Verde Brand Communications
Louisville, Colo. (Mar. 2, 2015)- Pearl Izumi, maker of ride, run and triathlon performance apparel and footwear, is excited to announce their new line of mountain bike apparel for this spring/summer. The line features new improved fit specific for men and women, new design and colors.
Pearl Izumi started by designing the women’s line, rather than working backwards from the men’s line, a decision driven by the opportunity to deliver innovative gear for women that they could feel good in. This same focus energized their men's line, with a goal to make a rider’s outfit suit their personal style.
“Technical performance is expected at this point, so we looked at how we could be different in fit, color, and how riders want to feel on their bike. Lots of industry folks have wondered why women don't spend more money on cycling apparel, and we found that they feel what’s currently available doesn’t reflect who they are”, said Pearl Izumi marketing manager, Andrew Hammond. “Women want to ride, and they also want to look and feel good in what they’re wearing. This collection delivers.”
The new women’s line includes a wide range of styles; tanks, sleeveless, traditional 3-pocket, short sleeve and 3/4 sleeve jerseys, plus run inspired 5" inseam shorts to full baggy style shell shorts. The men’s line also features a range of styles with unique trail, XC and all-mountain designs.
Highlights for Spring/Summer 2015:
W Summit Short- A lightweight tailored option with stretch fabrics, it’s a go-to short to wear with your favorite liner. Features include a water resistant DWR treatment; snap front closure with zip fly, internal waist adjustment, two hand pockets and 11" inseam. $70
W Journey Tank- An ideal all-purpose tank with integrated features perfect for riding mountain bikes. The Transfer Dry fabric pulls sweat away from your skin while the built-in lightly lined shelf bra gives you support and coverage. The tank includes a hidden optical cloth and zippered hip pocket. $60
Elevate Short- Durable fabrics, and a longer inseam designed with pedaling over knee pads in mind, make the Elevate Short the go-to all-mountain shell short. They feature DWR treatment, 4-way stretch ripstop main body fabric, snap front closure with zip fly, 15" inseam and two zippered hand pockets. $100
Big Air Jersey- This is the perfect Summer All-Mountain jersey, featuring long sleeve protection and open mesh material. The transfer fabric provides moisture management, while the long sleeve length helps with additional coverage. It features a V-neck collar design and includes a sunglass wipe sewn inside the hem. $55
X-Project- A MTB shoe with a uniquely constructed sole that is flexible in the right places for hiking or running, but as efficient as a fully rigid carbon bottom. A patent-pending carbon plate combines tuned toe flex with optimal power transfer for the best of both worlds. The shoe features a .9mm Second Skin Upper with Power Web technology, to conform to your foot and keep you bolted to the pedal. The unique Bi-directional BOA Closure offers a semi-custom fit by gathering equally from both sides for a “lace-like” fit. MSRP $320
Pearl Izumi MTB apparel is now available at select retailers nationwide.
About Pearl Izumi
For over 60 years, Pearl Izumi has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for athletes who depend on uncompromising gear. Pearl Izumi products empower runners, riders and triathletes to be faster, more comfortable and to perform better 365 days of the year. In 2014, Pearl Izumi rooted its new world headquarters in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.