Lauren Fallert
Pearl Izumi Named Exclusive Training Apparel & Cycling Shoe Sponsor of USA Triathlon
Louisville, Colo. (April 4, 2017) – Pearl Izumi today was announced as the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA, comprised of the top ...read more
COBI Welcomes Sales Manager, Dan Jeffris to U.S. Sales Team
Smart connected bike system announces the hiring of Jeffris to help launch their North American brick-and-mortar dealer debut at b8ta stores FRANKFURT, Germany (November 10, 2016) – COBI, the first integrated system to connect your bike with your smartphone, announces the recent ...read more
Pearl Izumi Launches New Performance Layering and BioViz™ Options for All Conditions with Fall/Winter 2016 Ride Collection
Media Contact: Lauren Fallert Verde Brand Communications [email protected] 970-259-3555 Louisville, Colo. (Oct. 11, 2016)- Pearl Izumi, maker of performance cycling and triathlon footwear and apparel, announces its Fall/Winter 2016 Pursuit and Escape Ride collections, now ...read more
Pearl Izumi Special-Edition X-Project Cycling Shoes to Benefit the Amy D. Foundation
Media Contact:Lauren Fallert Verde Brand Communications [email protected] 970-259-3555 Pearl Izumi, maker of performance cycling footwear and apparel, announces the launch of their special-edition X-Project cycling shoes to benefit the Amy D. Foundation at Interbike 2016. Only ...read more
COBI “Connected Biking” System Announces Partner Program
Media Contact:Lauren FallertVerde Brand [email protected] Opportunity to inspire your customers with the smartest upgrade for almost any bike or ebike through a simple direct sales program FRANKFURT, Germany (Sept. 16, 2016) – COBI, the first ...read more
Pearl Izumi Focuses on Cycling Business
Media Contact:Lauren Fallert Verde Brand [email protected] Company Plans to Exit Run Category Louisville, Colo. (Aug. 18, 2016) - Over 60 years ago, Pearl Izumi founder and cyclist Kinji Shimizu redefined cycling apparel by researching new fabrics and ...read more
Pearl Izumi Spring 2016 Pursuit and Escape RIDE Collection Now Available
Louisville, Colo. (April 26, 2015)- Pearl Izumi, maker of performance ride footwear and apparel, announces its Spring 2016 Pursuit and Escape collection, now available at Pearl Izumi retailers and online at the fully-redesigned, PearlIzumi.com. Inspired by designs for world-class ...read more
Pearl Izumi’s New Trail N3 Ultra Runner is Smooth on the Rocks
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (April 12, 2015)- Pearl Izumi, maker of performance run footwear and apparel, announces the Trail N3 running shoe, which made its debut at The Running Event (TRE) industry ...read more
Pearl Izumi Enthusiasts Hosts Second Annual PI Fun Runs Across the U.S. to Celebrate National PI Day
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (Mar. 9, 2016)- Pearl Izumi, maker of performance running apparel and footwear, is excited to celebrate the second annual organization of PI Day Fun Runs across the ...read more
Pearl Izumi Partners with Bold Betties to Host Half the Road Movie Screening at Louisville Headquarters
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 When it comes to equality in professional cycling, why aren’t women receiving half the road? Louisville, Colo. (March 3, 2016)- Pearl Izumi, maker of performance cycling and running apparel ...read more
Ska Brewing Company adds Verde Brand Communications to its Cast of Characters
Ska announces local public relations firm as agency of record Durango, Colo. (Feb. 17, 2016)— Ska Brewing Company enlists Verde Brand Communications to join its legion on the quest to save craft beer forever and stop the global domination of Rotgutzen. It is now Verde’s duty to ...read more
Pearl Izumi Makes Enhancements to Popular Road N2 and M2 Running Shoes
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (Jan. 5, 2015)- Pearl Izumi, maker of performance run footwear and apparel, announces the third iteration of its most popular line of road running shoes. The Road N2 v3 and ...read more
Congress Passes FAST Act: $4 billion for bicycle and pedestrian projects
