Scott Kaier
Opinion: Brands need to double down on marketing spends right now
The pandemic has created mayhem for all of us. Earlier this spring, at Formidable Media, we received more than one phone call from clients who wanted to put their plans on hold. Some needed time to assess the damage to their supply chains. Some wanted to defer payments to ...read more
Outdoor Writers Association of America Votes to Postpone 2020 Conference at Jay Peak Resort in Vermont
MISSOULA, Mont. – Citing the safety of its membership as its primary concern, on Monday, April 20, 2020, the Board of Directors of the Outdoor Writers Association of America (OWAA) voted unanimously to postpone the organization’s 2020 conference scheduled to be held at the end ...read more
ALLIED Feather & Down Welcomes 100th Partner Brand into Industry-First, ISPO Gold-Winning, TrackMyDown.com Traceability Platform
Montebello, Calif. -- (For Immediate Release) ALLIED Feather & Down announced the addition of its 100th partner brand to the proprietary TrackMyDown.com education and supply-chain transparency tool, which was awarded ISPO Gold from the world’s largest outdoor industry tradeshow ...read more
GCI Outdoor Supports the 365-Mile Challenge, Helps Mothers Stay Active Throughout 2018
Higganum, CT - March 19, 2018 GCI Outdoor, creator of portable, durable outdoor recreation equipment, is proud to sponsor the 365-Mile Challenge. Designed to engage mothers and get them outside for one mile of self-propelled adventure every day this year, the Challenge ...read more
Sweet Protection takes home ISPO Gold Award for the new for Fall/Winter 2018 Switcher helmet
Trysil, Norway - January 23, 2018 The Norwegian-based Sweet Protection, designers of cutting-edge paddle sports, snow sports, and mountain bike helmets and apparel, is proud to announce the versatile Switcher snow sport helmet is a 2018 winner of the ISPO Gold Award. Designed ...read more
Yaktrax and TriggerPoint Sign Winter Vinecki to Athlete Roster
Marathon runner, aerial skier and 2018 Olympic hopeful, Vinecki to use Yaktrax traction and TriggerPoint recovery products throughout the winter season. DURHAM, N.C. -NOV. 9, 2017 Two of Implus’ specialty brands, Yaktrax and TriggerPoint, proudly announce their partnership with ...read more
Yaktrax Amplifies Marketing with New Website and “Stand Up to Winter” Campaign
Ahead of the 2017/18 winter season, Yaktrax aims to better serve customers and increase brand awareness DURHAM, N.C. - November 2, 2017 Yaktrax, the active outdoor brand synonymous with snow and ice traction, brings extra muscle to its winter 2017/18 consumer efforts with the ...read more
GCI Outdoor Partners with Westminster College and their Westminster Expedition Semester on the Road
GCI is the official furniture supplier for this one-of-a-kind mobile classroom Higganum, CT GCI Outdoor, the creator of portable, durable outdoor recreation equipment and furniture, is partnering with the Westminster Expedition, one of the nation's first semester-long, ...read more
Sweet Protection Introduces Next Generation Paddlesports Helmets and Apparel at Paddlesports Retailer Trade Show
New for 2018 team edition helmets, shorts and merino base layers debut August 29 in Madison, Wisconsin Trysil, Norway The Norwegian-based Sweet Protection, designers of cutting edge paddle sports, snow sports, and mountain bike helmets and apparel, will unveil their newest ...read more
Sweet Protection Increases Sales Force, Adds Three New Rep Groups to Growing Roster
With new representation in the Rocky Mountains, Northwest and Southeast, Sweet expands their reach across North America Trysil, Norway (July, 17) The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and apparel, has ...read more
Cold Conquerors Opens Application Period For Winter 2016/17 Ambassador Team
Ambassador team will represent Yaktrax, Falke and DryGuy brands Durham, N.C. (October 11, 2016) – Yaktrax and DryGuy, leading providers of traction, warmers and dryers, and Falke USA, provider of ergonomically designed athletic apparel, are combining forces to form the ultimate ...read more
Slumberjack Partners with MudbuMs to Help Louisiana Flood Victims
Companies combine resources to draw attention and bring disaster reliefto victims of recent flooding Boulder, Colo. (August 22, 2016) - Slumberjack, makers of innovative hunting, camping, and outdoor gear, and TeamMudbuM, creators of the Hawg Lawg and the personalities behind the ...read more
Implus Announces Acquisition of Spenco Insoles and 2nd Skin
Implus Acquires Insole Brand and Medical Adhesive Products (DURHAM, N.C.) - June 30, 2016 – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of the Spenco® insole and 2nd Skin® medical adhesive assets of Spenco Medical ...read more
