Wikipedia
Find out about the latest partnerships, collaborations, and sponsorships in the outdoor industry.
After last holiday season’s successful #DoBetter campaign that provided 900+ meals to those in Puerto Rico affected by Hurricane Maria, Good To-Go, the dehydrated gourmet meal brand changing the way people eat on the go, is once again donating 1 meal for every 2 purchased through ...read more
Earlier this year, Mountain Khakis® and Catawba Brewing® joined forces to create the limited release Soulshine Kölsch™, just in time for summer BBQs and parties. The co-branded Soulshine Kölsch marked a special collaboration between the brands as both are known for celebrating ...read more
SALT LAKE CITY, Utah – November 13, 2018 – DPS PHANTOM, the permanent waxless glide base treatment that forever eliminates the need for waxing skis and snowboards, recently partnered with Aspen Skiing Company. Available for retail purchase at Four Mountain Sports stores, as well ...read more
Bozeman, Mt. (Oct. 30, 2018) – MYSTERY RANCH, the industry-leading pack company built on a heritage of comfortable load carriage, function and durability for people who have a mission to accomplish, is honored to support many non-profit organizations doing the real work that ...read more
Sherpa Adventure Gear is proud to announce its partnership with Apex Outdoor Sales team to continue to bring high quality outdoor and lifestyle gear to the South Central region of the United States. “We are thrilled to work with a brand that upholds core values like ...read more
Asheville, NC (October 24, 2018) - The Outdoor Gear Builders of WNC (OGB) - a 30+ brand collective based in Western North Carolina (WC) - are part of a brand new $940k funding initiative from the Appalachian Regional Commission (ARC) POWER Program. The grant consists of a ...read more
SAN DIEGO – October 25, 2018 – BLDG Active™, the leader in bringing cutting-edge medical technologies to the active outdoor community announced today the addition of award-winning director and producer, Taylor Steele as Creative Director. BLDG Active’s flagship product, ACTIVE ...read more
SEATTLE, Wash. (OCTOBER 23, 2018)— Seattle-based Cascade Designs ® , renowned for its collection of award-winning brands including Therm-a-Rest ® , Mountain Safety Research® (MSR®), SealLine®, Platypus®, and PackTowl®, is excited to partner with Locally to help customers find and ...read more
SEATTLE, Wash. (OCTOBER 16, 2018) — Seattle-based Mountain Safety Research® (MSR®), is excited to announce that online outdoor retailer Moosejaw® will donate 10 percent of its MSR water filter and purifier sales to the MSR Impact Project moving forward. Moosejaw’s ongoing ...read more
Knoxville, TN (October 24, 2018)- America Outdoors, the leading association of outfitters, is pleased to introduce the newest member of the AO team, Heidi Prior, who will step into a new role as Business Development Specialist. Heidi brings with her a long history in the ...read more
LOS ANGELES (Oct. 17, 2018) –Holden, the California-based outerwear company founded by snowboard legend Mikey LeBlanc and designer Scott Zergebel, announced today it is teaming up with Backbone Media to drive its public relations.Holden was born in 2002 when LeBlanc and Zergebel ...read more
Media Contact: Kara LaPoint, Backbone Media kara.lapoint@backbonemedia.net 970-963-4873, ext.144 STEAMBOAT SPRINGS, Colo. (Oct. 18, 2018)—Honey Stinger, the award-winning manufacturer of honey-based nutritional products, today announced an equity investment by Factory LLC. ...read more
FARMINGDALE, N.Y., (Oct. 17, 2018) - BEDGEAR®, the fast-growth PERFORMANCE® lifestyle brand, recently announced a multi-year partnership as the Official Pillow and Mattress Partner of the TCS New York City Marathon, starting with their return to this year's race taking place on ...read more
MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.comGolden, CO—Oct. 17, 2018 - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The ...read more
Denver, Colo. (October 16, 2018) – iKOR, producers of a clean, natural source of recovery-enhancing CBD (cannabidiol) for the growing population of endurance athletes, announced today that it is partnering with SPARK to strengthen its strategic public relations and marketing ...read more
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this fall welcomes Farm to Feet, KAVU, Rab and Sierra Designs to their national vendor network.The new vendors’ first event as members will be the Grassroots ...read more
Salt Lake City, UT. (October 10, 2018) — Chums, eyewear retainer and outdoor accessory brand, announced today its sixteen-member ambassador team. The team includes anglers Blake Wilson, LeAndra Guerike, Tyler Woolcott and Noah Lynk; paddlers Shane Green, Tyler Bradt, Jo-Beth ...read more
CAMPBELL, Calif., October 9, 2018 – Bombas, the innovative, comfort-focused sock brand that donates a pair of socks to homeless shelters for every pair sold, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the ...read more
FOR IMMEDIATE RELEASE – Braintree, Mass. – (October 4, 2018) – OOFOS, the leader in recovery footwear, has partnered with Beyond Type 1 as the official recovery shoe for the Beyond Type Run marathon team. The Beyond Type Run team is made up of 21 runners from six countries, each ...read more
Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, this week welcomes five new members to their retailer network. The new Grassroots Outdoor Alliance retail members include J.L. Waters & Company (Bloomington, ...read more
Whistler, BC (September 25, 2018) — gogglesoc, manufacturer of stylish and protective snow goggle covers, announced today its partnership with White Cloud Communication,a boutique communication and marketing consulting firm specializing in active lifestyle, outdoor, adventure and ...read more
Reno, NV – September 17, 2018 – Family-owned and operated, active lifestyle brands Aventura and Ecōths are thrilled to partner with the Continental Divide Trail Coalition (CDTC) as the official clothing sponsors. Both eco-conscious brands will outfit the entire CDTC staff with ...read more
Lift23 Corp., manufacturers of the world’s most comfortable ski socks, has met it’s original goal of donating 23,000 pairs of socks to kids in NYC homeless shelters, then the amount of kids in need. Now it’s 24,100. In addition, Lift23 has donated another 7,000 pairs of socks to ...read more
SEPTEMBER 17, 2018 – NASHVILLE – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson joins the Swiftwick team as the brand captures the ...read more