SANTA ROSA, Calif. â€“ Buff, Inc., the global headwear brand known for iconic outdoor style, versatility and protection, will partner with Pale Morning Media for US public relations support.
Since the first BuffÂ® style debuted in 1992, the brand's multifunctional styles have remained immediately recognizable and endlessly versatile. Their iconic designs range from high-visibility pieces featured on CBS Survivorâ„¢, to indispensable year-round companions for nearly every activity, sport and pursuit. The robust BuffÂ® presence in the US is based at www.buffusa.com.
Pale Morning Media is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.
â€œThe BuffÂ® brand is surging right now, as our newest designs continue to create new BuffÂ® converts, and that growing fan base continues to open up new opportunities for us,â€œ said Shirley Choi Brunetti, Vice President & General Manager, Buff, Inc. â€œPale Morning Media's diverse background in multiple outdoor markets, as well as their proximity to New York City, will provide the BuffÂ® brand and its partners with exceptional support.â€
â€œThe BuffÂ® brand is a remarkable success story,â€ said Drew Simmons, president and founder of Pale Morning Media. â€œBuffÂ® products are so simple yet so functional, they've got near-universal appeal. But at the same time, they have remarkable affinity from â€˜core' sport participants in a huge range of different markets. â€œ
BuffÂ® core offerings include a breathtaking variety of performance- and lifestyle-driven styles. Their iconic â€œtubular headwearâ€ anchors the line, while gloves, headbands and scarves continue to grow and diversify the brand.
In addition to unique graphics and vibrant colors, BuffÂ® designs are proven assets for numerous activities including bicycling, fishing, golf, hiking, hunting, motorcycling, running, skiing, snowboarding, work, yoga and fitness, among others. BuffÂ® designers also use the best available ingredients to build their creations, such as PolartecÂ®, Coolmax Â®, 3M Scotchliteâ„¢, GORE WindstopperÂ®, TencelÂ®, PolygieneÂ®, and Insect ShieldÂ®.
Rising stars in the BuffÂ® family include four-season Mossy OakÂ® camouflage patterns (Winter, Break-Up Infinity, Treestand, and Duck Blind); BugSlinger â„¢ Fly Gear featuring fresh and bold angler styling; and must-have Sport-Series Water Gloves and Pro-Series Angler Gloves.
To learn more about BuffÂ® products and the BuffÂ® community, please visit www.buffusa.com.
About Buff, Inc.
Buff, Inc., located in Northern California, is a subsidiary of Original BuffÂ®, SA Spain, and established its U.S. presence in 2003. Approaching its 20-year anniversary, Original BuffÂ® now distributes products in more than 60 countries across the globe. BuffÂ® performance headwear is all about versatility and simplicity â€“ one garment serves many functions. Designed to offer technical performance and protection from the elements during a wide range of outdoor activities and sports, BuffÂ® models are available in hundreds of designs and styles. The new models incorporate technical fabrics such as PolartecÂ®, CoolmaxÂ®, Insect ShieldÂ®, GORE WindstopperÂ®, and 100-percent natural Merino Wool. Watch how-to-wear demo videos and shop online at www.buffusa.com.