ForceField™ Shoe Care Products Storm Market Worldwide
Premium protectors and cleaners now available in over 4,000 retail locations DURHAM, N.C. (June 23, 2016) – ForceField, a brand specializing in shoe care products, announced today that its collection of signature cleaners, protectors, and crease preventers recently passed 4,000 ...read more
Implus Announces Acquisition of South African Distributor
Implus Plans Vertical Expansion for African Continent Through Acquisition DURHAM, N.C. (June 14, 2016) – Implus, a provider of athletic, fitness, and outdoor accessories, today announced the acquisition of the assets of MCN Solutions CC. Based in Cape Town, South Africa, MCN ...read more
Team Nova Opens Ambassador Application for Inaugural Sof Sole Ambassador Team
Ambassador team will promote proper foot care as a key to wellness and energy Durham, N.C. (April 4, 2016)-Sof Sole, the leading provider of insoles and footwear accessories for athletic and lifestyle markets, is officially accepting applicants for its 2016 ambassador team. Team ...read more
Slumberjack (SJK) Supports Female Hunters, Launches the Wild-Her Pack for Fall 2016
From the trek to the harvest, SJK’s new Wild-Her hunting pack offers women’s-specific fitwith unmatched utility Boulder, Colo. (March 24, 2016) – SJK (Slumberjack), makers of a wide range of hunting, camping and outdoor gear, is supporting the underserved female hunting market ...read more
Implus Footwear Accessories Division Adds Marketing Manager Mary Hannah Statham
Statham to manage all marketing efforts for Implus footwear accessory brands DURHAM, N.C. (March 21, 2016) – Implus LLC, parent company for accessory brands including Sof Sole®, ForceField™, Yaktrax®, TriggerPoint®, and Balega®, is proud to announce the recent hiring of Mary ...read more
SJK (Slumberjack) Ups Their Game with DriDown™ Hydrophobic Down Insulation in Two New Sleeping Bags
Lighter and warmer, SJK’s Sojourn and Lapland sleeping bags will outperform ordinary down bags in any environment Boulder, Colo. (March 15, 2016) –SJK (Slumberjack), makers of a wide range of hunting, camping, and outdoor gear, is proud to up their sleeping bag game and ...read more
Yaktrax & DryGuy Announce Sponsorship of Big Air at Fenway Ski and Ride Competition
Hosting participants from around the world, Big Air at Fenway brings professional skiing and riding to an urban audience Boston, MA (February 10, 2016) – Yaktrax and DryGuy, two long time sponsors of the US Ski Team, are proud to announce their sponsorship of the 2016 Big Air ...read more
Sciessent Launches Fluorocarbon-Free CURB Durable Water Repellent
CURB provides an environmentally-friendly option for enhanced apparel performance and protection from the elements Wakefield, Mass. (February 9, 2016) - Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, is ...read more
Sciessent Partners with TANATEX Chemicals for Odor Control in Europe, the Middle East, and Africa
Wakefield, Mass. (January 6, 2016) - Sciessent, the leading provider of antimicrobial and odor absorption solutions for the textile and apparel industries, is proud to announce a strategic partnership with TANATEX Chemicals. TANATEX will act as exclusive EMEA (Europe, Middle ...read more
Implus Grows Partnership with Verde Brand Communications
Verde to provide media representation and communications strategy for Implus brands Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole, and DryGuy DURHAM, N.C. (November 11, 2015) – Implus, parent company for several brands including Yaktrax, ICEtrekkers, Sneaker Balls, Sof Sole, ...read more
Sciessent Launches Agion Active XL™ and Lava XL™ Technologies For Next Generation Odor Control
Wakefield, Mass. (October 8, 2015) - Sciessent, the leading provider of antimicrobial and odor absorption solutions for the textile and apparel industries, is proud to announce the release of Agion Active XLand Lava XL. While other odor control technologies rely on laundering to ...read more
Sciessent Proudly Launches New Website, Highlights Two New, Cutting-Edge Technologies
Wakefield, Mass. (October 6, 2015) - TodaySciessent, the leading provider of antimicrobial and odor absorption solutions for the medical, textile, and apparel industries, proudly announces the launch of its new website, www.sciessent.com. Making it easier than ever to access, ...read more
Ultimate Direction grows presence abroad, partners with three leading European Distributors
