Nidecker Launches New Tagline and Visual Identity


(Rolle, Switzerland)- In connection with new strategy launched in October 2015, the Swiss manufacturer of gliding products NIDECKER, has acquired a new visual identity, restyling its logo and changing its tagline. The update aligns all aspects of the brand with new strategic positioning oriented towards the creation of value for all Nidecker business categories.


A restyled logo

 “NIDECKER is constantly evolving, since its creation in 1887 and the handover from father to son, it seems significant to mark this rebirth of our brand and clearly show the strategic changes we are in the midst of creating within it,” explains Henry Nidecker, President of the Nidecker Group.

 A fundamental element to the visual identity and the brand’s graphic, the logo has been redesigned with a more modern and compact look, integrating the logo and the brand’s name. The new logo is highlighted by a refined wordmark keeping the styled K, a wink to the previous logo.

A new tagline

“For the sake of consistency with its new strategy, NIDECKER had to change its tagline to clearly unite its different branches of business,” states Thierry Kunz, Brand Lead Nidecker. “Nidecker is a diverse company involved in SNOWBOARDING, SUP and now SNOW.SURF. This update allows us tell the same value story across all current channels of our business as well as all the others we will discover in the future.”

Advanced Swiss Snowboard Technology will become Swiss Crafted Riding Devices since 1887.

Each word in this new tagline has a specific meaning:

Swiss: Nidecker is a Swiss company that proudly carries the values of this country, quality and advanced technologies.

Crafted Riding Devices: The brand has, over the years, developed, created and manufactured gliding products such as Alpine Skis, Nordic Skis, Monoskis, Snowboards, Wakeboards, SUP and now Snow.Surf.

1887: Founding date of this family business, who is holding its course and continuing its story.

About Nidecker:

Founded in 1887, Nidecker creates performance Swiss crafted riding devices for mountain and water. Today Nidecker is the oldest European snowboard brand still in activity, and stands as a global brand whose product line has expanded to include snowboards, and SUP. To learn more about Nidecker, visit