BOZEMAN, MONTANA (February 12, 2008) -- Simms Fishing Products (www.simmsfishing.com), the established guide's choice for gear that embraces the elements in any conditions and any season, will partner with Pale Morning Media for public relations and strategic media support.
Founded in 1980, Simms creates high-performance waders, footwear, protective and insulated outerwear, technical apparel, lifestyle apparel, packs and accessories.
A leader in advocacy and conservation efforts, Simms directly supports numerous national and regional outreach efforts from the Atlantic Salmon Federation to Oregon Trout. They actively promote borderless causes such as the battle against aquatic invasive species and the fight to stop Pebble Mine. And they design a full range of products that enable anglers to better protect the places they love to fish.
â€œAs Simms continues to grow, our vision remains the same: to be a leader both on and off the water,â€ said K.C. Walsh, president of Simms Fishing Products. â€œWe sought a public relations partner with an acute understanding of the business, a passion for the brand, and a background in the industry. We found that rare combination with Pale Morning Media.â€
A national communications firm specializing in the outdoor world, Pale Morning Media will work as Simms' Agency of Record, combining primary-source public relations efforts with creative web 2.0 strategies to assert the brand's leadership role.
Pale Morning Media represents numerous clients in the outdoor world including FlyFishing Retailer, the world's largest fly fishing trade gathering, held annually in Denver, Colo.
â€œTo me, Simms is synonymous with fly fishing. Their remarkable people, their innovative products and their passion for fishing have made them a true market leader,â€ said Drew Simmons, president of Pale Morning Media. â€œWe're honored to be working with such a premier brand and excited to help support the company's ongoing success.â€
Simms Fishing Products was started in 1980 by John Simms, a well-known and respected fishing guide and outfitter in Jackson Hole, Wyoming (In the off-season, Simms was a ski patroller, lending his initials to the infamous S&S Couloir). Creative and passionate, John saw an opportunity to enhance the fishing experience by developing apparel and gear that was more comfortable, more durable, and better performing in a full range of fishing conditions.
The company grew consistently through 1993, when it introduced breathable waders in a pioneering effort with W.L. Gore & Associates. Simms' breathable waders changed the face of fishing, and opened up new possibilities for the sport. That same year, a passionate angler and entrepreneur (K.C. Walsh) acquired Simms and relocated the business to Bozeman, Montana.
Today, Simms remains true to the original vision of the company, with a staff largely comprised of committed anglers who understand the importance of quality, dependable fishing gear.
Simms is the only wader manufacturer in the United States, and one of only three worldwide, that is licensed by W.L. Gore & Associates, Inc. to make GORE-TEXÂ® waders. Simms' products are sold nationally and internationally at specialty fly-fishing stores and select large format retail chains.
For more information about Simms Fishing Products, please visit www.simmsfishing.com, or contact Drew Simmons at 802.583.6069 or firstname.lastname@example.org.
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