ALLIED Feather & Down Welcomes 100th Partner Brand into Industry-First, ISPO Gold-Winning, Traceability Platform - SNEWS

ALLIED Feather & Down Welcomes 100th Partner Brand into Industry-First, ISPO Gold-Winning, Traceability Platform

Launched in Fall 2015 in what began as the now omni-present Responsible Down Standard, Allied Feather & Down’s TrackMyDown traceability and animal welfare tool just signed its 100th partner brand and looks ahead to the future.
Publish date:

Montebello, Calif. -- (For Immediate Release) ALLIED Feather & Down announced the addition of its 100th partner brand to the proprietary education and supply-chain transparency tool, which was awarded ISPO Gold from the world’s largest outdoor industry tradeshow group this year.

Ispo Award logo

Allied's Track My Down program won an ISPO Gold Award.

After helping to create the now globally recognized Responsible Down Standard (RDS) within its supply chain in collaboration with The North Face, and gifting it to the Textile Exchange in 2014, ALLIED wanted to take education around sustainable down and the global supply chain to the next level. TrackMyDown was originally born in Fall 2015 with five partner brands signing on: Peak Performance, Feathered Friends, Montane, Daniadown, and Merrell. Now, the family-run business welcomes its 100th partner brand to the ALLIED TrackMyDown family. 

Partner brands globally from the outdoor, lifestyle, fashion and bedding industries use the tool, along with several major online retailers, and many are beginning to integrate the revamped traceability and education platform on their own consumer-facing websites as well.

“We are truly honored that the industry has been willing to follow our lead to create a more sustainable, cruelty free and transparent source for the finest natural insulation on earth,” said Daniel Uretsky, President, ALLIED Feather & Down. “We knew it was necessary to develop a tool that would engage the potential purchaser of a down product to help them make more informed decisions. As we continue to be at the forefront of global issues such as Palm Oil Free Certification and reduction of microplastics in the environment, we applaud all of our partner brands and others working to make a difference in the apparel and bedding industries.”

Allied Down Track My Down hang tag is not just a traceability tool, but an educational resource for all users.

The platform has evolved from not only a traceability tool, but to an educational resource for all. Users are visiting more than just the sourcing pages, with 1.9 average page views per visitor and almost 2 minutes on-site.

“Yes, it is incredibly important to know where your down came from in regards to animal welfare, ” continued Uretsky. “But we always saw the RDS and other standards as the foundation for the real work, and now we are able to communicate source complexities and environmental benefits to consumer directly and through our brand partners at point of purchase.”

Also of note, earlier this year ALLIED Feather & Down was the first non-chemical company in the outdoor industry to launch a home laundry solution for down. “With our knowledge of down backed by 30 years perfecting an environmentally responsible, industry-leading washing and processing method, we thought we could do the same for finished goods and for the down consumer,” said Uretsky. “Down can be mishandled quite easily by using the wrong detergents. We knew that with our knowledge of the material and our relationships with our bluesign partners, we could bring something to the market that performed better for down products than currently existed.”

The quest to bring this important product to consumers is what led ALLIED to seek and achieve Palm Oil Free Certification from the POFCAP -- the first International Palm Oil Free Certification Trademark and Certification Program in the world. This also makes ALLIED only the fourth U.S. company to achieve this level of certification and sustainability.

>>Media Alert: In an effort to keep up with the modern demands of the retail consumer, and move beyond the QR codes that ALLIED innovated on hangtags for this purpose back in 2015, ALLIED is announcing a new real-time down traceability tool based on optical tagging at the Consumer Electronics Show this January (2020) in Las Vegas. We will have a small prototype in the booth at Outdoor Retailer June 18-20 for one-on-one demonstrations of this never-before-seen technology.

Allied Down logo

About ALLIED Feather & Down

Founded in Vernon, Calif. in 1987, ALLIED has been responsibly sourcing and sustainably processing down while simultaneously driving innovation within the insulation market for over 30 years. The family owned and operated business has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. Through the creation of programs such as the Responsible Down Standard (RDS) and Track My Down, ALLIED is committed to safeguarding the welfare of animals while protecting the environment. ALLIED remains a family owned company with facilities worldwide and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, hospitality and fashion marketplaces. To learn more about ALLIED, please visit

For more information, samples, appointments and media relations, contact:

Formidable Media

Scott Kaier, Public Relations Director




Image placeholder title

ALLIED Feather & Down Launches Upgraded as First Traceable Down Products Hit Retail Shelves

FOR IMMEDIATE RELEASE Press Contact Scott Kaier SMAK Strategies 802-238-7577 ALLIED Feather & Down Launches Upgraded as First Traceable Down Products Hit Retail Shelves supports responsible down sourcing by providing more

November 2017 Marks 30 Years for ALLIED Feather & Down

Montebello, California-November 20, 2017   November 2017 Marks 30 years for ALLIED Feather & Down Now the leading down supplier for the outdoor industry, ALLIED has become a beacon for sustainability and animal welfare efforts Montebello, California (November 20, 2017) — This more

Screen Shot 2015-10-26 at 1.08.13 PM 1

ALLIED Feather & Down to Travel Abroad Teaching Responsible Sourcing and Traceability

The brand will host seminars this fall on Responsible Down Standard certification and at various retailers Montebello, California (October 26, 2015) — In its continuing effort to spread the word about the importance of responsibly sourced down and their new more

Allied Feather & Down Launches Innovative Track My Down Web Platform

Consumers can now access sourcing information thanks to innovative tracking website Montebello, Calif. (Jan. 21, 2015)—Allied Feather & Down, leading supplier and processor of down to the outdoor and home markets, will be debuting their new Track My Down consumer resource at more

ALLIED Feather & Down partners with Stio®

Stio’s Fall 2015 insulated collection will feature ALLIED down and meet Responsible Down Standards MONTEBELLO, CALIF. (For Immediate Release) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, is proud to partner with Stio, more

ALLIED Feather & Down adds Three Key Brands to Track My Down

Down bags and apparel from Sierra Designs, Kelty and Katabatic to be consumer traceable starting in 2016 MONTEBELLO, CALIFORNIA (9/21/2015) – ALLIED Feather & Down, the leading supplier and processor of down in the outdoor and apparel industries, is proud to announce the addition more

Allied Feather & Down to Offer Educational Seminars on Down

Montebello, Calif. (May 13, 2014)—Allied Feather & Down, a global supplier and processor of down within the home and outdoor industries, is building on its commitment to transparency by offering global educational seminars to vendor partners, retailers and consumers. The goal of more

Screen Shot 2015-10-26 at 1.08.13 PM 1

ALLIED Feather & Down, London Luxury Introduce Finished Product Featuring Certified, Responsibly Sourced Down Bedding; Showcase Track My Down Consumer-Traceability Website

Responsible Down Standard-certified products and showcased at this week’s New York Home Fashion Market New York, NY (September 28, 2015) — ALLIED home, the innovative insulation division of ALLIED Feather & Down, along with London Luxury, the leader in luxury and more

Allied Feather & Down Joins Sustainable Apparel Coalition

Montebello, Calif. (Aug. 18, 2014)--Allied Feather & Down, a leading supplier and processor of down, is the first down supplier to join the Sustainable Apparel Coalition. The Sustainable Apparel Coalition is a trade organization comprised of brands, retailers, manufacturers, more