New Ath-lux Styles Inspired by Active Hawaiian Island Lifestyle

MEDIA CONTACT
Kate Dittloff
(704) 575-8499
kate@groundswellpr.com

Irvine, CA – Mar. 18, 2019 – OluKai, the premium Hawaiian-inspired lifestyle brand, is building upon its best-selling Miki collection, which launched last March with the Miki Li with the addition of the Miki Slip and the Miki Trainer. The new additions give adventure-ready women two new options for getting outside and active, with a purpose.

The original Miki Li incorporates Hawaiian-inspired colors and a stretchy textile upper section that forms a sock-like fit as well as wet grip rubber and razor siping, making it water friendly and action-ready. The shoe’s soft-heathered interior jersey lining is ideal for barefoot wear, while hints of premium leather add subtle sophistication.

The Miki Trainer features a hard-hitting outsole capable of scaling Koko Crater’s ridgeline in Hawaii and mixes functional style and iconic OluKai comfort and ease to create the go-to shoe for any workout. The Miki Trainer’s minimally lined, custom engineered knit sock-like fit of the upper, combined with the anatomical and breathable foot bed means all-day support and superior comfort.

The Miki Slip features the function and sophistication of the Miki Li and the Miki Trainer, but without the laces. A comfortable stretch, breathable knit upper with full-grain leather accents, and a soft microfiber lining allows for incredible feel and barefoot wear. The Miki Slip is the perfect versatile slip-on for those always on the move, ready for any adventure.

“We are thrilled to expand on the Miki Family to offer women who live an active, ocean-lifestyle new sneaker options,” commented Juliana Sanfelici, Senior Women’s Footwear Designer, OluKai “the collection is perfect for any woman who’s always on the move, but doesn’t want to compromise comfort and style.”

All three styles feature OluKai’s signature Drop-in Heel®, which offers shoe and slide functionality, and a dual density, removable and washable foot bed inspired by OluKai’s “Wet sand principle,” which mirrors the feeling of bare feet in wet sand. The contoured foot bed cups the heel, supports the arch and allows the toes to spread and move naturally.

In the spirit of “Anywhere Aloha” OluKai donates part of the proceeds from every pair sold to Hawaii through the Ama OluKai Foundation. To learn more, visit Olukai.com.

About OluKai:
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawaii. For more information visit www.OluKai.com or #AnywhereAloha.

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