Buff, Inc. partners with Pale Morning Media for US public relations

Buff, Inc., the global headwear brand known for iconic outdoor style, versatility and protection, will partner with Pale Morning Media for US public relations support.

SANTA ROSA, Calif. – Buff, Inc., the global headwear brand known for iconic outdoor style, versatility and protection, will partner with Pale Morning Media for US public relations support.

Since the first Buff® style debuted in 1992, the brand's multifunctional styles have remained immediately recognizable and endlessly versatile. Their iconic designs range from high-visibility pieces featured on CBS Survivor™, to indispensable year-round companions for nearly every activity, sport and pursuit. The robust Buff® presence in the US is based at www.buffusa.com.

Pale Morning Media is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.

“The Buff® brand is surging right now, as our newest designs continue to create new Buff® converts, and that growing fan base continues to open up new opportunities for us,“ said Shirley Choi Brunetti, Vice President & General Manager, Buff, Inc. “Pale Morning Media's diverse background in multiple outdoor markets, as well as their proximity to New York City, will provide the Buff® brand and its partners with exceptional support.”

“The Buff® brand is a remarkable success story,” said Drew Simmons, president and founder of Pale Morning Media. “Buff® products are so simple yet so functional, they've got near-universal appeal. But at the same time, they have remarkable affinity from ‘core' sport participants in a huge range of different markets. “

Buff® core offerings include a breathtaking variety of performance- and lifestyle-driven styles. Their iconic “tubular headwear” anchors the line, while gloves, headbands and scarves continue to grow and diversify the brand.

In addition to unique graphics and vibrant colors, Buff® designs are proven assets for numerous activities including bicycling, fishing, golf, hiking, hunting, motorcycling, running, skiing, snowboarding, work, yoga and fitness, among others. Buff® designers also use the best available ingredients to build their creations, such as Polartec®, Coolmax ®, 3M Scotchlite™, GORE Windstopper®, Tencel®, Polygiene®, and Insect Shield®.

Rising stars in the Buff® family include four-season Mossy Oak® camouflage patterns (Winter, Break-Up Infinity, Treestand, and Duck Blind); BugSlinger ™ Fly Gear featuring fresh and bold angler styling; and must-have Sport-Series Water Gloves and Pro-Series Angler Gloves.

To learn more about Buff® products and the Buff® community, please visit www.buffusa.com.

About Buff, Inc.

Buff, Inc., located in Northern California, is a subsidiary of Original Buff®, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original Buff® now distributes products in more than 60 countries across the globe. Buff® performance headwear is all about versatility and simplicity – one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, Buff® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as Polartec®, Coolmax®, Insect Shield®, GORE Windstopper®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.

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