The best distributors of outdoor gear in Europe are now distributing the original hydration brand BOULDER, COLO. (For Immediate Release) - Ultimate Direction, makers of the first-ever wearable hydration systems for runners, hikers, and skiers, and who popularized the ...read more
ALLIED Feather & Down Launches Upgraded TrackMyDown.com as First Traceable Down Products Hit Retail Shelves
FOR IMMEDIATE RELEASE Press Contact Scott Kaier SMAK Strategies [email protected] 802-238-7577 ALLIED Feather & Down Launches Upgraded TrackMyDown.com as First Traceable Down Products Hit Retail Shelves TrackMyDown.com supports responsible down sourcing by providing ...read more
Harbinger Proudly Introduces Padded DuraHide Real Leather Lifting Straps
New straps offer strong and durable leather traction and wrist padding, helping athletes lift heavier, longer FAIRFIELD, CALIF. (For Immediate Release) – Harbinger, an authentic, performance-oriented fitness brand for exercise enthusiasts, is excited to introduce the Padded ...read more
Sweet Protection’s Rooster Discesa RS Ski Helmet Wins ISPO Gold Award
World’s most advanced ski racing helmet brings home top honors from the world’s premier outdoor trade show TRYSIL - Sweet Protection’s newest racing helmet, the Rooster Discesa RS, was honored for design excellence with an ISPO Gold Award at the annual ISPO outdoor tradeshow. ...read more
Sweet Protection selects SMAK Strategies for North American PR representation
SMAK to lead strategic communications and media relations efforts as Sweet Protection focuses more fully on US market Boulder, COLO. (February 2, 2015) – The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets and ...read more
Sierra Designs turns 50, celebrates with launch of 50th Anniversary Elite Collection
Offering some of the most technologically advanced backpacking gear yet, the 50th Anniversary Elite Collection continues mission to obsolete the status quo BOULDER, COLO. (For Immediate Release) – Sierra Designs is celebrating 50 years of innovative product development with the ...read more
Ultimate Direction introduces iconic Fastpack series, two minimalist packs designed for any activity
Light, functional, and versatile, the Fastpack series will take you from the High Sierra to Cozumel and everywhere in between BOULDER, COLO. (For Immediate Release) – Ultimate Direction, makers of the first-ever hydration systems for runners and the first-ever collection of ...read more
Kelty simplifies and enhances backpacking experience with two new pack lines for 2015
New Catalyst overnight packs and Capture daypacks take a different look at how a pack should fit and perform BOULDER, COLO. (For Immediate Release) – Kelty, manufacturers of innovative backpacks since 1952, is once again helping outdoor enthusiasts get the most out of any ...read more
Wenzel jumps into spring 2015 with a broad selection of new and innovative camping gear
Tents, packs, and sleeping bags blend next level comfort and convenience with a price that’s hard to beat BOULDER, COLO. (For Immediate Release) – With an extensive heritage of creating quality, value-oriented outdoor gear, Wenzel is heading into 2015 with a broad assortment of ...read more
Slumberjack rebrands as SJK, refocuses on the Outdoor Sportsman with new product offering
Partnering with camouflage supplier Kryptek®, SJK introduces a complete line of hunt-specific packs, tree stand cloaks, and technical sleeping bags BOULDER, COLO. (For Immediate Release) – After 57 years designing and developing outdoor gear for outdoor sportsmen, the tried and ...read more
Kelty simultaneously increases sleeping bag performance and affordability with advanced ThermaDri™ construction
Offering the best of DriDown™ and synthetic ThermaPro™ insulations, ThermaDri™ to debut in the new for 2015 Dualist sleeping bag line BOULDER, COLO. (For Immediate Release) – Kelty is combining the moisture management, light weight, and compressibility of DriDown™ hydrophobic ...read more
Sierra Designs proudly hires Bill Conradt to Head of Global Sales position
Conradt to lead freshly minted US sales team and head international sales network in quest to redefine performance backpacking gear BOULDER, COLO. (For Immediate Release) – Sierra Designs, recently reinvented as the leading brand for backpacking gear innovation, is proud to ...read more
Slumberjack launches new brand identity, product categories, and website with enhanced online connectivity
Located at www.SJKgear.com, the site will highlight new SJK Tactical Hunting equipment along with current Slumberjack product BOULDER, COLO. (For Immediate Release) – After 57 years designing and developing outdoor gear for outdoor enthusiasts, the tried and true Slumberjack ...read more
