Woolrich selects Pale Morning Media as Agency of Record

Woolrich, the Original Outdoor Clothing Company®, has selected Pale Morning Media as its strategic public relations partner effective immediately.

WOOLRICH, PENNSYLVANIA (October 16, 2009)- Woolrich, the Original Outdoor Clothing Company®, has selected Pale Morning Media as its strategic public relations partner effective immediately.

Woolrich is the oldest outdoor clothing company in the world, having produced high-quality, high-performance outdoor apparel continuously since 1830. The tradition began with founder John Rich selling workwear to lumberjacks and sawmill workers out of a mule cart. Since then, Woolrich has grown into an internationally recognized outdoor brand with a custom collection of apparel, accessories and home furnishings.

“We take great pride in the Woolrich legacy, and we are even prouder of the fact that Woolrich remains a leading and relevant brand after 179 years. In Pale Morning Media, we have found a partner with an affinity for our brand's rich history as well as the capabilities to help us to strategically navigate into the future with our marketing and communications programs,” said Jerry Rinder, Woolrich vice president of sales and marketing.

From manufacturing uniforms for the Union Army in the Civil War, providing apparel for Admiral Byrd’s Third Expedition to the South Pole, and outfitting today’s outdoor enthusiasts with classic and comfortable designs, Woolrich has earned its reputation for integrity, performance and value.

“It’s hard to overestimate the impact that Woolrich has had on the outdoor world. Its performance heritage stems from an era when people didn’t just play outside -- they lived outside. And the clothing they wore wasn’t for fashion -- it was out of necessity,” said Drew Simmons, president of Pale Morning Media. “Woolrich is a brand that I’ve grown up with and grown into, and I’m truly proud to be working side by side with their fantastic team.”

Pale Morning Media (www.palemorningmedia.com) is a public relations and creative communications agency specializing in the outdoor world. Founded in 2001, Pale Morning Media blends custom strategies and spotlight tactics to achieve a single, simple goal: telling their clients’ stories in the best possible light.

Blending an Eastern location with a Western perspective, Pale Morning Media is based in the Mad River Valley of Vermont, with a satellite office in Portland, Maine.

ABOUT WOOLRICH: Woolrich Inc., the Original Outdoor Clothing Company, is an authentic American brand that embraces an outdoor lifestyle. Trusted since 1830 by generations of loyal consumers, Woolrich continues its tradition of providing quality products for today’s outdoor enthusiast. A brand recognized worldwide, Woolrich product offerings include functional, comfortable and durable men’s and women’s sportswear and outerwear using innovative fabrications for the ultimate in performance capabilities, well-designed home and outdoor living products, and licensed accessory products. In 2005, Woolrich celebrated its 175th Anniversary. It is the original and longest continuously-operating outdoor apparel manufacturer and woolen mill in the United States. Find out more at www.woolrich.com.