OluKai Introduces the New Hue of Hawaiian Blue

Small Batch Collection Features Fabric Hand-Dyed in Hawaii
Author:
Publish date:

For Photos click HERE

Media Contact:
Kate Dittloff
Kate@groundswellpr.com
(704) 575-8499

Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique due to being hand crafted, and hand-dyed with indigo plants grown in Hawaii. OluKai partnered with Hawaiian Blue artists Donna Miyashiro and Tokunari Fujibayashi to create beautiful indigo fabric, which is the centerpiece of this limited edition release.

“Working with Donna and Tokunari has been an awesome experience.” Commented Blaine Conrad, Vice President of Product, OluKai, “Creating the hand-dyed fabric with the Hawaiian Blue team ensures that we’re delivering a truly one-of-a-kind pair of shoes, and creating product that really is made of Hawaii.”

The shoes are created in a closed loop sustainable system in which the artists plant and grow the indigo, and then harvest the plant to create the dye. It takes two months from seed to first harvest. The leaves are then soaked in water to ferment for approximately 24 hours, an iridescent sheen forms on the surface, the leaves are removed and the liquid is stirred and oxidized until it turns dark blue in color. The liquid is then poured into a flat-bottomed container to allow the indigo paste to settle, the liquid is skimmed off the top until only the paste remains. The resulting paste can then be used to dye fabric with. The process of dying all of the fabric needed for this collection took 9 months.

“The process of dyeing the fabric with the Indigo is mesmerizing!” said Donna Miyashiro, Artist, Hawaiian Blue, “To see it emerge as a yellowish green and transform into a beautiful hue similar to a twilight sky is an experience that personally never ceases to amaze.”

OluKai discovered the Hawaiian Blue artists through the brand’s ongoing partnership with Pow! Wow! and connected with them through the artist community in Kaha’ako, Oahu. OluKai was drawn to the fabric because the shades of blue reflect the different hues of the Pacific Ocean, aligning with the brand’s “Anywhere Aloha” mantra.

Hawaiian Blue is exclusive to OluKai.com with 500 pairs available in the women’s popular Pehuea style, and 200 available in the men’s Kahu style. For more information, or to order a pair of Hawaiian Blue visit OluKai.com.

#####

About OluKai:
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

Related

OluKai

OluKai Launches New Hawaiian-inspired Athleisure Sneaker

Orange County, CA. - March 26, 2018  OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect balance of performance, aesthetics and fun. The Miki Li is ...read more

Hikianalia

Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution

San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage. The Hikianalia, a traditional Polynesian voyaging ...read more

Liko

OluKai Introduces Small-batch, Artisanal Collection Colored By Nature

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.com Irvine, CA – Apr.17, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, teamed up with artisans from Brazil and Hawaii to create the limited edition Liko collection. The styles feature natural material ...read more

Screen Shot 2019-03-18 at 2.44.15 PM

Join the Miki Movement

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.com Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and ...read more

Men’s Mahana Slipper

OluKai Launches Premium Shearling, Leather, and Wool Slippers

Irvine, CA – Sept. 28, 2020 – OluKai, the premium Hawaiian-inspired lifestyle brand, is thrilled to introduce several new slipper styles for men and women. According to Google Trends, 2020 research searches for slippers have already doubled over the 5-year trend. Known for ...read more

OluKai

Olukai Brings The Flavors of Hawaii to Life In New Shave Ice Collection

Orange County, CA - February 26, 2018  Orange County, CA ─ February 26, 2018 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the ...read more

_40A7760

OluKai Partners with Inaugural REI Outessafest

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.com Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and ...read more

OluKai Celebrates a Decade of International Paddling and Preserving Hawaiian Culture

Media Contact:Kate DittloffKate@groundswellpr.com(704) 575-8499 For the 10 year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the now celebrated ...read more

original_087993d598ea4c23944682a9f3a19a95

OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming

ommemorative Sandals Feature Actual Hōkūle‘a Sailcloth Orange County, CA-- June 7, 2017 OluKai Releases One-of-a-kind Collection as tribute to Hōkūle‘a’s Homecoming Commemorative Sandals Feature Actual Hōkūle‘a Sailcloth Media Contacts: Kate Dittloff Kate@groundswellpr.com ...read more