Media Contacts:Lauren FallertVerde Brand [email protected](970) 366-4579 PeopleForBikes commends the U.S. Congress for passing the FAST Act, Fixing America’s Surface Transportation, a five-year reauthorization of the federal surface transportation program. The ...read more
Pearl Izumi Launches All-New Ambassador Program for Women’s RIDE and TRI Teams 2016
Pearl Izumi Champion ambassadors inspire and empower full spectrum of women’s riders and triathletes LOUISVILLE, Colo. (Dec. 1, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel that empowers athletes to perform better 365 days a year, has launched two ...read more
The Walton Family Foundation Grants PeopleForBikes $100,000 to expand business leadership program
Media Contacts:Lauren FallertVerde Brand [email protected](970) 366-4579 BOULDER, Colo. (November 18, 2015) —The Walton Family Foundation has awarded a $100,000 grant to PeopleForBikes in support of its Business Network. The Business Network of PeopleForBikes ...read more
Registration Now Open for Pearl Izumi RUN Champions 2016
MEDIA CONTACT: Lauren Fallert | Verde Brand Communications | [email protected] | 970.259.3555 x123 Pearl Izumi Champion ambassadors inspire and empower full spectrum of runners LOUISVILLE, Colo. (Nov. 11, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel ...read more
PeopleForBikes Hosts Top Executives at D.C. Fly-In
Lauren Fallert Verde Brand [email protected] 970-259-3555 Boulder, Colo. (Nov. 9, 2015)- Last week, PeopleForBikes was in Washington D.C. for an all-women’s Fly-in with sixteen of top bicycle industry executives to help make biking better in America. ...read more
Pearl Izumi Pushes the Pace with Road NØ v2 Minimalist Run Shoe
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (Nov. 9, 2015)- Pearl Izumi, maker of run, ride and triathlon performance footwear and apparel, is excited to release the Road NØ v2 minimalist road running shoe for Winter ...read more
Pearl Izumi featured in OUTSIDE Winter Buyer’s Guide 2016
Pearl Izumi Contact: Lauren Fallert, 412-780-5000, [email protected] Contact: Maya Meredith, 212-255-0945, [email protected] LOUISVILLE, Colo. (September 29, 2015) –OUTSIDE, America’s leading active lifestyle brand, has selected Pearl Izumi to be featured in their ...read more
K-EDGE Debuts New Product Line at Interbike 2015
Boise, Idaho (Sept. 16, 2015) – K-EDGE, industry leading manufacturer of precision machined chain catchers, camera mounts, and computer mounts for bicycles, will be launching their new product line updates at Eurobike and Interbike. The products will include the K-EDGE Single ...read more
Gov. Hickenlooper announces $100 million commitment to Colorado’s biking infrastructure
Media Contact:Lauren FallertVerde Brand [email protected](970) 366-4579 Gov. John Hickenlooper today announced the state’s commitment of more than $100 million over the next four years to enhance Colorado’s ability to become the best state for bike riding. “Our ...read more
Pearl Izumi Introduces BioViz™ Run Apparel for Fall 2015
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Pearl establishes its own standard for 360-degree reflectivity and visibility Louisville, Colo. (Aug. 31, 2015)- Pearl Izumi, maker of ride, run and triathlon performance apparel and ...read more
Pearl Izumi Introduces BioViz™ Cycling Apparel for Fall 2015
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Pearl establishes its own standard for reflectivity and visibility Louisville, Colo. (Aug. 24, 2015)- Pearl Izumi, maker of ride, run and triathlon performance apparel and footwear, is ...read more
Pearl Izumi Pledges to take back Endurance Sport for the True Athlete
New “Endure & Enjoy” brand platform unites athletes under The Pact Louisville, Colo. (Aug. 20, 2015)- Pearl Izumi, the official merchandiser of the USA Pro Cycling Challenge (USPCC) this week, has launched a completely new brand position across all three product ...read more
Volkswagen Pit Stop Package awarded to leading National Bike Challenge rider
BOULDER, Colo. (Aug. 11, 2015) -- PeopleForBikes awarded National Bike Challenge rider Kurt Searvogel with the Volkswagen Pit Stop Package for being the top rider at the halfway point of the National Bike Challenge. As of July 17, Searvogel logged a total of 17,253 miles on his ...read more
Pearl Izumi Donates Percentage of Money Raised on Coffee Sales to Kids Running America
