Wikipedia
Find out about the latest partnerships, collaborations, and sponsorships in the outdoor industry.
December 4, 2019 - Colchester, UK - LifeSaver®, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Eartheasy Distribution. Based in Vancouver, British Columbia, Eartheasy will oversee sales and distribution for ...read more
No electricity required, no extra space occupied, the Gunrid curtain from IKEA looks like an ordinary curtain but performs a novel function – it purifies indoor air because it is infused with the latest technology in the HeiQ Fresh range – HeiQ Fresh AIR. Gunrid curtains will be ...read more
The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters and experiences, and book it all online. Through the partnership, TripOutside joins a group of ...read more
We recently sat down with Grant Mahan, Head of Sales Operations at Sunski, to chat about the ways in which his team approaches successfully growing their brand. Sunski takes a 50/50 approach to growing their business, focusing on both their direct-to-consumer market and their ...read more
SAN FRANCISCO, Calif. (November 12, 2019) – Decathlon, the world’s largest sporting goods retailer, is set to open its newest brick-and-mortar store in the Bay Area. The new store — located in the Potrero Center shopping mall at the corner of 16th Street and Bryant Street — was ...read more
BROMMA, Sweden – Silva, makers of high quality compasses and headlamps has consolidated their sales and distribution efforts in the United States. The legacy brand, founded in 1933 has long been the leader in compass and trail navigation is set to expand its successful European ...read more
AUBURN, Calif. – HOKA ONE ONE® has been named the presenting sponsor of the Western States 100-Mile Endurance Run, WSER President John Medinger announced. “As one of the leading premium running brands in the world, HOKA has a recognized place in our sport as an innovative voice ...read more
Darby Communications is proudly expanding its Stand Up Initiative in 2020 by partnering with local digital branding agency Status Forward. By joining forces, the two agencies will be able to offer a more robust pro bono package of services consisting of a six-month, 100-hour PR ...read more
Today, Snowsports Industries America (SIA) announced a new platform, Generation Snow, to address the desire to increase participation in Winter snow sports. To launch this new initiative, SIA has partnered with the Share Winter Foundation; a national grantmaking organization ...read more
Through their partnership with 1% for the Planet and Kent County Parks Foundation on October 13, 2019, Envoy B2B set out to do their 1% good for the planet by hosting their first annual “Envoy Outdoors: The Great Pick Up” community event. Envoy’s employees and family members, ...read more
DULUTH, Minn. and ROCKFORD, Mich. (Oct. 15, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, and Duluth Pack, an American heritage brand known for handcrafted outdoor gear made in the U.S. since 1882, ...read more
TULSA, OK., October 9th, 2019 – Brothers & Company was recently named creative Agency of Record by TUF-Line (https://tuf-line.com/), the recreational fishing line business owned by Mustad and manufactured by Western Filament, the Grand Junction, Colorado-based provider of ...read more
Apparel manufacturing is the second largest polluting industry in the world. While there are many solutions to this problem, Bodyline has taken the lead to focus on developing a low impact supply chain by reducing energy and waste across the entire value chain and develop No ...read more
The Conservation Alliance welcomes its newest member, ZyneGo, a brand new backpack solution launching now via Indiegogo. Through the partnership, ZyneGo joins a group of more than 240+ like-minded companies to support the grassroots conservation community working to protect the ...read more
The Conservation Alliance held its 12th annual Backyard Collective event in Boulder, Colorado on Friday, September 27. The stewardship project drew 100 volunteers from 10 member companies, four conservation partners, and two local non-profits. The volunteers worked in ...read more
IRONWOOD, Mich. and ROCKFORD, Mich. (Sept. 27, 2019) – Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, and Stormy Kromer, an outdoor apparel company comprised of genuine, hardworking artisans that hand-craft ...read more
SILVERTON, Color. (September 26, 2019) – The Hardrock Hundred Mile Endurance Run is proud to announce a three-year partnership with Suunto, a global leader in sports precision instruments. With the announcement, Suunto becomes a Diamond Level Partner as well as the exclusive ...read more
Boulder, CO (September 16, 2019) – Camber Outdoors, the hub for advancing workplace equity in the active-outdoor industries through career opportunities, leadership and entrepreneurship, announces that applications for The Ann Krcik Professional Mentoring Program are now open. ...read more
PORTLAND, Ore. (Sept. 12, 2019) — Rumpl, the leader in technical blankets, has named rygr, an integrated marketing agency, its public relations agency of record, effective September 1, 2019. Since launching its first Kickstarter campaign in 2013, Rumpl has established itself as ...read more
LATHAM, N.Y. (Sept. 12, 2019) – PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to- business and ...read more
Rockford, Mich. and Milton, Del. (Sept. 11, 2019) – Outdoor performance brand Merrell and Dogfish Head Craft Brewery have launched a cobranded trail running shoe inspired by two of their shared passions: the outdoors and beer. The limited-edition Merrell Agility Synthesis X ...read more
Brooklyn, NY, - September 5, 2019 – BioLite, an innovator in off-grid energy solutions, and Mercy Corps, a leading global relief organization, have launched the Emergency Energy Fund, an evergreen fund hosted on Crowdwise to support communities impacted by disasters. “Since ...read more
RICHMOND, CA – Mountain Hardwear, an industry-leading equipment and apparel company for climbers, mountaineers and outdoor enthusiasts, has partnered with Press Forward on media relations, product placement, and communications strategy. “We appreciate the value that Press ...read more
CHICO, Calif. (Sept. 4, 2019) – Founded in Chico in 2002, Klean Kanteen has donated 10 years’ worth of carbon offsets to help the Chico Women’s Club outfit their historic facility with a brand-new solar energy system. Established in 1913, the Chico Women’s Club persists today in ...read more
