OluKai Launches New Hawaiian-inspired Athleisure Sneaker

Stylish Collection Features Unique Materials, Colors and Accents
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Orange County, CA. - March 26, 2018 

OluKai

OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect balance of performance, aesthetics and fun. The Miki Li is designed as the “up-for-any-adventure” shoe, influenced by the variety of life that Hawaii has to offer. The style launches online at OluKai.com early April, with a release to retail stores May 1st.

The Miki Li is the perfect companion for everyday adventure, whether it’s grabbing a board for a surf session, hiking the falls of Maunawili or rounding out the morning with a smoothie from Leahi Health with friends.

“We wanted to create a shoe that women would want to keep on all the time because it’s so comfortable and versatile,” commented Juliana Sanfelici, Senior Women’s Footwear Designer at OluKai, “The Miki Li’s unique design and leather hints allows her to express individuality and sense of style, while meeting fitness and daily routine needs.”

The distinctive Miki Li, which means “Active, quick lace” in Hawaiian, was designed with the elements in mind. It incorporates Hawaiian-inspired colors and a stretchy textile upper section that forms a sock-like fit as well as wet grip rubber and razor siping, making it water friendly and action-ready. The shoe’s soft-heathered interior jersey lining is ideal for barefoot wear, while hints of leather add subtle sophistication. The design incorporates OluKai’s signature Drop-In Heel®, which offers shoe and slide functionality, making it a must-have for any active, adventurous woman.

OluKai is looking for the woman who embodies the Miki Li spirit, so the brand is launching a nationwide contest in search of her. Women are encouraged to nominate a friend, family member, co-worker or anyone important in their life, to win a pair of Miki Li and a $500 gift card to spend on an “adventure day.” The contest will launch on OluKai.com April 23.

About OluKai:

OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawai‘i. For more information visit www.OluKai.com or #AnywhereAloha.



BYLINE:

Kate Dittloff

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