Allied Feather & Down Launches Innovative Track My Down Web Platform

Author:
Updated:
Original:

Consumers can now access sourcing information thanks to innovative tracking website

Montebello, Calif. (Jan. 21, 2015)—Allied Feather & Down, leading supplier and processor of down to the outdoor and home markets, will be debuting their new Track My Down consumer resource at Outdoor Retailer Winter Market 2015. This new tool will allow consumers to track the complete history of the origin and quality of the down inside their garment or sleeping bag, from gosling to finished garment, as part of a comprehensive effort to make Allied’s processes and sourcing practices more transparent.

Building on Allied’s commitment to transparency, Allied would like consumers to be able to know exactly where their down came from. Track My Down will allow customers to do that by using Allied’s fully integrated internal traceability system, sourceTRACK. Each lot of down is labeled and tracked, and when the final blend is ready, it is given a unique sourceTrack number. Consumers will be able to enter the unique sourceTRACK number on Allied’s Track My Down website to trace the history of the down, its origin, the natural properties of the down and the Allied technologies that have been applied—from cleaning to treatments.

“Allied has been committed to making the down industry as transparent as possible,” said Daniel Uretsky, President of Allied Feather & Down. “We want not only the companies we supply down to know where their down comes from, but we want the final consumers to understand where it comes from as well. Track My Down is a unique way that we are informing and educating consumers.”

Montane, Peak Performance, MERRELL and Vaude are the first brands to adopt Track My Down technology beginning Fall 2015.

Stop by the Allied booth (155-207) at Outdoor Retailer to learn more about Track My Down technology and get a live tutorial of the site.

About Allied Feather & Down:
Allied Feather & Down is the world’s leader in the manufacture of the highest quality downs and their blends. Founded in Vernon, Calif. in 1987, Allied has been responsibly sourcing and sustainably processing down while driving innovation within the market for over 25 years. The family-run operation has earned the reputation as the largest, most reliable and most responsible supplier of raw material in the industry. Allied is committed to safeguarding the environment and transparency in ensuring the welfare of animals, which contributed, in part, to their prestigious bluesign® approval. Allied values longstanding relationships with the largest suppliers on the planet and is proud to produce the highest quality down technologies demanded by the most discerning brands in the outdoor, home and fashion marketplaces.

Media Contact:
Lauren Fallert
Verde Brand Communications
lfallert@verdepr.com
970.259.3555

Related

Allied Feather & Down to Offer Educational Seminars on Down

Montebello, Calif. (May 13, 2014)—Allied Feather & Down, a global supplier and processor of down within the home and outdoor industries, is building on its commitment to transparency by offering global educational seminars to vendor partners, retailers and consumers. The goal of ...read more

Allied Feather & Down to Launch Down Educational Series at Outdoor Retailer Breakfast

Montebello, Calif. (July 15, 2014)—Allied Feather & Down, a leading purveyor of down for the outdoor industry, will host a breakfast seminar at Outdoor Retailer Summer Market as the official kickoff to the brand’s new global down education initiative. The breakfast will take ...read more

Allied Feather & Down Joins Sustainable Apparel Coalition

Montebello, Calif. (Aug. 18, 2014)--Allied Feather & Down, a leading supplier and processor of down, is the first down supplier to join the Sustainable Apparel Coalition. The Sustainable Apparel Coalition is a trade organization comprised of brands, retailers, manufacturers, ...read more

Ten Leading Brands Join Allied Feather & Down in the Early Adoption of the Responsible Down Standard

Outdoor, Fashion, Home markets adopt new global traceability standard for down Montebello, Calif. (Oct. 27, 2014)—Allied Feather & Down, primary supplier of down certified to Textile Exchange’s Responsible Down Standard (RDS), is now supplying RDS certified down to leading brands ...read more

Allied Feather & Down to Offer Responsible Down To Home Market

Montebello, Calif. (Mar. 4, 2014)--Allied Feather & Down, a major supplier and processor of down, recently announced their commitment to the Textile Exchange’s Responsible Down Standard (RDS) developed by The North Face. Allied Feather & Down’s bedding division, Allied Home, is ...read more

Allied Logo

Allied Feather & Down Introduces Fluorocarbon-Free HyperDRY ECO

Montebello, Calif. -Allied Feather & Down, the outdoor industry’s primary supplier and processor of down, introduces its newest proprietary down technology; a fluorocarbon-free water resistant down called HyperDRY ECO. HyperDRY ECO is Allied’s latest development in water ...read more

EricLarsen

Allied Feather & Down is Proud Sponsor of Polar Explorer Eric Larsen

Montebello, Calif. (Oct. 6, 2014)--Allied Feather & Down, the leading supplier and processor of down in the outdoor and apparel industry, is proud to announce its partnership with polar explorer, educator and expedition guide, Eric Larsen. He has spent the past 20 years traveling ...read more

Stio Partners With ALLIED Feather & Down on Responsible Down Production

JACKSON, Wyo. (May 20, 2015) – Responsible down sourcing is a vitally important issue facing the outdoor industry and Stio, the Jackson Hole-based mountain apparel brand, will source 100 percent of its Fall 2015 down collection through ALLIED Feather & Down, meeting the textile ...read more

Image placeholder title

MONTANE® Teams Up with ALLIED Feather & Down to Raise Funds for Nepalese Earthquake Relief at ORSM

Media Contact:James Gravenjames@treehousepr.com+1 970 764 7783 MONTANE® Teams Up with ALLIED Feather & Down to Raise Funds for Nepalese Earthquake Relief with PAD YATRA: A Green Odyssey Documentary Salt Lake City, Utah -- (July 30, 2015) -- MONTANE®, a leading UK- based ...read more