OluKai Partners with Inaugural REI Outessafest

Two One-day Festivals Celebrate Women and the Outdoors
Publish date:

Kate Dittloff
(704) 575-8499

Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music. The first-of-its-kind festivals will be filled with activities such as yoga and rock climbing, inspirational speakers, outdoor classes including camp cooking, and an evening featuring female-led music performances. Tickets are now available at www.Outessa.com. The festivals are taking place in the Washington, D.C. area and Shakori Hills, N.C. Through the partnership, OluKai is the official lifestyle footwear sponsor of the Outessafest.

“We seek to inspire more women to embrace adventure in the outdoors and live a positive and meaningful life,” remarked Melissa Ziegler, Director of Marketing, OluKai. “We are looking forward to taking part in this incredible, inspirational event to encourage women to live Aloha.”

The Outessafests will kick off with OluKai’s Mindful Meditation & Yoga with Bibi McGill. McGill is a yogi, American guitarist, producer, and DJ who is best known as the lead guitarist and musical director of Beyonce’s backing band. In addition to leading the yoga session with OluKai, McGill will be on hand at the OluKai booth to meet festivalgoers.

“I’m excited to collaborate with OluKai because of their commitment to honor and preserve Hawaiian Culture with programs that educate and unite communities through art, creativity and sustainable practices,” commented McGill. “With OluKai it’s Anywhere Aloha!”

A curated selection of OluKai footwear will also be available at the OluKai booth and festivalgoers will receive a reusable camp mug with any on-site purchase. OluKai is distributing the mugs as a way to encourage participants to reduce their single-use plastic footprint on Mother Earth.

Outessafest participants will enjoy a day fueled by discovery as they learn to paddle or rock climb with the REI Outdoor School and spend the afternoon and evening listening to the festival’s lineup of female musicians. Other highlights include a hammock zone for relaxing, inspirational speakers, and outdoor learning opportunities such as Urban Outdoor Essentials and Outdoor IPhone Photography. There will also be a handful of surprise activations at the festival, which participants can discover throughout the day.

The dates and locations are:

· September 29, 2018: Patuxent River Park at Jug Bay, Maryland

· October 20, 2018: Shakori Hills, N.C.

Tickets are now available and range from $100 to $115 per person. For more information and to purchase tickets to Outessafest visit www.outessa.com/festival.

About OluKai
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

About REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of more than 16 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 152 stores in 35 states and the District of Columbia. If you can't visit a store, you can shop at REI.com, REI Outlet or the free REI shopping app. REI isn't just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs more than 170 custom-designed itineraries worldwide. The REI Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.




Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution

San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage. The Hikianalia, a traditional Polynesian voyaging ...read more


OluKai Hawaiian Blue Collection

For Photos click HERE Media Contact:Kate DittloffKate@groundswellpr.com(704) 575-8499 Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique ...read more

Men’s Mahana Slipper

OluKai Launches Premium Shearling, Leather, and Wool Slippers

Irvine, CA – Sept. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for ...read more


OluKai Continues POW! WOW! Partnership by Sponsoring Long Beach Art and Culture Festival

Orange County, CA OluKai, the premium, Hawaiian-inspired lifestyle brand, is excited to continue its partnership with POW! WOW! as an official footwear sponsor of POW! WOW! Long Beach, a weeklong festival that brings unique art and culture to public spaces. OluKai’s partnership ...read more


Mountainsmith Launches Game Changing Adventure Photography Pack.   TanuckLITE 40 Co-designed with Legendary Photographer Chris Burkard

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.com Golden, CO—Oct. 17, 2018 - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is thrilled to announce the launch of the TanuckLITE 40 adventure and travel photography backpack. The ...read more


OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming

ommemorative Sandals Feature Actual Hōkūle‘a Sailcloth Orange County, CA-- June 7, 2017 OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming Commemorative Sandals Feature Actual Hōkūle‘a Sailcloth Media Contacts: Kate Dittloff Kate@groundswellpr.com ...read more

Screen Shot 2019-03-18 at 2.44.15 PM

Join the Miki Movement

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.com Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and ...read more

OluKai logo_black

OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures

FOR IMMEDIATE RELEASE CONTACT �� Kate Dittloff(704) 575-8499kate@groundswellpr.com OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures Three summer events in California, Oregon and New Hampshire help women be their sweatiest, dirtiest, ...read more


Oboz teams up with Wildland Trekking Co. as official adventure travel partner

Oboz Footwear, the True to the Trail® outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that leads unforgettable hiking vacations around the world. As Oboz’ official adventure travel ...read more