Orange County, CA - February 26, 2018
Orange County, CA ─ February 26, 2018 ─ OluKai, the premium, Hawaiian-inspired lifestyle brand is excited to launch the new Shave Ice Collection for women and children on March 1, 2018. Inspired by Hawai’i’s refreshingly tasty treat, the Shave Ice collection celebrates ten flavorful colors across three style ways for women, and two for girls.
From its rainbow of colors and tropical flavors to its long standing tradition as the dessert of choice, Shave Ice is more than an iconic treat of Hawai’i—it’s a microcosm of it’s culture. The Shave Ice Collection reflects this island tradition.
“In the spirit of Anywhere Aloha, we want to feature the flavors of Hawai’i’s most iconic treat,” Commented Kerry Kondrady, Vice President of Marketing, OluKai, “these colors represent a beloved aspect of Hawaiian culture, sought after by travelers and locals alike.”
The styles Included in the Shave Ice Collection include the women’s Ho’opio, ‘Ohana and Kulapa Kai, and the girl’s Ho’opio and Kulala Pai. Each pair of sandals feature water-resistant materials, non-marking rubber outsoles and traction pods for durability. OluKai has created a Shave Ice personality quiz to help consumers find their flavor and their perfect sandal. To take the quiz, and peruse the collection, visit olukai.com.
OluKai is collaborating with Hawaii-based artist Nick Kuchar who is providing fun, quirky, Hawaiian inspired illustrations to highlight the Shave Ice collection. In the spirit of Anywhere Aloha, the brand will also be hosting Shave Ice events at various retailers across the nation in an effort to highlight this Hawaiian tradition to the mainland.
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle. We are committed to partnering with best-of-class retailers with whom we share an unwavering pursuit of excellence. OluKai's spirit is shared by others through the Ama OluKai Foundation, a 501(c)(3) created to formalize the company’s giveback initiatives. Every OluKai sold supports Ama OluKai Foundation’s mission in Hawai‘i. For more information visit www.OluKai.com or #AnywhereAloha.