Oboz Footwear, the True to the Trail® outdoor footwear company, has entered a strategic partnership with the Wildland Trekking Company, a global leader in the adventure travel industry that leads unforgettable hiking vacations around the world.
As Oboz’ official adventure travel partner, the Wildland Trekking Co. will be featured prominently in Oboz marketing materials and communications. In turn, Oboz will be the official footwear of the Wildland Trekking Co. endorsed by its guides and staff and recommended to its guests.
“The Wildland Trekking Company hosts thousands of adventurers along hundreds of miles of some of the world’s most iconic trails each year,” said Iain Massucci, Oboz marketing coordinator. “As our adventure travel partner, they will not only provide us with valuable product feedback, but also sharing advice with our online community and more.”
The Wildland Trekking Co. experienced guides and staff will continue to provide content for Oboz’s online channels, including the popular “Ask a Pro” blog series with plans to produce “how to” videos on helpful outdoor and adventure related topics. The two brands will also collaborate on co-branded initiatives including email marketing, branded treks, and media trips.
“We have been recommending Oboz for years because we know their exceptional fit and comfort will allow our guests to focus completely on the hiking experience,” said Scott Cundy, Wildland Trekking Company co-founder. “We have found in Oboz a partner that not only has a mutual commitment to the trail, but who will also help us reach new audiences to share amazing hiking experiences with.”
To learn more about the Wildland Trekking Company and their tours visit: https://www.wildlandtrekking.com.
About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit http://www.obozfootwear.com.
About Wildland Trekking Company
The Wildland Trekking Company has been leading iconic hiking and backpacking adventures since 2005. With a team of incredibly talented staff and guides, world-class destinations, and a proven track record of excellence, they are the world’s premier trekking company. They have a strong conservation mission and are committed to helping conserve the world’s remaining wild spaces. Learn more at www.wildlandtrekking.com.