LOUISVILLE, Colo. (August 3, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel and footwear, will donate $8.00 from every bag sold of their Runner’s High coffee to Kids Running America. This 12oz bag of coffee is locally roasted at Bittersweet Café in ...read more
Pearl Izumi E:Motion Road N3 run shoe awarded Runner’s World “Best Debut” for Fall 2015
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 ‘Smooth to the Max’ shoe makes smooth debut in Sept. issue Louisville, Colo. (July 28, 2015)- Runner’s World has bestowed “BEST DEBUT” to Pearl Izumi for its all Fall 2015 E:Motion Road N3. ...read more
PeopleForBikes Campaign Promotes Dirt Road Riding
BOULDER, Colo. (July 23, 2015) -- A new campaign from PeopleForBikes, the movement to make bicycling better for everyone, inspires riders to “take your bike to dirt." The campaign aims to encourage bike riders of all types—roadies, commuters, families, everyone—to try riding dirt ...read more
Pearl Izumi Releases New Trail Shoes for Fall/Winter 2015
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (July 14, 2015)- Pearl Izumi, maker of ride, run and triathlon performance apparel and footwear, has released their new trail shoes for men and women for Fall/Winter 2015. ...read more
PeopleForBikes Invites U.S. Cities to Respond to New Survey on Protected Bike Lanes
Media Contact:Lauren FallertVerde Brand [email protected](970) 366-4579 BOULDER, Colo. (July 7, 2015) --The Green Lane Project, a program of PeopleForBikes, has launched a survey to better understand the progress and challenges faced by any U.S. city building ...read more
Wyoming Whiskey Embarks on National Expansion
Wyoming’s small batch bourbon pours into Wisconsin, Illinois and Minnesota Kirby, Wyo. (June 30, 2015) -Wyoming Whiskey, maker of award-winning small batch bourbon has added three more states to its area of distribution. Wyoming Whiskey is now available for purchase in Wisconsin, ...read more
PeopleForBikes Announces Spring 2015 Community Grants
Media Contact:Lauren FallertVerde Brand [email protected](970) 366-4579 BOULDER, Colo. (June 24, 2015) -- PeopleForBikes, the movement to make bicycling better for everyone, has announced its latest round of Community Grants. Grants for the Spring 2015 round ...read more
Wyoming Whiskey Offers Weekly Free Tasting In Jackson
Kirby, Wyo. (June 5, 2015) -Wyoming Whiskey, maker of award-winning small batch bourbon, this week unveils a new partnership to offer a free whiskey tasting to members of the public on the town square in Jackson Hole, Wyo., seven days a week this summer. Based out of the Town ...read more
Wyoming Whiskey Grows National Sales Force Under Direction of Frank Sacca
Industry vet John Boccino hired to lead northeast expansion Kirby, Wyo. (June 2, 2015) -Wyoming Whiskey, maker of award-winning small batch bourbon, has hired John Boccino as Northeast regional director of sales. Boccino will work under the direction of Wyoming Whiskey’s VP and ...read more
Partnership awards $375,000 to make bike share more equitable
Media Contact: Lauren [email protected] 970-259-3555 Boulder, CO (June 1, 2015) — In a collaboration between the City of Philadelphia, the Bicycle Coalition of Greater Philadelphia, the PeopleForBikes Foundation and the National Association of City Transportation ...read more
REI awards $100,000 to PeopleForBikes Green Lane Project
Boulder, CO (May 4, 2015) — Specialty outdoor retailer REI (Recreational Equipment, Inc.) has awarded $100,000 to PeopleForBikes to expand its Green Lane Project. The Green Lane Project helps U.S. cities build better bike lanes to create safer streets and better communities. The ...read more
Pearl Izumi Releases “Smooth to the Max” E:Motion Road N3 Shoe for Fall/Winter 2015
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (April 16, 2015)- Pearl Izumi, maker of ride, run and triathlon performance, is excited to release their E:Motion Road N3 shoe for Fall/Winter 2015. This shoe completes the ...read more
PeopleForBikes and Kimberly-Clark to Partner on 2015 National Bike Challenge
Media Contact: Lauren Fallert Verde Brand Communications [email protected] (970) 366-4579 BOULDER, Colo. (April 10, 2015) -- PeopleForBikes, the movement to make bicycling better for everyone, has partnered with the Scott Naturals brand, a flagship brand of Kimberly-Clark, ...read more
