OluKai Partners with Inaugural REI Outessafest

Two One-day Festivals Celebrate Women and the Outdoors
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MEDIA CONTACT
Kate Dittloff
(704) 575-8499
kate@groundswellpr.com

Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music. The first-of-its-kind festivals will be filled with activities such as yoga and rock climbing, inspirational speakers, outdoor classes including camp cooking, and an evening featuring female-led music performances. Tickets are now available at www.Outessa.com. The festivals are taking place in the Washington, D.C. area and Shakori Hills, N.C. Through the partnership, OluKai is the official lifestyle footwear sponsor of the Outessafest.

“We seek to inspire more women to embrace adventure in the outdoors and live a positive and meaningful life,” remarked Melissa Ziegler, Director of Marketing, OluKai. “We are looking forward to taking part in this incredible, inspirational event to encourage women to live Aloha.”

The Outessafests will kick off with OluKai’s Mindful Meditation & Yoga with Bibi McGill. McGill is a yogi, American guitarist, producer, and DJ who is best known as the lead guitarist and musical director of Beyonce’s backing band. In addition to leading the yoga session with OluKai, McGill will be on hand at the OluKai booth to meet festivalgoers.

“I’m excited to collaborate with OluKai because of their commitment to honor and preserve Hawaiian Culture with programs that educate and unite communities through art, creativity and sustainable practices,” commented McGill. “With OluKai it’s Anywhere Aloha!”

A curated selection of OluKai footwear will also be available at the OluKai booth and festivalgoers will receive a reusable camp mug with any on-site purchase. OluKai is distributing the mugs as a way to encourage participants to reduce their single-use plastic footprint on Mother Earth.

Outessafest participants will enjoy a day fueled by discovery as they learn to paddle or rock climb with the REI Outdoor School and spend the afternoon and evening listening to the festival’s lineup of female musicians. Other highlights include a hammock zone for relaxing, inspirational speakers, and outdoor learning opportunities such as Urban Outdoor Essentials and Outdoor IPhone Photography. There will also be a handful of surprise activations at the festival, which participants can discover throughout the day.

The dates and locations are:

· September 29, 2018: Patuxent River Park at Jug Bay, Maryland

· October 20, 2018: Shakori Hills, N.C.

Tickets are now available and range from $100 to $115 per person. For more information and to purchase tickets to Outessafest visit www.outessa.com/festival.

About OluKai
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

About REI Co-op
REI is a specialty outdoor retailer, headquartered near Seattle. The nation's largest consumer co-op, REI is a growing community of more than 16 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 152 stores in 35 states and the District of Columbia. If you can't visit a store, you can shop at REI.com, REI Outlet or the free REI shopping app. REI isn't just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs more than 170 custom-designed itineraries worldwide. The REI Outdoor School is run by professionally-trained, expert-instructors who teach beginner- to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to—and steward—the outdoor places that inspire us all.

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