MEDIA CONTACT
Kate Dittloff
(704) 575-8499
kate@groundswellpr.com

Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and the Miki Trainer. The new additions give adventure-ready women two new options for getting outside and active, with a purpose.

The original Miki Li incorporates Hawaiian-inspired colors and a stretchy textile upper section that forms a sock-like fit as well as wet grip rubber and razor siping, making it water friendly and action-ready. The shoe’s soft-heathered interior jersey lining is ideal for barefoot wear, while hints of premium leather add subtle sophistication.

The Miki Trainer features a hard-hitting outsole capable of scaling Koko Crater’s ridgeline in Hawaii and mixes functional style and iconic OluKai comfort and ease to create the go-to shoe for any workout. The Miki Trainer’s minimally lined, custom engineered knit sock-like fit of the upper, combined with the anatomical and breathable foot bed means all-day support and superior comfort.

The Miki Slip features the function and sophistication of the Miki Li and the Miki Trainer, but without the laces. A comfortable stretch, breathable knit upper with full-grain leather accents, and a soft microfiber lining allows for incredible feel and barefoot wear. The Miki Slip is the perfect versatile slip-on for those always on the move, ready for any adventure.

“We are thrilled to expand on the Miki Family to offer women who live an active, ocean-lifestyle new sneaker options,” commented Juliana Sanfelici, Senior Women’s Footwear Designer, OluKai “the collection is perfect for any woman who’s always on the move, but doesn’t want to compromise comfort and style.”

All three styles feature OluKai’s signature Drop-in Heel®, which offers shoe and slide functionality, and a dual density, removable and washable foot bed inspired by OluKai’s “Wet sand principle,” which mirrors the feeling of bare feet in wet sand. The contoured foot bed cups the heel, supports the arch and allows the toes to spread and move naturally.

In the spirit of “Anywhere Aloha” OluKai donates part of the proceeds from every pair sold to Hawaii through the Ama OluKai Foundation. To learn more, visit Olukai.com.

About OluKai:
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

###

Related

Liko

OluKai Introduces Small-batch, Artisanal Collection Colored By Nature

MEDIA CONTACT Kate Dittloff(704) 575-8499kate@groundswellpr.com Irvine, CA – Apr.17, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, teamed up with artisans from Brazil and Hawaii to create the limited edition Liko collection. The styles feature natural material ...read more

OluKai

OluKai Launches New Hawaiian-inspired Athleisure Sneaker

Orange County, CA. - March 26, 2018  OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon their activewear offering for women with the brand new Miki Li, a style that brings together the perfect balance of performance, aesthetics and fun. The Miki Li is ...read more

OluKai Provides Aid to Kaua’i After Natural Disaster

OluKai Provides Aid to Kaua’i After Natural Disaster

Media Contact: Kate Dittloff Kate@groundswellpr.com (704) 575-8499 Orange County, CA (May 7, 2018): The island of Kaua’i in the Hawaiian Islands is recovering from a record-breaking rainstorm that brought almost 50 inches of rain in just 24 hours. The devastating rainfall caused ...read more

OluKai

Olukai Brings The Flavors of Hawaii to Life In New Shave Ice Collection

Orange County, CA - February 26, 2018  Orange County, CA ─ February 26, 2018 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the ...read more

olukai_5_1_20181447-Edit

OluKai Hawaiian Blue Collection

For Photos click HERE Media Contact:Kate DittloffKate@groundswellpr.com(704) 575-8499 Orange County, CA (May 30, 2018): OluKai, the premium, Hawaiian-inspired lifestyle brand launches Hawaiian Blue on May 30, 2018. Each pair of shoes in the small-batch, collection is 100% unique ...read more

OluKai logo_black

OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures

FOR IMMEDIATE RELEASE CONTACT �� Kate Dittloff(704) 575-8499kate@groundswellpr.com OluKai Partners with REI Outessa to Offer Women Outdoor Experiences, Inspiration and Adventures Three summer events in California, Oregon and New Hampshire help women be their sweatiest, dirtiest, ...read more

Hikianalia

Hawaiian Lifestyle Brand OluKai Supports Voyage to Raise Awareness for Plastic Pollution

San Francisco, CA – Sep. 13, 2018 – OluKai is working with long-time partner, Polynesian Voyaging Society (PVS) to bringing awareness to single-use plastic pollution and climate change through the Alahula Kai o Maleka voyage. The Hikianalia, a traditional Polynesian voyaging ...read more

OluKai Celebrates a Decade of International Paddling and Preserving Hawaiian Culture

Media Contact:Kate DittloffKate@groundswellpr.com(704) 575-8499 For the 10 year in a row OluKai, is bringing the world’s best paddlers together for a weekend of racing and celebrating the Hawaiian culture at the annual Ho’olaule’a (celebration). OluKai created the now celebrated ...read more

All Good Reef Friendly Sunscreen

All Good Applauds Hawaii’s Plan to Ban Toxic Chemical Sunscreens

Morro Bay, CA (May 3, 2018)— All Good – makers of Reef-Friendly and organic sunscreens commends Hawaii on their persistence and passion to protect their natural resources and heritage with the enactment of the ‘Oxybenzone Bill.’ Hawaiian legislature has passed Senate Bill 2571 ...read more