance’s mission to protect ...read more
BOSTON, MASS. - April 1, 2018Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as “official performance apparel and footwear” of the world’s largest obstacle race and endurance brand. The multi-year partnership will ...read more
LAKE OSWEGO, Ore. - April 2, 2018 Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike, ski and boat mounts, cargo boxes, and other cargo ...read more
WHEAT RIDGE, Colo., March 29, 2018 Denver based Optic Nerve Eyewear has announced a partnership agreement with the Colorado Rockies. This deal makes the independent company the official sunglasses and goggle partner of the Colorado Rockies.“We’re very excited to enter into this ...read more
SAN FRANCISCO, Calif. — March 28, 2018 Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record in the United States.A direct-to-consumer ...read more
LITTLETON, N.H. - March 27, 2018 Tender Corporation, a leading manufacturer of insect repellents and bite treatments, has been formally recognized by the American Red Cross for its support of relief efforts following one of the most destructive hurricanes ever to strike Puerto ...read more