PeopleForBikes Extends Longtime Partnership with IMBA
BOULDER, Colo. (April 3, 2015) -- PeopleForBikes, the movement to make bicycling better for everyone, reaffirmed its commitment to the International Mountain Bicycling Association (IMBA) for 2015 with an agreement to support IMBA’s work developing mountain biking nationwide. ...read more
Pearl Izumi Releases the Fat Bike Bandolier
MEDIA CONTACT: Lauren Fallert Verde Brand Communications [email protected] 970.259.3555 x123 LOUISVILLE, Colo. (April 1, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel that empowers athletes to perform better 365 days a year, is excited to introduce ...read more
Pearl Izumi Hosts Fun Runs Across the U.S. to Celebrate National PI Day
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (Mar. 9, 2015)- Pearl Izumi, maker of performance running apparel and footwear, has rallied its sales force, Champion team and specialty retailers to bring their ...read more
New Report on Equity is an “Idea Book for Fairer Cities”
Media Contact: Lauren [email protected] 970-259-3555 PeopleForBikes and the Alliance for Biking & Walking share lessons learned on race, ethnicity, class and protected bike lanes Boulder, Colo. (March 4, 2015) – Done correctly, great bike infrastructure can create great ...read more
Pearl Izumi Releases Spring/Summer 2015 Mountain Bike Line
Media Contact: Lauren Fallert Verde Brand [email protected] 970-259-3555 Louisville, Colo. (Mar. 2, 2015)- Pearl Izumi, maker of ride, run and triathlon performance apparel and footwear, is excited to announce their new line of mountain bike apparel for this ...read more
Initial U.S. Bicycling Participation Benchmarking Report Measures How Many Americans Ride
Media Contact: Lauren Fallert Verde Brand Communications [email protected] (970) 366-4579 BOULDER, Colo. (Mar. 2, 2015) -- In an effort to better understand and track bicycling in America, PeopleForBikes commissioned the first comprehensive U.S. Bicycling Participation ...read more
Upslope Brewing Company Releases 12-Packs of Craft Lager Continuing Support of Trout Unlimited
Upslope Craft Lager honors its upstream roots through the 1% for Rivers Campaign Boulder, Colo. (Feb. 26, 2015) - Upslope Brewing Company announces the release of Craft Lager 12-packs for the first time, hitting shelves next week. This year-round style has become a staple for ...read more
PeopleForBikes Awards Community Grants
BOULDER, Colo. (Feb. 11, 2015) -- PeopleForBikes, the movement to make riding better for everyone, announced the recipients of its latest round of Community Grants, with eight awards totaling more than $50,000. Grants in this round ranged from $1,500 to $10,000 and will support ...read more
PeopleForBikes Coalition Sponsors Fifth Executive Fly-In on Capitol Hill
Accell, ASI, Bosch, REI, Shimano represented the industry in meetings with Congress BOULDER, Colo. (Feb. 9, 2015)-- The PeopleForBikes Coalition and several bicycling industry executives were in Washington D.C. last week meeting with members of Congress as part of an ongoing ...read more
Pearl Izumi RUN Launches All-New Ambassador Program for 2015
LOUISVILLE, Colo. (Feb. 2, 2015)—Pearl Izumi, maker of ride, run and triathlon performance apparel that empowers athletes to perform better 365 days a year, has launched a national Run365 Champion ambassador team. In selecting the 2015 Pearl Izumi Brand Champions, Pearl Izumi was ...read more
PeopleForBikes Ride on Chicago to Pedal from Minneapolis to Chicago in 2015
Media Contact: Lauren Fallert Verde PR [email protected] 970-366-4579 BOULDER, Colo. (Jan. 28, 2015)-- Tim Johnson’s Ride on Chicago is preparing for the annual five-day bike tour benefiting PeopleForBikes. Pro cyclocross racer Tim Johnson and 25 other riders, including ...read more
RAGBRAI® XLIII to Celebrate 2nd Annual PeopleForBikes Day
Media Contact: Lauren Fallert Verde Brand Communications [email protected] 970-259-3555 Boulder, Colo. (Jan. 26, 2015)- National bike organization PeopleForBikes is partnering with the Register’s Annual Great Bicycle Ride Across Iowa (RAGBRAI®) for the second year in a row. ...read more