DENVER, COLORADO -- KE Adventure Travel is the â€œBest Hiking and Trekking Operator on Earth,â€ according to the November issue of National Geographic Adventure (circulation: 500,000), a magazine known for coverage of innovative outdoor pursuits and unique global travel opportunities.
In world's first authoritative rating of adventure travel operators, according to the magazine, KE Adventure Travel topped a list of 106 finalists. The process was intended to spotlight travel brands which are â€œteaching their clients about the places they visit,â€ â€œpushing the frontiers of discovery and adventure,â€ and â€œgiving back to the planet.â€
â€œThis incredible attention from National Geographic, one of the oldest and most respected media sources in the world, is such an incredible honor,â€ said Peter Rudy, KE Adventure Travel North American director. â€œThe world of adventure travel is on a significant upswing right now, as Americans are waking up to the importance of finding more meaningful and memorable ways to spend their leisure time.â€
A publication of the National Geographic Society, Adventure surveyed over 200 outfitters for the awards, many of whom did not make the final cut. Questionnaires, interviews, anonymous research, and client references were all taken in to consideration over a six-month period. The finalists were scored on categories of Education & Interpretation, Sustainability, Quality of Service, Client References, and Spirit of Adventure.
In addition to being the top overall brand in the Hiking and Trekking category, KE Adventure Travel scored a perfect 100 in â€œSpirit of Adventure.â€
â€œWhile we're obviously extremely honored to be held in such high esteem by National Geographic, we're just as happy to be so well regarded by our loyal customers,â€ said Rudy, who was himself a repeat client of KE Adventure Travel before taking his current role as North American director.
The National Geographic Adventure award joins two other prestigious honors for KE Adventure Travel in 2007. Last January, they received an AITO (Association of Independent Tour Operators) â€œ3 Starâ€ Award for Achievement in Responsible Tourism (LINK); and earlier this month they were named a finalist as Best Tour Operator in the Virgin Holidays Responsible Tourism Awards (LINK).
ABOUT KE ADVENTURE TRAVEL: Specializing in sensitive explorations of cultural gems, pristine environments, and spectacular wildlife areas, KE Adventure Travel has built a sterling reputation on 24 years of trip planning expertise, world class service, and a continually growing trip selection of more than 140 of the world's greatest adventures on six continents. Known for extreme loyalty among repeat customers -- their North American director is a former client â€“ KE Adventure Travel works only with small groups, enabling their trip planners to be more creative and have less impact on sensitive areas. KE Adventure Travel is the recipient of the National Geographic Adventure award (2007) for â€œBest Hiking and Trekking Operator on Earthâ€; as well as an AITO Award for Responsible Travel (2007). KE Advenutre Travel was founded in 1984, with international offices based in the Lake District of Northern England and North American offices based in Denver, Colo.
For more information, please visit www.keadventure.com or call 800.497.9675.