Sierra Designs partners with independent sales rep agencies, supports reimagined outdoor gear with outstanding service
Focused on supporting specialty outdoor retailers, Sierra Designs handpicks eight independent agencies to elevate the sales and service experience BOULDER, COLO. (For Immediate Release) – With an incredible new line of reimagined outdoor gear that obsoletes the status quo in ...read more
Sierra Designs Mobile Mummy wins praise from Outside Magazine, nets 2014 Gear of the Year Award
Designed to perform like a wearable garment, the Mobile Mummy revolutionizes overnight backcountry comfort and convenience BOULDER, COLO. (For Immediate Release) – Sierra Designs is proud to announce the Mobile Mummy sleep system is a 2014 winner of Outside Magazine’s coveted ...read more
Ultimate Direction announces partnership with Another Mother Runner, supplies advanced hydration solutions to core group of female runners
New partnership highlights the 2014 Jenny Collection of women’s hydration gear, complements Another Mother Runner’s mission to keep women active BOULDER, COLO. (For Immediate Release) –Ultimate Direction is launching a partnership with women’s running group Another Mother Runner ...read more
Sierra Designs Backcountry Bed nabs second Editors’ Choice Award, this time from Climbing Magazine
Warm, comfortable, and set to make the mummy bag obsolete, the Backcountry Bed is honored by the editors at Climbing BOULDER, COLO. (For Immediate Release) – Sierra Designs is proud to announce the Backcountry Bed sleep system is taking home a second Editors’ Choice Award, this ...read more
Sierra Designs invests in specialty retailer relationships, works to contract independent sales reps
With a reimagined product offering and inspired marketing plans in place, new rep agencies will complete plans for enhanced specialty retailer focus BOULDER, COLO. (For Immediate Release) – 2014 is going to be a big year for Sierra Designs. With an all-star product team, a ...read more
Ultimate Direction partners with Zooma Women’s Race Series, supplies hydration solutions designed by women for women athletes
Part of a broader initiative to support female athletes, this partnership showcases Ultimate Direction’s Jenny Collection of women’s hydration gear BOULDER, COLO. (For Immediate Release) –Ultimate Direction is partnering with Zooma Women’s Race Series to help support female ...read more
Sierra Designs launches new website, supports new era of excellence in backpacking gear
Rebuilt and rebranded, the “better and different” SierraDesigns.com showcases the introduction of an entirely new way of life in the backcountry BOULDER, COLO. (For Immediate Release) – Sierra Designs is reinventing itself for 2014 with a completely reimagined line of tents, ...read more
Sierra Designs Backcountry Bed wins 2014 Editors’ Choice Award from Backpacker Magazine
Set to dethrone the mummy bag as the standard for sleeping in the backcountry, this bag is honored with one of the industry’s most prestigious awards BOULDER, COLO. (For Immediate Release) – Sierra Designs is proud to announce the Backcountry Bed sleep system is a 2014 winner of ...read more
Kelty drives tent innovation, wins highly coveted Backpacker Magazine Editors’ Choice Award
Light and roomy with a unique Stargazing Fly™, the Kelty TraiLogic™ TN 2 tent blends comfort, performance, and convenience BOULDER, COLO. (For Immediate Release) – Kelty is proud to announce the innovative, new for 2014 TN 2 tent has been named a Backpacker Magazine Editors’ ...read more
Ultimate Direction athlete Michele Yates wins The North Face 50 Mile Endurance Challenge Championship
Finishing in 7:21:51, Yates leads from start to finish to beat world-class field BOULDER, COLO. (For Immediate Release) –Ultimate Direction athlete Michele Yates is the 2013 winner of The North Face 50 Mile Endurance Challenge Championship women’s category, posting an impressive ...read more
Ultimate Direction branding evolves for 2014 with new logo, color palette, and imagery
Industry leading, next generation hydration solutions complemented with new brand look and feel BOULDER, COLO. (For Immediate Release) –Ultimate Direction is revising the brand’s look and feel for 2014 with the introduction of a new logo, color palette, and supporting imagery. ...read more
Sierra Designs hires Chase Schofield to newly created Product Designer position
Schofield is the latest addition to a growing team driven to create “better and different” outdoor equipment and apparel BOULDER, COLO. (For Immediate Release) – Sierra Designs, industry leader in outdoor equipment and apparel innovation, is proud to announce the recent hiring of ...read more