Seattle, Washington -- Anchored in the tactical market and growing rapidly in hunt, fish and outdoor retail, SOG® Specialty Knives & Tools has selected Pale Morning Media as their public relations agency of record, effective immediately.
“As impressive as the SOG® story has been over the last 25 years, the brightest moments for the brand are just around the corner,” said Nando Zucchi, SOG® vice-president of marketing. “With a strong foundation of classic designs and the impending debut of some new collections and innovations, SOG® and its retail community are understandably excited about the future.”
SOG® Specialty Knives & Tools (www.sogknives.com) is embraced worldwide for blending uncompromising tactical performance with sleek modern design. The SOG® product collection includes folding knives, multipurpose tools, and a deep assortment of fixed blades.
Led by founder and designer Spencer Frazer, SOG® owns more than 50 design patents, including SOG® Assisted Technology, which makes it easier and faster to open a folding knife ambidextrously; and SOG® Compound Leverage, which provides multi-tools with vastly superior clamping strength.
Launched in 1986 with a commemorative fixed blade design -- inspired by the Vietnam SOG military knife – SOG®’s significant collection of industry awards ranges from its first in 1988 (SOG ®Tomcat, Blade Magazine “Overall Knife of the Year”) to its most recent in 2012 (SOG® BladeLight/Folding, Field & Stream “Best of the Best”).
Pale Morning Media is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, and supports a growing roster of brands in a diverse array of outdoor and lifestyle markets.
“SOG® is an ideal partner for Pale Morning Media,” said Drew Simmons, president of Pale Morning Media. “Within their core community, they are legendary for quality and innovation. And to new audiences, SOG®’s design brilliance and simple practicality is so immediately apparent, that people never forget the first time they pick one up.”
To learn more about SOG® Specialty Knives & Tools, please visit www.sogknives.com.