Outdoor Industry Partnerships News
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Find out about the latest partnerships, collaborations, and sponsorships in the outdoor industry.
Snowbasin Partners with Roosters Brewing for 80th Anniversary Beer
Snowbasin, Utah (December 1, 2020) – Snowbasin Resort, known as ‘Ogden’s Winter Playground’ and one of oldest continuously running resorts in North America, is excited to announce its collaboration with Roosters Brewing to release the Snowbasin Pale Ale in celebration of the ...read more
The American Camp Association Begins Important Work to Achieve Access and Inclusion at Camp through Counselor-in-Training Programs
Martinsville, IN (November, 16 2020) — The American Camp Association (ACA) announces an exciting new project that includes a three-year grant program designed to foster evidence-informed planning, testing, and improving initiatives to increase access to and engagement in ...read more
Meeting Their Match: BRANWYN Performance Innerwear Partners with Darby Communications
Portland, OR – Oct. 29, 2020 – BRANWYN, the groundbreaking sustainable performance innerwear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of ...read more
Rumpl Connects the World with a Better Blanket by Supporting its Retailers in Envoy B2B
How many blankets do you have in your house? Can you name the brands of those blankets? There’s a good chance that the second question has you stumped. For hundreds of years, blankets have been used as a source of security, comfort, and warmth. Yet the emotional connection ...read more
Silva Teams Up With Ultrarunner Corrine Malcolm as Ambassador, Athlete Team
BROMMA, Sweden -- Silva is thrilled to announce its partnership with ultrarunner Corrine Malcolm as part of the Swedish legacy brand’s North American ambassador and athlete team. Malcolm, a former elite cross-country skier and biathlete, has excelled on the ultrarunning circuit ...read more
Casitas Inc. Partners with Envoy B2B to Shift with the Market and Successfully Adopt a Digital-First B2B Strategy
“We knew that a modern, digital-first strategy was something that was needed in order to stay relevant and communicate effectively with our brands and clients,” explained Jonathan Fortin, President at Casitas Canada Inc. “But once COVID-19 hit, this need became a greater ...read more
Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies
ASHEVILLE, NC—October 15, 2020—Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor ...read more
Wolverine Worldwide Plans a Digital Movement with Envoy B2B
Picture this: You spend months planning for an in-person conference to showcase your best brands and products. You’re prepared to educate thousands of buyers and receive multiple orders for the upcoming season. Then just a few months before the scheduled conference… Bam. A virus ...read more
A New Tool for Local Governments to Diversify Outdoor Spaces and Programs Released at Outdoor Economy Conference
Asheville, NC – October 8, 2020 – Local communities across the United States have a new resource available to help them diversify their outdoor spaces and programs, thanks to a model resolution released today at the Outdoor Economy Conference by a coalition of partners including ...read more
Outdoor editors and publishers form Outdoor Media 4 Inclusion
October 12, 2020 - A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and ...read more
Port Side Productions Introduces the Backcountry Marketing Podcast
Bellingham, WA – Oct. 8, 2020 – Port Side Productions is thrilled to present the Backcountry Marketing Podcast. The Backcountry Marketing Podcast dives deep with leaders of the outdoor industry to discuss the gritty details of their marketing, branding work, personal challenges, ...read more
Global Sales Guys Adopts Envoy B2B to Connect with Specialty Retailers
Right now, there is a huge push for the wholesale industry to shift the process of sell in to become more digital. Ultimately, this means the adoption of virtual trade shows, and online meetings to introduce brands, tell key stories, and present the line digitally. As this shift ...read more
Machines For Freedom and ROKA Launch Eyewear Collab For Bike And Outdoor Pursuits
Los Angeles, Calif. (Sept 22, 2020)– Machines For Freedom®, has teamed up with ROKA, to design two pairs of versatile, innovative and stylish cycling sunglasses. Machines, the inclusive women’s cycling apparel brand and ROKA, the award-winning performance sunglass and ...read more
A Bright Future for Knog and Darby Communications
September 22, 2020 – Melbourne, Australia – Knog, the award-winning manufacturer of unconventional bike accessories and outdoor lighting products, is proud to announce its partnership with PR and Digital Marketing agency Darby Communications. Connected by a strong mutual ...read more
Mammut Joins Forces With Jackson Hole Mountain Resort
(Williston, VT) Sept. 15, 2020 -- Mammut, a leading Swiss-born premium outdoor brand with over a century and a half of experience in mountain safety and outdoor activity, is honored to announce a partnership as the official Uniform partner for Jackson Hole Mountain Resort ...read more
FitRankings, a universal fitness platform, partners with Darby Communications
FitRankings, the fitness industry’s first to market universal health platform, announces today its partnership with the innovative PR and digital marketing firm Darby Communications. As FitRankings’ PR agency of record, Darby Communications will amplify the brand’s mission to ...read more
Blyss Running Celebrates Five Years, Partners with Darby Communications
Asheville, NC – Sep. 11, 2020 – Blyss Running, the Asheville-based maker of women’s athletic apparel, announces a partnership with Darby Communications to amplify the celebration of its fifth anniversary and new product for Fall ‘20. As their PR agency of record, Darby ...read more
Outdoor Economy Conference Taps Asheville-Based Darby Communications
Asheville, NC – Sept. 1, 2020 – The Outdoor Economy Conference, the nation’s premier event for those looking to grow the outdoor industry in their own regions, is thrilled to announce its partnership with Asheville-based Darby Communications. Conference organizers have tapped ...read more
Mammut And The Lady Alliance Announce DEI Partnership
(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, ...read more
Envoy B2B Partners with Julbo Eyewear to Shift to a Modern Digital Approach for their Retailers
Envoy B2B announced today that they will be welcoming Julbo Eyewear as a new client. Julbo, a 130-year-old family-owned French eyewear company, is constantly innovating to develop technical lenses and frames that best meet the needs of everyone, including athletes and ...read more
Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry
Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting the winter ...read more
Tread Labs Partners with Press Forward
WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs announced a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, ...read more
Exxel Outdoors Expands Its Social Responsibility Mandate With ‘Exxel Diverse Outdoor Kids’ Program
BROOMFIELD, CO (August 18, 2020) – Exxel Outdoors is rolling out its new Exxel Diverse Outdoor Kids program to widen its social responsibility agenda, announced Harry Kazazian, Chairman and CEO of the company. With this initiative, Exxel is partnering with key organizations to ...read more
Wholesale is Adapting and BioLite is Leading the Way
It’s no secret that a digital focus has crept into the way that consumers shop. We see it everywhere. Whether it’s browsing through products online, chatting with an online sales rep, or putting products into a virtual cart, the digital shopping experience is something that has ...read more