Outdoor Industry Partnerships News

Lift23 Corp., manufacturers of the world’s most comfortable ski socks, has met it’s original goal of donating 23,000 pairs of socks to kids in NYC homeless shelters, then the amount of kids in need. Now it’s 24,100. In addition, Lift23 has donated another 7,000 pairs of socks to ...read more

SEPTEMBER 17, 2018 – NASHVILLE – Swiftwick, the performance sock company with the “best socks you will ever wear guarantee,” announces it has signed Hafthor Bjornsson, World’s Strongest Man, as its newest elite athlete. Bjornsson joins the Swiftwick team as the brand captures the ...read more

SEATTLE, Wash. (September 13, 2018) – Mountain Safety Research (MSR®) is proud to extend its partnership with the American Club and its Craggin’ Classic Series, the national grassroots climbing festival, for the third year in a row. The Craggin’ Classic Series travels to seven ...read more

Sun Valley, ID.(Sept. 13, 2018) – Beyond Coastal, manufacturer of premium sun care products, recently welcomed three new athletes to its Athlete Team including skier Hadley Hammer, endurance runner Joseph Gray and Ultrarunner Ian Sharman. Started in 2018, the Beyond Coastal ...read more

SEATTLE, Wash. (September 12, 2018) – Heroclip, the first-ever hybrid gear clip that lets you hang just about anything, just about anywhere, has officially raised $1.1 million in seed funding. As a crowdfunded and investor-backed company that continues to eclipse growth ...read more

Park City, Utah (September 11, 2018) — Effective today, Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.Supporting the snow sports industry since 1954, ...read more

BROOMFIELD, Colo. (September 7, 2018) – DÆHLIE, the #1 active Nordic apparel company in Scandinavia, is joining forces with Verde Brand Communications as its agency of record for integrated media relations & brand communications. Verde brings a fresh, strategic, and creative ...read more

Black Diamond Equipment, Ltd., a global leader of innovative active outdoor performance equipment and apparel, today sent Walmart a cease and desist notice in response to news Monday announcing the launch of a new outdoor website on Walmart.com curated by Moosejaw. The letter ...read more

St. Louis, MO., August 28, 2018 — A local heritage apparel brand with a grassroots following of makers, artisans, and craftsman across the country, Dakota Grizzly has much to celebrate this fall: participating in the upcoming SLC LouFest and working with a national recording ...read more

(CHICAGO, IL—AUGUST 15, 2018)- Molecule, makers of a leading edge sleep system that is used by world’s best athletes, has formalized a partnership with professional runners, Ryan and Sara Hall. As a husband-and-wife team who are parents to four daughters, two dogs, and run a ...read more

SEATTLE, Wash. (August 13th, 2018) — Seattle-based Mountain Safety Research® (MSR®), is proud to add Swiss mountaineer and alpinist Dani Arnold to its team of athlete ambassadors. MSR is excited to announce that Arnold has set a new speed record for ascending the north face of ...read more

FOR IMMEDIATE RELEASE – Braintree, Mass. – (August 9, 2018) – OOFOS, the leader in recovery footwear, partnered with Special Olympics New Jersey (SONJ) in 2018 for a second year supporting Healthy Athletes as part of the SONJ State Games and Special Olympics USA Games for ...read more

ELKHART, Ind. – August 8, 2018 Dometic and Tread Lightly™ are teaming up to clean up trails, parks and other beautiful spots across the country! The goal is to collectively clean up 25,000 miles over the month of August to commemorate the official partnership between ...read more

Campbell, Calif., August 3, 2018 – On, the Swiss running shoe company known for its innovative CloudTec® shoe technology, has selected Centric Software to provide its Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions ...read more

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.comOrange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and ...read more

San Francisco, CA, July 2, 2018 --The Outbound Collective’s Pursuit Series, an incredibly immersive and educational outdoors adventure getaway, has sold to capacity for its second and final event for 2018, at Bear Valley, CA. The 3-day, 3-night adventure experience, designed to ...read more

The Infinite Monkey Theorem, the pioneer of the urban winery and canned wine movement, has partnered with the nonprofit Can’d Aid Foundation to donate bikes for Denver kids in need. IMT has pledged to donate funds to build bicycles for an entire classroom of local elementary ...read more