KE Adventure Travel partners with Pale Morning Media

World’s top-rated hiking and trekking brand partners with outdoor public relations specialists

DENVER, COLORADO -- KE Adventure Travel, the world's top-rated hiking and trekking tour operator, will partner with Pale Morning Media for strategic public relations and media support in North America.

Specializing in sensitive explorations of cultural gems, pristine environments, and spectacular wildlife areas, KE Adventure Travel has built a sterling reputation on 24 years of trip planning expertise, world class service, and a continually growing trip selection of more than 140 of the world's greatest adventures on six continents.

Partnering with specialists in the promotion of the active outdoor lifestyle, KE Adventure Travel is highlighting a growing awareness that adventure travel, both as an activity and as a way of life, is surging.

“People, groups and families are eager for more meaningful and more memorable experiences. And they are finding them in the world of adventure,” said Peter Rudy, North American Director of KE Adventure Travel.

Adventure tourism involves exploration or travel to remote areas, where travelers engage with local cultures and typically rely on human-powered travel methods. The category is an overlap between the international travel market, anticipated to include 1.6 billion arrivals by 2020 (source: UN World Tourism Organization), and the 159 million Americans who participated in human-powered outdoor recreation last year (source: Outdoor Industry Association).

“KE Adventure Travel is the premier brand in international adventure travel, with an admirable reputation for sustainable practices and the utmost environmental sensibility,” said Drew Simmons, president and founder of Pale Morning Media. “I sincerely hope that I get a chance to become a first-hand expert in their entire catalog of family and individual adventures.”

Offering once-in-a-lifetime family adventures, biking adventures, and trekking & climbing adventures, KE Adventure Travel is known for extreme loyalty among repeat customers – Rudy is a former client.

KE Adventure Travel works only with small groups and families, enabling their trip planning specialists to be more creative about their itineraries while simultaneously having less impact on sensitive areas.

In November 2007, KE Adventure Travel was named the “Best Hiking and Trekking Operator on Earth,” by National Geographic Adventure (circulation: 500,000), a magazine known for coverage of innovative outdoor pursuits and unique global travel opportunities.

The National Geographic Adventure award joins two other prestigious honors for KE Adventure Travel in 2007. Last January, they received an AITO (Association of Independent Tour Operators) “3 Star” Award for Achievement in Responsible Tourism; and earlier this winter they were named a finalist as Best Tour Operator in the Virgin Holidays Responsible Tourism Awards.